About 2 months ago, I listed an expired listing which was on the market for awhile and listed for a much higher price which the market also rejected. I listed the home below the previous price, but still too high. So yes, you guessed it.
We had 2 showings in 2 months. Lots of open houses, marketing to buyer agents, 30+ websites and frustrated sellers ( and agent). Every week during this time, I informed my sellers weekly of sold homes and homes that were under agreement.
After exhausting all of my efforts, I approached the sellers with some real concrete market data and statistics, most of which was shared in our first meeting at the time of the listings, but the sellers needed to "try the high price. Sometimes market value news is tough to hear, tough for me to communicate to my sellers as well. Finally they reduced the price.
After one week, at the reduced price, we had 5 buyers preview and consider purchasing the property. All 5 buyers through their agents submitted an offer! I have to admit, I was absolutely shocked!. We now have one accepted offer and one back up offer.
The sellers of this home are very smart for reducing their price. Now they can move on with their lives, buy a home that suits them for a great price..
The buyers also won. They will likely gain equity if they stay in the home for 7 years or more.
I am so grateful to my company for providing the knowledge to help my sellers get what they needed.
I also have even more insight on how important it is urge my sellers to price just slightly below market value.
So many times, I see sellers make the mistake of pricing to high when they first list the home. Then they every other months they keep reducing the price down just a bit, but still over market value...chasing the market down. Eventually they sell for a really low price because they cannot keep up the pace of the declining market with the small price reductions.
My advice to sellers.. PLEASE..refrain "Neverland/Fantasy" pricing. If you want your high price, you might want to consider selling it in a different market.
If you owe more than what the home is worth, this a completely different blog. Speak to an educated experienced agent regarding this matter.
I digress.. All of the marketing in the world will not convince buyers to buy your home if your home is out of the range of true market value.
Just to illustrate. I like to shop at Macey's, say I find a dress, my size, my color etc.. I see the dress at Macey's for $150. then I see the same dress at Penny's for $95.00. All things being equal, which one do I buy? This is how buyers are thinking today. They're greatest fear is paying too much and right now, with all of the inventory, real estate, in my opinion, is about price.
You may say " but I have a unique home". Sad to say, but in the current market, there aren't unique homes, that buyers will pay over market value for.
Lori Lincoln, Realtor/Partner with Keller Williams Realty. If you would like more information on selling your home. Lori lis a Real Estate Expert in Bristol County Massachusetts. If you would like a free market valuation of your home without cost or obligation, call Lori Lincoln who knows the facts, the neighborhoods and will help you achieve your goals and sell your home.
Lori Lincoln and her team sell homes in Taunton Massachusetts, Berkley, Assonet, Rehoboth, Somerset, Freetown, Bristol County MA and surrounding cities and towns.
For a Free MLS Search for the entire state of Massachusetts go to Massachusetts Real Estate
Thank you for viewing my blog.
Lori Lincoln
http://www.Lincolnteamrealestate.com
508-878-0917
Clean Classic 4 square Country Charm is what you'll find in this 4 bedroom 1.5 bath spacious Colonial in the suburban section of Taunton. If you love Hardwood Floors, you will find them under carpet in the living room and throughout the entire home. Sip Lemonade on the Trex Front Porch and chat with your neighbors. Yard is fenced in for pets and/or children to play. Come and see. This home is a charmer!
Back Yard has 2 fenced areas
Front of House
Dining Room with built in Hutch
For more photos, go to http://www.LoriLincolnTeam.com
You will also find homes and real estate listings for all of Massachusetts. Lori Lincoln is a Keller Williams agent and sells homes in Greater Taunton Massachusestts and surrounding areas.
Thank you for viewing my blog.
Lori Lincoln/Realtor-Partner
Keller Williams Realty
508-878-0917
http://tauntonhomelistings.com
http://LincolnTeamRealEstate.com
you cn email Lori at lorilincoln@kw.com
This market is overwhelmed with agents who haven't any experience in short sale properties. It can be a daunting experience for the sellers and the buyers.
My most recent short sale involved sellers who placed their home on the market with 2 different agents in 2 years prior to listing the home with me.
The first agent grossly overpriced the home, listing it as a regular listing. In the meantime, the sellers had such high hopes of selling for a price that never would be.
Hence, the listing expired, and in walks agent number 2 who also overprices the home giving the sellers high hopes of selling the home at a profit.
When the listing expired again, the seller called me. The first conversation with the sellers didn't go as well as they would have liked. Market statistics don't lie. If a home's market value is less than what the seller wants, it will not sell, short sale or not.
Long story longer.. the sellers owed the bank $100,000 more than market value.. YIKES! I listed the home at a lower price, reduced the price 3 times ( at the mercy of the sellers bank of course), then finally sold the home for full market value.. (not what the seller owed)
Sellers who are in financial trouble should be extremely honest with their agent. As professional agents, our responsibility is to protect your honor and keep conversations confidential.
Most sellers believe that their home will sell for a higher price than last year.. yes, even with all of the media stories on how our market is declining.
In this market, if an agent quickly agrees to list your home for what you want, without documenting and verifying market data, be cautious. Some agents just like to place their sign in the front of your yard for publicity only.
There is much education involved in the short sale process. I will be happy to provide a free, no obligation consultation.
You can reach me at 508-878-0917
Thank you for viewing my blog
Lori Lincoln, Taunton Massachusetts area Realtor
Keller Williams Realty
email: lorilincoln@kw.com
http://www.LoriLincolnTeam.com
Lori Lincoln, Keller Williams Realty lists and sells property in Taunton, Rehoboth, Swansea, Somerset, Fall River,Bristol County Massachusetts and surrounding communities http://lorilincolnteam.com
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There has been much chatter about the deals to be had in purchasing shortsale properties.
First, let me explain what a short sale is:
A short sale is when a seller places their home on the market subject to their banks approval to take less than what they owe.
For an example: Mary owns a property she is in danger of losing to foreclosure. The home has a mortgage note in the amount of $300,000. Fair market value is $250,000. The seller will need to obtain approval from their bank to take a lesser amount than what is owed. They would need to show hardship. 20% of short sales will be approved by the sellers bank.
All buyers need to know this information prior to making an offer on a property. The buyer also must know that the sellers lender may not accept the offer. When a buyer places an offer on a property, a good agent will give you a Short sale disclosure to sign.
Short sales can also take months to complete. Buyers must be patient when they decide to make an offer on a short sale property.
Other pitfalls:
1. Sellers usually aren't motivated to keep the property in perfect condition, so the buyer can be left with debris, garbage, and some of the sellers possessions.
2. The sellers bank usually wants what they want when they want it. The sellers bank is control, and the property must be bought "as is".
3. Beware of signing on with a buyers agent that doesn't know the every detail of short sale procedure.
Unless you prepare yourself emotionally for the short sale experience, don't even look at them. This could be the roller coaster ride of your life.
If you are a patient and flexible person, the BIG benefit of buying a short sale is usually instant equity.
I hope that I explained the basic process well enough for you to understand. If you have questions on short sales, foreclosures or anything real estate related, please call me at 508-878-0917.
You can also email me at lorilincoln@kw.com
My website is http://LoriLincolnTeam.com
Lori Lincoln is a Realtor with Keller Williams Realty and services buyers and sellers in Taunton, Rehoboth, Somerset, Swansea and All of Bristol County MA and surrounding areas.
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