Matthew Loop

There are more than a few houses available on the market thanks to the great number of foreclosures that have nearly caused a housing saturation. Anyone who is aiming to buy a house has their pick and can name any reasonable price to make a purchase. Because it is a buyer's market, using video promotion makes perfect sense. Real estate professionals can make use of this spectacular tool to enhance their selling of homes.

Visual stimulation is the way to go with most people. By nature, we want to see things in vivid color as though we are actually there. Video promoting real estate does exactly that. In today's economy with fuel costs still relatively high, the Internet provides a way to use video promotion that captures the attention of potential buyers without them ever leaving home.

There are many ways to chose to promote the sale of homes, the various locations you have available and the experienced agents who work for your company. The Internet and cable television, however, are more commonly used because they get people's attention by advertising to them right where they are. Having this type of advertising power can make the difference between whether people actually look at your homes or they sit with a for sale sign on the lawn for ages.

It's very possible that even in the most successful real estate practice, money is an object when it comes to your promotional budget. There's no need to invest in the most expensive commercial that money can buy. Conduct a little research and you will find that there is space available for your video promotion that is cheaper that buying a page in a magazine.

Where you shouldn't cut corners, however, is in hiring a professional to make your video promotion. It is imperative to capture the right angles and to use the best lighting. This will be the reason why people call to see the houses in person so make it count. Many promotions now feature 360 degree turns that display every corner of a room with brilliance and clarity.

Whether you are trying to reach a cross section people or a specific area, there is no doubt that your video promotion can accomplish the goals you set. When you are ready to take your real estate business to the next level, start promoting it with quality video promotion that makes people want to buy.

- Matthew Loop

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Video marketing popularity is growing rapidly in the real estate field. This is largely because of the fact that the competition isn't so fierce. In other words, you are getting an incredible advantage that many real estate professionals still have not realized exists. In conjunction, the increase in video popularity is because you are no longer providing your target audience with tons of boring text that they cannot comprehend, but giving them something that provides them with visual and auditory stimulation along with entertainment.

All-in-all, you are making a video that you are able to submit to blog, social networking, video sharing, and social bookmarking sites. You can even create your very own podcast from it if you wish. This is an idea that is fantastic. However, the submission process can be painful and take days for some people and they don't understand it doesn't have to be. They can actually use video submission software to propagate their video to dozens of sites while getting truckloads of website traffic and exposure. Even if you've never made a video before, the right type of video submission software will help you to create that video. You don't even have to worry about using a camera to make your video. All you need is a simple screen capture program.

As for how the video submission software works, it massively sends the video you created to anywhere from 30-75 websites like the ones listed above. This is so you can focus on the other areas of your business that are important to its operation. I've found this is the perfect way to leverage you time via the use of automation. Personally, the one I use and highly recommend is Traffic Geyser, as they are the best in the business and cost-effective. They have a free 30 day trial available at their website below as well.

In lieu of this, there are important things that you have to know before you move on with the video promotion of your real esate business. The first thing is to not get too far ahead of yourself. You have to think about what sort of message you are trying to convey to your viewer or potential buyers and sellers. You have to have an idea of what kind of content you are going to have, what sort of impact you want to make, and what special equipment is needed to make this video a reality with viral capabilities.

The second thing that you have to remember is to be sure your viewer is able to see what it is you are offering and that it can benefit them. So make sure you find what their pain is and tell them how what you have is the cure.

The third thing is to be sure that your video content is understandable. The main reason why video marketing failures occur is because they video may be hard to understand. It may not make sense to the person watching it. To make it easier to comprehend, you need to make sure you know who your target market is before you ever create the video. This is so you know exactly who you are trying to appeal to. This also makes the distribution process easier because you can tell the video submission software where it is you need your videos to be sent.

The fourth thing is that you must understand that content rules the Internet. This is something that everyone who uses the internet knows because the Internet cannot exist without it. It is the content that makes us smarter. So you have to ensure that your videos are informative. If they are not, then the viewer will probably stop the video right then and there or they may not understand the message being conveyed to them.

So, if you feel you're ready to get into real estate video marketing, you now know what you need to have in order for your videos to be successful and get good traffic / visitors. When you have great content along with appropriate video marketing software, you'll meet with success quickly.

- Matthew J. Loop, DC

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I can't believe three years have passed since I first began introducing Real Estate professionals to Web 2.0 social media marketing. What first began as marketing on just social networks like Myspace, YouTube, and Facebook, has expanded to encompass the vast, new and rapidly growing online media outlets. If you were to take a snapshot at the growth of this Web 2.0 phenomenon back in 2005 and compare it now, it would appear like a virus that literally doubled every 24 hours. Now, I'm not just speaking about huge-growth of a new phase of the internet and communication. I am also referring to the massively profitable nature that comes with this technology for your real estate business and the ability to easily generate multiple sources of income at an increased rate.

The days of back-breaking, worn-out, paid marketing and advertising are over by many standards. In the struggling economy that is upon us, real estate professionals (realtors, mortgage brokers, investors, etc..) that still use "stone-age" methods to acquire new clients and properties are finding that success is few and far in-between. Don't be afraid to step out of your comfort zone and embrace these exciting and much-needed changes in real estate marketing.

Quite frankly, my "economy" is booming just like the hundreds of other real-estate business owners that have started to implement strategic methods for social media marketing. A global shift has occurred and the question you have to ask is, "Do you want to be a part of this goldmine or do you want to be left-out in the cold struggling?"

Below is a quick-list of a few sites that I readily frequent (and I highly recommend you do as well) in my Web 2.0 marketing endeavors. They have been very lucrative for me and I've built some tremendous relationships for many business ventures that I have including real estate:

- YouTube.com
- Digg.com
- Squidoo.com
- EzineArticles.com
- StumbleUpon.com
- Facebook.com
- Twitter.com
- Myspace.com
- Free-Press-Release.com
- Wordpress.com
- Photobucket.com
- Furl.com
- eHow.com

I could easily jot-down hundreds of websites but for times sake, we'll keep it at a few. It's important to have a systematic blueprint or checklist to run-through when learning to harness the power of social media. The good news is that you, as a real estate professional, DO NOT have to do it all yourself. These tasks can be very simple to outsource if you understand and have a little direction.

Even the incredible time saving and leveraged-based tools I use and recommend can be easily shown to an assistant or marketing director for use. The most important thing is to be coachable, as this may be a new language to many real estate marketing newbies and veterans.

There are even ways to monetize your existing real estate business online with Web 2.0 social media. I can't even begin to tell you how great it feels to wake-up in the morning with consistently more money in my bank account without doing any work. Sometimes I think that I'm dreaming but this is a reality, not just for myself, but for many other real estate agents, mortgage brokers, and investors that are hitting it hard with social media.

Establishing other systems of passive income along with your current business will make you recession-proof. Bigger thinking is required in times like these and those that are constantly scouting innovative methods for attracting new patients will thrive and prosper.

Concentrate on providing a large amount of value to your existing and potential clients on the web. This medium allows you to put yourself in front of a local and global audience eager to hear what you have to say. Don't fret, you are an expert in your own right. Trust me, you have plenty to talk about even though you might not see it yet. You could take a specific aspect of your real-estate business (loans, forclosurs, short sales, buying houses, etc...) and develop a YouTube video channel around it with a series of weekly videos, as an example.

Be creative and you will find this new, powerful virtual world will bring you boatloads of new clients, build social proof, and allow you to generate the massive residual income stream you deserve.

- Matthew J. Loop, DC

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