Joe Lininger

The RainCamp Portland real estate conference offered a lot of information and ideas to connect with others online. Ben Kinney did an outstanding job covering so much in a single day. I've heard many of these ideas and strategies before from HubSpot and other places, but hearing Ben's take was pretty refreshing. I sat next to Galand Haas, Rob Levy, and Caine O'Brien - and I suspect we all take away something different. I guess that's why I think it was a good real estate conference.

Some of the RainCamp tidbits on search, in no particular order:

• 85% of all web traffic comes from a search engine. You have to write geographially specific blog posts to come up with content for your area. Jump on activerain (which is what I'm doing).
• The Longtail, book by chrsi anderson. take the top 10 search phrases, only adds upto 20% of the possible traffic.
• HitTail.com - track the phrases people used to get to a website.
• Use the words that people are using. Get in the mindset of the consumer. be geographic specific.
• its hard to compete on the big-scale areas, but it is doable for the hyper-localstuff.

Some of the Raincamp thoughts on creating a social media brand:

need to be remarkable. Sounds familiar, think Hubspot. His point is you need to give them something to remember, something that is remarkable. Purple cow gets remembered. Chester Harvey is remembered, Ideas: make your business cards a different shape. The goal is to please the people who speak up, not to please everyone. See Art Williams "Do It Speach".

I'm glad I came to Portland for RainCamp - it's a solid real estate conference.