Le-Ann Vicquery & Jean Gillin

How to Make Real Connections with Buyers During an Open House

In today's technology-centric world, the idea of hosting an open house to help find a buyer for your home may seem antiquated. As a Member of the Top 5 in Real Estate Network®, however, I, along with my team, have learned from experience that an open house -- when done correctly -- can go a long way toward getting your home sold quickly for an optimal price.

Why? Because while technology is integral to marketing your home, no video or virtual tour will ever compare to viewing a home in person. That's why it's essential to focus on the very tangible assets of your home during an open house -- the things that will connect with a potential buyer's senses. Work with your real estate agent to make sure you emphasize the following areas of your home so that open house visitors can connect in a very visceral way:

• Fragrance - Move beyond the played-out strategy of baking cookies in the oven and instead, seek to emphasize potential natural fragrances associated with your home. Have your open house while your magnolia tree, hyacinths, lilacs or rose bushes are in bloom. Make sure your lawn is freshly mowed. Open windows to let in sea or lake breezes. Arrange some freshly cut pine branches from a tree in your yard decoratively in a vase. Make sure your hardwood floors are cleaned and polished. All of these are subtle, yet powerful, scents associated with the true meaning of home.
• Warmth - Nothing says home better than a room basking in sunlight. Make sure curtains are pulled aside and blinds raised to let natural sunlight bathe key rooms in the home. Take advantage of a home's woodstove or fireplace when appropriate.
• Touch - Open house visitors will open all sorts of doors, cabinets and drawers and come in contact with banisters and window frames. Make sure all metal substances, like brass door knobs, and wood finishes, such as your master staircase, are brilliantly polished, clean and smooth to the touch.
• Sound - Every home has certain sounds associated with it -- good and bad. Take advantage of any natural water nearby by keeping a strategic window or two open, or install indoor and/or outdoor fountains. Hang a birdfeeder in close proximity to an open kitchen window. If you own a grandfather or cuckoo clock, make sure it's wound. Conversely, unplug any electronics that might make disturbing humming or beeping noises, and close any windows that let in displeasing street noise.
• Sight - While odds are most visitors have already seen your home online, nothing compares to this in-person visit. Inspect your house from all angles, starting at the front curb or driveway, all the way through to the basement, attic, and back door. Make sure your home looks its best from every angle -- even inside closets and cupboards. As you can imagine, less is more. Clean out the excess and arrange subtle vignettes that help visitors envision themselves living life in the various nooks and crannies of the home.

Thanks to technology, we can narrow down who is truly interested in our home prior to an open house. But make sure your open house grabs potential buyers on a deeper level than what they can experience online. For more ideas, please e-mail our team, and feel free to pass these tips on to others who might be interested in selling their home.

Sincerely,

Jean Gillin & Le-Ann Vicquery
Coach Realtors, Inc.

How to Make Sure Your Remodel Fits Your Lifestyle

According to a new consumer poll from the National Association of the Remodeling Industry (NARI), 49% of homeowners consider outcome and design as the greatest determinant of project satisfaction. According to NARI National President-Elect Michael Hydeck, consumers want their design to cater perfectly to their lifestyles and how they intend to use the space.

As a Member of the Top 5 in Real Estate Network®, I, along with my team, have seen countless times how good design involves much more than customization of the home. Design work can bring multi-functional capabilities to a room -- like a kitchen that also serves as the family room -- or it can enhance the flow of the space by widening walkways and adding more access to the space from various parts of the home.

If you are considering a home remodel in 2011, make sure your remodeler works with you to get to the root of your lifestyle needs. According to Hydeck, many remodelers actually put their clients through special exercises to see how the remodel can best enhance their lifestyle, such as having them complete a questionnaire or take them on a walk-through of the entire home.

Hydeck also recommends, prior to starting a remodel, that you take a few days to take note of everything you do in your home and how you access it ... the paths you take, what counters or areas you place items on, where you sit most often to relax, etc. Being aware of these patterns will help make your remodel as successful as possible.

For more advice on remodeling, visit www.nariremodelers.com, or e-mail our team. We can provide you with our recommendations for remodelers in your area. Be sure to forward this information on to any friends and family members who may also be considering a remodel.

Sincerely,

Jean Gillin & Le-Ann Vicquery
Coach Realtors, Inc.

Top 5 Ways to Spend Less This Holiday Season

While the holidays should be a joyous time for all, unfortunately, financial pressures can make this time of the year stressful and depressing for many. There are countless ways, however, to stop holiday spending from spiraling out of control in order to get back to the true meaning of the season.

As a Member of the Top 5 in Real Estate Network®, I -- along with my team -- often play the role of financial advisor to many clients. After all, owning a home is most likely the biggest investment you'll make, so being prudent regarding spending is a must ... especially in today's economy.

There are many great organizations out there that offer wonderful advice on managing your finances, such as The Homeownership Preservation Foundation (HPF), a nonprofit entity dedicated to helping distressed homeowners navigate financial challenges (www.995hope.org). HPF offers the following great tips for curbing holiday spending:

1. The number-one rule of financial management is creating a budget and the holidays are no exception. Instead of just random spending, create a detailed budget for gifts, travel, entertaining, cards, decorating, etc. Create a budget for each person on your shopping list and don't go over it.
2. Stick to this budget by only taking cash, not credit cards, with you when you shop. This will help you avoid impulse purchases.
3. Avoid the expense of the office grab bag or Yankee swap by suggesting your employer make a donation to a local charity instead; ask employees to contribute gently used clothing, canned goods, winter coats, etc. This will not only save everyone money but emphasizes the true spirit of the season.
4. If this is your first year in a new home, don't feel pressured to invest in a full set of ornaments for your tree. Collect those gradually over the years and, in the meantime, decorate with paper snowflakes, popcorn and cranberry garlands, spraypainted pine cones, and other homemade ornaments. The effect will be charming and memorable for years to come.
5. Streamline the preparations and costs of your holiday get-togethers by sticking to appetizers only. Ask everyone to bring an hors d'oeuvre and serve beer and wine only.

Not only will the above tips help you spend less, but they will help eliminate many of the common stresses that accompany the holiday so that you can truly enjoy the season with family and friends. Feel free to e-mail our team for more cost-saving ideas and please forward this information to others ... after all, we could all benefit from spending less this year!

Sincerely,

Jean Gillin & Le-Ann Vicquery
Coach Realtors, Inc.

6 Ways to Get Your Home in Tip-Top Shape

Understandably, the goal for any home seller is to sell their property quickly, while investing as little as possible in renovations. With a limited budget and a little effort, you can greatly increase your home's appeal by focusing on what prospective buyers can see on their first visit.

As a member of the Top 5 in Real Estate Network®, I, along with my team, have learned a lot from our fellow members and have access to valuable home-selling information. Consider the following advice from staging expert Kate Hart:

Curb appeal: First impressions are everything and this has never been truer than in today's market. To leave a positive impression on buyers, take care of any exterior maintenance issues before buyers arrive, such as power washing walkways and patios, cleaning your gutters, touching up peeling paint, replacing broken light bulbs, edging and mulching beds, and adding fresh annuals. Some free things you can do include polishing your front door hardware and sweeping away pesky cobwebs.

Kitchen: Give your kitchen a mini facelift on a budget by repainting your cabinets instead of replacing them. For a more contemporary look, consider a semi-gloss espresso brown. For a more traditional look, opt for a semi-gloss creamy white. Complete the makeover by adding new hardware. Considering professional help? Ask your local painter if they can spray a lacquer finish on your cabinets. This treatment is more expensive than painting the cabinets yourself but the result looks like a factory finish.

Bathroom: Give an outdated bath a pick-me-up by replacing your existing lighting, faucets and hardware with updated styles.

Family room: Make your fireplace or great view the selling feature, not your entertainment center. Chances are, your family room is currently centered around the things you do everyday, such as watching television. Before showing, rearrange your room to showcase the architectural focal point of your family room.

Dining room: Keep the dining room decluttered and streamlined so buyers can imagine how they can enjoy this space with their families. Before showing, make sure to remove any knick-knacks and extraneous items from your china cabinet or sideboard. A rule to follow: pack up any items that are smaller than a softball, such as salt and pepper shakers, wedding cake toppers and small figurines.

Living room: Make sure you are selling your space, not your stuff. Give this space a less-cluttered look by keeping no more than three items per surface. For example, go with a piece of art and a pair of candlesticks on the mantle instead of your favorite collection.

A little bit of work and preparation can go a long way toward selling your home sooner. For more tips and advice, please feel free to e-mail our team. And, if you know anyone else who could benefit from this advice, please share this with them as well.

Sincerely,

Jean Gillin & Le-Ann Vicquery

How to Rent Your Vacation Property ... Fast

If you have a second home or vacation property you're looking to sell, this market may prove to be exceptionally tough. That's why leasing your property, at least for now, is something you should seriously consider. With the winter months upon us, now is the perfect time to start marketing your property for the summer season.

As a member of the Top 5 in Real Estate Network®, I, along with my team, have access to a plethora of information related to this subject, so we are well-versed on how to help facilitate the rental of your vacation property.

These five tips, for example, are from vacation property experts HomeAway.com:

• Study the competition. Look at listings for vacation rentals in your area to get an idea of what they offer and how much they charge.
• Take lots of great photos of your property. Note: No people in the photos, please! Make it easy for your prospective renters to visualize themselves in the scene. And be sure to "dress the set" the way professional photographers do, with an arrangement of colorful flowers on the coffee table, or a dining table set up for a family dinner.
• Talk to your real estate professional about listing your property on vacation rental/second home sites, and other marketing strategies that will garner the most exposure for your property.
• Remember: You're in the hospitality business. Think of yourself as a host and your prospective renters as guests. With this mindset, you're sure to be successful as a vacation-rental owner.
• Run your vacation rental like a business. Build a team of reliable cleaning and service people, collect and pay local and state sales tax, get set up to accept credit cards, maintain an online availability calendar, and always respond quickly to inquiries from prospective renters.

The above suggestions can help you get the jump-start you need to lease out your vacation rental and help start bringing in some additional revenue. Be sure to speak with a professional real estate agent where your vacation home is located for specific tips related to that area.

For more tips like this, please e-mail our team and please feel free to forward this information to anyone you think might benefit from it.

Sincerely,

Jean Gillin & Le-Ann Vicquery
Coach Realtors, Inc.