Dave Hall, St. Augustine, Florida

St. Augustine Real Estate Videos help REALTORS® get to the commision table! We are pleased to report that this beautiful Waterfront Home in Historic Downtown St. Augustine recently closed and the REALTOR® had both sides of the deal. Merry Christmas, huh? :-)

Listing Solutions recently launched this new service and the results have been amazing. These Real Estate Videos are state-of-the-art, high definition and professionally shot and edited. Here is what one of our current customers had to say about the video that we created for her:

"Listing Solutions has been a part of my marketing strategies for several years. Their products and services are wonderful and instrumental in helping REALTORS® sell their listings. Most people are searching on the internet. The virtual tours and real estate videos that Listing Solutions provides are interactive, informative and produce results. One of the purchasers was not present and was able to view this video, in order to get a feel for what was being discussed during the process of purchasing. This was very helpful in closing this deal. Thank you Listing Solutions". - Nancy Estevez, REALTOR®

Real estate websites are not a substitute for hard work. To have a successful online presence takes dedication and a personal investment of time or money, to have someone else manage it for you.

I recently had a customer call to say that she wanted to cancel her real estate website with us. This rarely happens and I asked her if she would tell me why she no longer wanted our assistance. She said, "I don't think I have to blog to get results. I just have to have a site that works and is up to date". When I asked her what she meant by "a site that works" she told me "one that gets traffic and shows up in the search engines". She was completely frustrated and felt overwhelmed and just wanted to cancel her website with us.

We do tell our real estate website template customers UP FRONT, that in order to compete in the search engines they basically have two options: Blogging or Pay Per Click (PPC) advertsing. Creating a real estate website does not ensure that you will get traffic. We had conversations about blogging from the very beginning and how it would be a great tool to drive traffic to her website. When we launched her customized MLS search tool, we created "hyper local" saved searches that she could blog about and capture leads from her visitors. So, where did it go wrong for her? From the very beginning. There was never a level of commitment on her part to do the things necessary to promote her website.

We have taught numerous blogging classes in her office and we have several other Agents in that office on the same system, that are having great success. The situation got me thinking. Can you imagine opening up a business with no location and no advertising to attract potential customers? It wouldn't work, would it?

When I realized that it was my ego alone that did not want to lose this customer, I understood that we were not the right solution for what this customer needed. She did need a customized IDX solution, which we provided. She did need a lead capture system and the ability to create customized forms, which we provided. She did need a website that she could log in to and update with text, images and video (without having to know or understand coding), which we provided.

It comes down to this: "Are you willing to invest the time or money in to a website that is going to produce results?" Because real estate websites are not a substitute for hard work. This question could have saved her some time and money, and some peace of mind for me. I hate losing a customer!

I am pleased to finally announce our BIG NEWS!

Marjorie Taylor, Director of Operations for Listing Solutions and one of the most amazing REALTORS® that I know, is focusing her attention on helping other REALTORS®. That's right, she is giving up General Real Estate and focusing her efforts on helping real estate professionals with their online presence. And we couldn't be happier!

Many of you on ActiveRain will recognize Marjorie as a regular. She has been Featured a few times and regularly shares her success stories from being a Member of ActiveRain. She holds the CDPE, CRS, GRI, e-PRO and TRC, designations and is the Technology Chair for the St. Augustine & St Johns County Board of REALTORS®.

Marjorie's 27 years of professional real estate experience and personal success, enables her to identify and help implement products to assist today's real estate professional. She is an active member of the St. Augustine & St Johns County Board of REALTORS® and the St. Augustine Regional Chapter of Women's Council of REALTORS®, where she served as Vice President of Membership.

Please join us in congratulating Marjorie on her decision. I know that our current clients will be thrilled to know that they can receive help from someone who has walked the walk, talked the talk and Dominated the search engines!

Turn Your Facebook Page In To An MLS Search Page. You have created a Fan Page on Facebook and you are consistently sharing information with your Fans. Now What? Give them what they are looking for...the ability to search the MLS where they are already comfortable, Facebook.

A recent statistic states that one out of every nine minutes spent online is spent on Facebook. This phenomenon has become part of people's everyday lives (some more than others) and they are comfortable with the platform. Don't run the risk of losing them by having them leave Facebook to search the MLS.


Have you ever clicked on a link while logged in to your Facebook account and been directed to some nonsensical website promising you what you thought you were already getting? "Register Now" and "Sign Up Now To Receive" are common phrases that prompt the general public to leave websites when clicking on a link. Wouldn't it be a novel idea to deliver the goods like you said you would? The new Facebook App allows you to Turn Your Facebook Page In To An MLS Search Page.

Fans can click on an icon while on your Facebook page and search the MLS like an Agent. More importantly, you can capture the lead and see exactly what they have searched for. The new App even displays all of your saved searches. There are Two Ways that you can add this awesome social media tool to your Facebook account:

1. If you are currently using the Customized MLS Search and Lead Generation Tool that we set up for you, simply log in to your Facebook account and click on the following link: http://ow.ly/7pNzT
   
   
2. Not a current customer? No problem! We would love the opportunity to show you how incorporating this incredibly robust product will help you sell more real estate. Contact us today and let us show you how to Turn Your Facebook Page In To An MLS Search Page.
   
   

Google AdWords Keyword Tool is one of Google's best products and you can use it to help increase traffic to your website! Google is the most used search engine in the world. A recently released report showed that Google accounts for about 72% of all online searches. That is pretty amazing when you think about how much competition they actually have.

If we researched Your Geographic Location + Your Service we would find that, “Saint Augustine Real Estate” receives 14,800 searches each month. This would make a great domain name because so many people are already looking for it and when optimized properly, has the potential to drive an enormous amount of visitors to you each month. But, what if someone already owns the domain name? This doesn’t automatically rule this keyword out. You can use this search phrase in the content, as a hyper-link and in the Meta Tags of your website. Content is key and the Google AdWords Keyword Tool will help you develop target rich keywords and phrases to attract more visitors.