As an experienced professional that has had to manage "leads" for over 15 years, it is funny how many times it still comes down to paper and pen at the end of the day.
There are those that swear by it (paper and pen,) while others suvive on their "Crackberries" I mean Blackberries.
I seem to float between the two, more from convenience, rather than from a specific purpose.
As a company that produces leads to share with its relationships, I am amazed by the different ways different companies collect and manage their leads. I am looking for a best practice from anyone willing to share with me what you do to make your day most productive, and then what do you do to keep on doing it to stay consistent.
Any feedback would be appreciated.
Thank you
Larry Bailey
Vice President of Marketing
TruClose Financial Services, LLC
300 Mt. Lebanon Boulevard, Suite 2215
Pittsburgh PA 15234
TF: 888.510.9665 x 86
FX: 609.228.6378
CL: 609.760.7222
http://www.linkedin.com/in/larrybailey
AOL IM: TruCloseLarry
Yahoo Messenger: TruCloseLarry
Google Talk: TruCloseLarry
I may be off-track on this, but I have asked 10 Agents in the last 2 weeks the following question:
"Are you ordering an appraisal at the time that you list a home for sale?"
The only answer that I have received so far is a resonding "NO."
When I ask why, the common thread is cost.
I am coming from the perspective of a lender and insurer, so I am biased in terms of verifying the value of the collateral (house) before any final decisions are made. I can not say "YES" to a closing without an appraisal, so I am baffled as to how a Real Estate agent can say "Yes" to listing a property for sale without some 3rd party verifying the value of the item for sale.
I have had discussions with many that the value is determined from their own calculations, thus a seperate appraisal is not needed. The very next question that I then ask is, "Does the Home Owner agree with your price, and if not, what do you do?" The answer to that question further confuses me. I am usually told that the Home Owner does not agree with the Real Estate Agent's value and believes (typically) that the home is worth more. When the Agent is pressed, the Agent has to decide to either play to the Home Owner's decision of value or lose the listing.
So the Merry-Go-Round begins...the property is listed higher than it should be, so the property sits. 30 days later, when the house does not sell, the Home Owner tells the Agent to lower the price and the house sits some more. 30 days later, the cycle repeats.
The bottom line is that had the Home Owner listened and taken the Agent's opinion in the beginning, the home would have been priced correctly at that time and would have had a better chance of selling because of it. This all happened, because someone would not pay for the appraisal up front. The appraisal can act as the 3rd, unbiased party and can even be used for the buyer's mortgage. What if you did have someone pay for it up front, that was not the Home Owner or the Real Estate Agent? What would happen?
Your thoughts on all of this? Am I off-base on any of this? Again, this is from a small experience, so if there is a better way to do it, I would love to hear about it.
Larry Bailey
Vice President of Marketing
TruClose Financial Services, LLC
300 Mt. Lebanon Boulevard, Suite 2215
Pittsburgh PA 15234
TF: 888.510.9665 x 86
FX: 609.228.6378
CL: 609.760.7222
http://www.linkedin.com/in/larrybailey
AOL IM: TruCloseLarry
Yahoo Messenger: TruCloseLarry
Google Talk: TruCloseLarry
Improved solutions for all of your Title, Lead Management, Sales Support, Lead Solutions, Appraisal Solutions, Purchase Incubation Solutions, Loan Originator and Realtor Exchange Solutions, etc.
First Peoples Title Company, LLC was founded in 2004 as a Title Insurance Agency in NJ and can help you with Title or Appraisal Orders in all 50 States.
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You can buy leads from any source you want. The costs can range from 5 cents per lead to as much as 35 dollars per lead. The reality is that if you are not converting them, the cost is always too high.
Ask me how to create the BEST PRACTICES for the BEST CONVERSION RATES.
All if takes for us to connect is a phone call, email, text message or any other form of communication to let me know that you are tired of your current title relationship always taking, and not giving. As an active member of BNI (Marlton Regional Chapter of NJ), you can rest assured that I follow the ideal very closely. That ideal is "GIVERS GAIN."
Contact me for more information anytime.
609-760-7222 Cell
609-228-6378 Fax
http://www.firstpeoplestitle.com
http://www.linkedin.com/in/larrybailey
Best example of what I do is helping people or companies achieve their goals. As long as you know where you want to get to, I have the ability to help.
I specialize in the financial services industry, but have broad reaching skills that reach across many industries.
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