Richard Simpson

Wishing you a Great 2010!

Please share your Favorite Motivational Quote. Mine is:

" A walk of 1000 miles starts with the first step" Ghandi

Happy New Year to all!

From Richard Simpson

http://www.atlantahomesaleshelp.com

http://www.helptoavoidmortgageforeclosure.com

Richard Simpson

770-623-6341

Atlanta, Georgia

Generate Local Real Estate and Mortgage leads First

By Richard Simpson

The best audience to go after in the beginning of your mortgage marketing venture, is to target those who are local to your county or state. You need to incorporate the following mortgage marketing tactics to get the attention of everyone local, seeking a mortgage loan:

1. Get a Website

The Loan Officer Marketing Lab can help you create a website for FREE! We know exactly what the consumer wants to see in a mortgage website. And we know how to properly optimize it so you can generate a truckload of mortgage leads!

We can also help you start a WordPress.com blog. It’s free and Google Search loves blogs. By adding new content to your blog on the regular, your mortgage marketing and mortgage lead generation efforts will increase exponentially!

Another advantage of having a blog is managing the customers’ expectations. Online customers often want the opportunity to engage and interact with businesses before they call or buy. A blog allows you to demonstrate trust, personality, and give the customer some value before doing business with you. This is mortgage training for the customer!

2. Get Listed in Google Local

Google Local is like the yellow pages online. TONS of Internet searchers turn to Google Local because they prefer to work with a local business, rather than a company that is halfway across the country.

Joining Google Local takes only 5 minutes and you can be up and running in no time flat! You can target a pretty nice radius, so don’t worry about not having enough “reach” with your customers.

3. Submit Your URL to Local City Directories

Local city directories are also often neglected, but very powerful local search results.

Submit your website to local directories. Directories are not totally dead yet . They still have value, but DO NOT pay to have your business listed, as there are too many FREE resources to get listed in. If you do a simple search for business directories, you should get LOTS of results that come up. But first, go with the names you recognize, such as the Yellow Pages or Localism.

4. Put your URL EVERYWHERE!!!

Your website URL should go everywhere you advertise. If you want to generate traffic, you need to advertise in all possible places. Your email signature, your e-fax, text message footer, I mean everywhere. Try to make it a local household name.

Richard Simpson <http://www.atlantahomesaleshelp.com>

Atlanta Home Sales Help

770-623-6341

Essential Elements of Quality Ads (Real Estate or Mortgage)

1) Too Much Information –

I see too many agents and LO’s giving away the farm when they make up an ad. Wether it is in the newspapers, online, whatever, agents are divulging so much information that the customer has no incentive to call anymore. That = NO SALE! Stop giving away the farm, Realtors! Leave something to be desired, and give the reader just a little taste, so they have to inquire further.

2) Font that is Too Small -

Don’t use print that is way too small in your ads. People can’t squint to see property descriptions and such, without getting a headache. If they are driving by and looking at a sign on a lawn, they CERTAINLY won’t be able to see what it says! Make you print bold and exciting!. Wake the reader up a little bit.

3) Over-Using Images -

People are naturally visual by nature. They like to be able to see or touch things. Pictures are good for catching the attention of prospects as they are driving by. However, the picture or image should not be the core element of the sign. You still need to use creative verbiage when you are making ads. The image should represent something, but not be the be all end all of your advertisment. Pictures are a great supplement to your message that you are conveying.

4) Over Selling Your Company or Service -

It’s okay to brag a little, just don’t overdo it! People like to know that they are dealing with a great agent or company, but bragadocio needs to be kept to a minimum. People really just want information about the product or service that you have to offer, not a flashing billboard about how great and wonderful you are. Benefits, benefits, benefits!

5) Wrong/Too many Colors -

Make the colors simple. Red, Black Yellow, White, you know, NORMAL base colors. It’s not graffiti time when you are doing real estate ads. Don’t make your ads an eye sore, make them easy on the eyes! People pay more and longer attention to things that are easy to visualize

Richard Simpson

770-623-6341

http://AtlantaHomeSalesHelp.com

Fannie Mae & Freddie Mac suspending Mortgage Foreclosures for the Holidays!