I've noticed recently how wonderful follow up emails are. I meet many people in my daily travels and get many business cards as a result. Many times, these business cards are tossed into a pile on my desk or a bin on my assistants desk to be entered into our database at some future time.
I work in the Home Inspection field and many of the realtors I meet have an email address on their card. Lately, I've been following up by email after I meet someone. I usually just send out a quick note saying something like:
"Hi there _________ (name), I'm John LaRocca, we met at ________________ (location) on __________ (day). I just wanted to follow up with you and send you a link to my website so that you could read more about my company, see a sample report, etc. www.laroccainspect.com. Please let me know if there is ever anything I can help you with, I look forward to seeing you in the field soon!"
It's so simple and I've had great responses. Just this past week I sent out about 30-35 follow up emails and I ended up booking 2 presentations, booking an inspection, and having three other positive responses from clients (2 who had used my inspectors and wanted to let me know that they loved our services and one who said she had checked out the site and would be recommending us in the future).
All of those wonderful responses came from my emails and it only took me about 30 minutes! WELL WORTH IT! I will definitely be continuing the trend.
John LaRocca - Property Inspector - Southern California
I recently read "Fast Food Nation" (I know, I'm behind the times) and I had an epiphany. I am trying to stop buying from Fast Food companies and other large corporations that offer a low price at the expense of our health and the welfare of their employees. I am now trying to do most of my shopping locally!
This is easy with things like produce. I live in Southern California where there's a farmers market somewhere every single day with amazing, fresh, local produce; but there are other items that are such a habit, they are harder to change.
I usually use Ralphs Supermarket to cater my lunches at Real Estate Offices. (for those of you, not familiar with Ralphs, it's like a Safeway Store such as Von's, Pavilions, Jewel-Osco, etc.) I recently decided to cater from a nearby family bakery called Porto's. They have 2 locations in So-Cal and are opening another. Not only was the price comparable but everybody at the presentation I gave was raving about how wonderful everything was AND I felt great because I had put my dollars back into our local economy!
I have now started searching for other local places to cater and found that many small restaurants will do this for a great price. I plan on using my local Thai place for catering next week!
Here's a link to the Wikipedia Page for Fast Food Nation (A superbly written call-to-action by Eric Schlosser)
Here's a link to Porto's Bakery (If you live in LA and you have never been there, I suggest that you give it a try. You WON'T be disappointed!)
I spend this money every week out of my marketing budget to bring breakfast, lunch, etc. to real estate offices and now I am doing my job while still supporting my local economy!
If you going to be in the Arcadia area this Tuesday, April 21st between 9am and 3pm please come over to the Santa Anita Racetrack for the 13th Annual REALTOR Tech & Green Expo.
Free Admission & Free Parking
Food, Fun, Drinks, Great Speakers/Seminars
Great Door Prizes & Giveaways
Register and get more info at: www.theaar.com/expo
THIS COMING WEEKEND (April 18-19), THE CA ASSOC. OF REALTORS and THE LA TIMES are SPONSORING THE ANNUAL "HOMEBUYERS FAIR" at the LA CONVENTION CENTER. www.homebuyersfair.com
ADMISSION IS FREE TO THE PUBLIC.
On Saturday, I WILL BE GIVING A SEMINAR ENTITLED "Understanding the Home Inspection Process" which will detail why a buyer needs a home inspection; what it should entail; how to select an inspector; special issues with foreclosed homes, etc. 11 a.m. - 11:45 a.m., Saturday, Room 309
I HOPE TO SEE YOU THERE!
John A. LaRocca
President - LaRocca Inspection Associates, Inc.
THIS COMING WEEKEND (April 18-19), THE CA ASSOC. OF REALTORS and THE LA TIMES are SPONSORING THE ANNUAL "HOMEBUYERS FAIR" at the LA CONVENTION CENTER. www.homebuyersfair.com
ADMISSION IS FREE TO THE PUBLIC. This must-attend event is packed with dozens of educational "how-to" seminars and a large exhibit hall, designed to help you navigate today's real estate market with confidence and peace of mind.
On Saturday, I WILL BE GIVING A SEMINAR ENTITLED "Understanding the Home Inspection Process" which will detail why a buyer needs a home inspection; what it should entail; how to select an inspector; special issues with foreclosed homes, etc. 11 a.m. - 11:45 a.m., Saturday, Room 309
* First 200 attendees to present an entrance coupon on each day will receive a free movie ticket (one ticket per person).
John A. LaRocca
President - LaRocca Inspection Associates, Inc.
Servicing Los Angeles County for 14 years Residential, Multifamily & Commercial Inspections Reports Delivered On-Site Inspections 7 days/wk E & O Insurance CREIA Certified & GC Licenses
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