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Les Sherman, ABR, CRS, CNE

Austin home prices up, still dropping elsewhere

Though the rate of decline is slowing in some regions, home prices continue to drop nationwide. But in Austin, home prices actually increased in March compared with the same month last year, according to research from First American CoreLogic.

According to First American CoreLogic’s Home Price Index, 33 states saw home prices decline at a faster rate in March. However in the major Texas cities, including the Austin-Round Rock metro area, prices increased. In the local area prices rose 2.2 percent in March compared with March 2008. That’s down slightly from the region’s February home price increase of 3.2 percent compared to the previous February.

Housing price declines are slowing in states that have seen the highest declines in the past three years, but prices are dropping faster in states that have seen only moderate decreases in that time period, the research found.

Nationally, housing prices fell 11.5 percent in March compared with the same month last year, down from an 11.7 percent annual decline in February.

The number of states with double-digit annual declines has doubled in the last year, according to the index, from seven states in March 2008 to 14 states this March.

Nevada remained the top-ranked state for annual price depreciation in March, with an average home price decline of 26 percent. California followed close behind with a housing price decline of 25 percent compared with the same month last year. Rhode Island, Florida and Arizona round out the top five.

Four Texas metro areas saw either the smallest housing price decline of the region’s in the study or experienced home price increases in March, according to the index. Those were San Antonio; the Dallas-Plano-Irving area; the Austin-Round Rock area and the Houston-Sugar Land-Baytown area.

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Check This Out!

Join the Austin Business Journal and our partner, Burnett Staffing Specialists for the Best Places to Work in Central Texas pep rally and luncheon. Come see which Central Texas companies have the best climate, team atmosphere, benefits and most importantly, engaged employees.

May 21, 2009
Renaissance Austin Hotel
9721 Arboretum Blvd
11:30 am - 1:30 pm

The Best Places to Work in Central Texas will be profiled in a special supplement in the May 22 edition of Austin Business Journal.

Register your table today at http://austin.bizjournals.com/austin/event/5541! Deadline to register is May 15, contact Christy Eilers at ceilers@bizjournals.com or 512-494-2548 for more information.

The Austin Business Journal is proud to host this prestigious event with our partner Burnett Staffing Specialists, sponsors BDO Seidman, LLP, Humana and Quantum Workplace and associate sponsor Texas Stars Hockey Team.

Congratulations to the 2009 Best Places to Work in Central Texas!
Accountability Resources
Adlucent
Administaff, Inc.
Alamo Title Company
Austin Marriott North
BancVue
Bazaarvoice
BuildASign.com
Campbell Stephenson LLP
Campus Advantage
Cirrus Logic, Inc.
Convio
DMX, Inc.
Door Number 3
DPR Construction, Inc.
Farmers Insurance
Greater Texas Landscapes
Heart Hospital of Austin
Hilton Austin
JOSCO Products
LifeSize Communications
Lloyd Gosselink Rochelle & Townsend, PC
Lockart, Atchley & Associates, LLP
Lois Paul & Partner
Maxwell Locke & Ritter LLP
McQueary Henry Bowles Troy, LLP
milk + honey spa
NetQoS
Padgett, Stratemann & Co., LLP
PetRelocation.com
Phoenix Management, Inc.
ProfitFuel, Inc.
ReachForce
Resource Financial Group, Inc.
Richard P. Slaughter Associates, Inc.
Seton Family of Hospitals
Shermco Industries, Inc.
SpawGlass
St. Davids HealthCare
State Farm Insurance
Stream Realty Partners
Texas Association of School Boards, Inc.
Texas Medical Liability Trust
The Progressive Group of Insurance Companies
The Steam Team
TicketCity
Transwestern
Vintage IT Services
Watkins Insurance Group
Wells Fargo

Swine flu cancellations

By AMERICAN-STATESMAN STAFF | Thursday, April 30, 2009, 06:08 PM

The following events have been canceled because of concerns over swine flu. Submit other tips about cancellations or closings here.

  • Due to concern surrounding the swine flu, the H-E-B Excellence in Education Awards, originally set for this weekend, have been postponed. They will now take place on June 14 at the Barton Creek Resort & Spa in Austin.

  • The University Interscholastic League is altering its schedule of events due to the outbreak of the swine flu in Texas. All UIL interscholastic competition is suspended until May 11.

  • The 2009 Texas WIC Nutrition and Breastfeeding Conference scheduled for May 6-8 in San Marcos has been cancelled.

  • The Austin school district has suspended all out-of-district field trips through May 11.

  • The Round Rock school district has canceled all extra-curricular events until May 11. All school field trips scheduled between now and May 10 have been canceled as well. The Visual Arts Scholastic Event scheduled for May 9 has been postponed along with the Hispanic Heritage Event originally scheduled for May 2.

  • The Pflugerville school district has canceled all extra-curricular events until May 11. As an extra precaution, guests to campuses, including parents, visitors and volunteers, will be asked to sanitize their hands upon arrival at the campus and will be restricted to public areas of campus - cafeteria, office, foyer, and luncheon areas.

  • An SAT exam scheduled at Smithson Valley High School on Saturday has been canceled because the Comal school district is closed until May 11. The district is working with the College Board to reschedule it for a later date.

  • The Killeen school district has canceled a teacher job fair that was scheduled for Saturday. There are no plans to reschedule the event.

  • Austin Water Utility has canceled its annual Water Science Expo, an educational event for AISD fifth- and sixth-graders scheduled for May 7 and 8.

  • Special Olympics Texas has canceled its spring games across the state amid concerns about swine flu. Games that were scheduled for Friday and Saturday in Houston, Wichita Falls, Dallas, Waco, Amarillo, San Antonio, Laredo and the Gulf Coast area have been canceled and will not be rescheduled. The events will not be made up, but those who planned to participate in this weekend's games are still eligible to compete in the 2009 Summer Games in Arlington May 21-24.

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Running in Austin Texas

Whether it be a leisurely stroll or a steady

sprint, you're sure to find a race to match your

pace or purpose. Austin hosts a variety of

races throughout the year, several of which

are for charity organizations.

Information about races can be found at

www.runtex.com

Running Clubs

RunTex Free Groups / Austin

www.runtex.com/web/4-13.asp

Tri Zones Training / Austin

www.trizones.com

Rogue Programs / Austin

www.roguerunning.com

Gilbert's Gazelles / Austin

www.gilbertsgazelles.com

Strength Endurance Training 4 Runners / Austin

www.socoathleticclub.com

RunSmart Running Group / Austin

www.smartsport.info

Jeff Galloway / Austin

www.jeffgalloway.com/training_groups/austin.html

South Austin Steel Youth Track Club / Austin

www.southaustinsteel.com

The Waterloo Track and Field Club / Austin

www.waterlootrackandfield.org

Round Rock Stars Track Club / Round Rock

http://eteamz.active.com/RoundRockStarsTC/

Youth track and field program

San Marcos Runners Club / San Marcos

www.sanmarcosrunners.org

Texas Thunder / Cedar Park

www.neighborhoodsports.us/Sports/TrackandField/tabid/139/Default.aspx

For youth born between 1991 and 2001

CP Classic Running Club / Cedar Park

www.cpclassic.com

Competitive Youth Track and Cross Country

Georgetown Running Club / Georgetown

http://georgetownrunners.org

The Lake Travis Titans Track club / Lake Travis

www.laketravis.com/track.htm

All boys and girls ages 5 to 18 and adults

Austin's Triathlon Source / Austin

www.austintri.com/main.html

Austin Runners Club / Austin

www.austinrunners.org

Join a Running Meetup Group near Austin

http://running.meetup.com/cities/us/tx/austin/?from=loc_pick

Texas Iron / Multisport Training / Austin

www.texasiron.net

T3 / Austin

www.austint3.com/t3/index.htm

Life Time Fitness Indoor Triathlon / Austin

www.lifetimefitness.com/events/indoor-tri

Tough Cookies Don't Crumble!

www.tcdcfitness.com

Trails Directory

www.ci.austin.tx.us/parks/traildirectory.htm

Lady Bird lake Hike and Bike Trail

www.gracytitle.com/page/Relocation/Additional%20Links/ladybirdlake.pdf

www.runtex.com/web/4-2.asp

Plot your running routes

www.mapmyrun.com/

3M Half Marathon and Relay

http://solutions.3m.com/wps/portal/3M/en_US/HalfMarathon/Home/?WT.mc_id=www.3m.com/races

1/25/09 Austin

Get Fit and Healthy with Tony & Luigi's Georgetown / 512.864.2687 2/2/09 Georgetown

AT&T Austin Marathon and Half 2/15/09 Austin

Raising a Fit Child Toxic Free / 512.472.3254 2/18/09 Austin

Love a Face 5k presented by Hill County Circle of Friends

www.childrensaustin.org

2/21/09 Austin

Mardi Gras 5K / 512.600.6455 2/21/09 Austin

Austin Runners Club Daisy 5K

www.austinrunners.org

2/28/09 Austin

ARA - Moe's Better Half Marathon

www.sanmarcosrunners.org/mbhm/index.html

3/1/09 San Marcos

CROP Hunger Walk

www.aaimaustin.org/cropwalk.html

3/7/09 Austin

5K Sweetheart & 2KFun Run / 512.322.2626 3/7/09 Bastrop

Trail Setter 5K & Kids Fun Run

www.signmeup.com/site/reg/register.aspx?fid=HY2V7K7

3/7/09 Cedar Park

5th Annual Round Rock ISD Project Graduation 5K & Kids K / 512.274.3774 3/7/09 Round Rock

Texas Independence Day 5K Run

drozinsky@yahoo.com

3/7/09 Austin

Get GT Fit / 512.818.1643 3/7/09 Georgetown

2nd Annual LHS Project Graduation Fun Run

www.signmeup.com/site/reg/register.aspx?fid=Z72V6K7

3/7/09 Leander

The 5th Annual Spokes ‘n Spurs Ride / 512.779.3868 3/14/09 Liberty Hill

Urban Dare Austin / http://www.urbandare.com 3/21/09 Austin

2009 Run for the Rovers / http://www.runfortherovers.org 3/22/09 Leander

2nd Annual St. James Missions 5K/1K Run/Walk

www.stjamescmbc.org/5K_mainIndex.html

3/28/09 Austin

11th Annual Junior ‘Dillo Kids Run

www.statesman.com/sports/content/cap10k/junior.html

3/28/09 Austin

Statesman Capitol 10K

www.statesman.com/sports/content/cap10k/index.html

3/29/09 Austin

The Great Urban Race Austin

www.greaturbanrace.com/

4/4/09 Austin

ZOOMA Austin Half Marathon & 5K

http://races.zoomarun.com/austin/

4/4/09 Austin

Relay For Life of Round Rock

http://main.acsevents.org/site/TR?pg=entry&fr_id=17082

4/4/09 Round Rock

South Asian New Year Festival / 512.413.9193 4/11/09 Austin

Bat-Stravaganza Fun Run & Family Festival / 512.218.6381 4/18/2009 Round Rock

3rd Annual Chapa 5K Challenge / 512.268.8500 ext. 7870 4/18/09 Kyle

9th Annual Tiger 5K Run

www.signmeup.com/site/reg/register.aspx?fid=LD2V7K7

4/18/09 Dripping Springs

Fun Fun Sober Run

www.healthyhorns.utexas.edu/funrun/

4/18/09 Austin

Lake Georgetown Adventure Sprint

www.toocoolracing.com/

4/25/09 Georgetown

6th Annual Texas Round Up

www.texasroundup.org/10K_5K_Race.aspx

4/25/09 Austin

7th Annual Cedar Park Kids Triathlon

www.leaguelineup.com/welcome.asp?url=cptri

4/26/09 Cedar Park

PurpleStride 5K

pancan.kintera.org/faf/help/helpEventInfo.asp?ievent=298579

4/26/09 Leander

Texas State Sprint Triathlon

www.seidelproductions.com/

4/26/09 San Marcos

2009 Schlotzskys Little Bun Run (Kids K) / http://www.bunrun.com 5/2/09 Austin

2009 Schlotzskys Bun Run / http://www.bunrun.com 5/3/09 Austin

2nd Annual Ranger Triathlon

www.rangertri.com/main.html

5/16/09 Austin

Trek Women's Triathlon Series Austin

www.trekwomenstriathlonseries.com

5/17/09 Austin

Capital of Texas Triathlon / http://www.captextri.com 5/23/09 Austin

Take Steps for Crohn's and Colitis Austin Walk

http://online.ccfa.org/site/TR/Walk/2009TakeSteps?fr_id=1191&pg=entry

6/6/09 Round Rock

Texas State Championship Sprint Adventure Race #3

www.terrafirmapromo.com

6/13/09 Spicewood

3rd Annual Lake Pflugerville Triathlon

www.lakepflugervilletri.com

6/21/09 Pflugerville

Couples Triathlon

www.couplestri.com

7/12/09 Austin

The Austin Triathlon

www.theaustintriathlon.com

9/7/09 Austin

Vibha Dream Mile 5K

http://wiki.vibha.org/Dream_Mile_08:Home

10/4/09 Austin

Austin Run America Run Half Marathon 5K 10K Series

www.usaproductions.org/events/run-series/run-austin

10/11/09 Austin

Pfall Pfreakout 5k & Childrens 1k / 512.415.2523 10/24/09 Pflugerville

LIVESTRONG Challenge Austin

www.livestrongchallenge.org/site/c.frKPI1PAIoE/b.3920225/k.BDC4/Home.htm

10/24/09 Austin and

Dripping Springs

Reindeer Run / 512.350.9178 12/5/09 Austin

Central Texas Most Popular Running Events

The information herein has been obtained from sources believed to be reliable.

However, no investigation has been made to determine the accuracy of such information.

No person or entity should rely on the accuracy of these materials without conducting

a thorough, independent investigation of same. Gracy Title, its officers, agents and

employees have no liability, expressed or implied, relating to these materials.

Building search optimization brick by brick

After the dot-com bust, Ed Kim wanted to leave tech behind and open a sake bar with his friends.

But he soon found that starting his own Web company would be easier than trying to open a sake bar. So Kim, who had been an email marketer, joined Elliot Easterling and Craig Hordlow, to start Red Bricks Media, a search engine optimization and marketing agency headquartered in an actual red brick building in San Francisco. Today the company employs 85 people in five offices: San Francisco, Los Angeles, New York, Hong Kong and Taiwan. Their local offices are in SoMa on Folsom Street.

It's a good thing Kim and his friends didn't make sake their business. Since starting up in 2005, Red Bricks has grown rapidly. Its revenue was $6.9 million in 2008, a 156 percent increase from 2006. Kim attributes the company's success to a couple of factors - branching out beyond just search engine optimization, and being a full-service agency able to assist companies who need to be walked through every step of the process, as well as companies that just need a little help.

Search engine optimization is, at its core, making a web site easier to find in searches. It involves identifying how a business wants to be found through specific keywords and pointing the search engines to those keywords. Search engine marketing involves bidding on keywords for paid search advertising - the ads that accompany results on search engines like Google and Yahoo.

Kim said that it's easy to convince companies to invest in SEO/SEM, when he draws the comparison to how much they're trying to spend on other media.

"It's been a really easy sell when we talk to companies spending millions of dollars on a passive audience, but yet you're not even discoverable when people are looking for you," Kim said.

Lesley Odoom, associate director of consumer marketing for the Los Angeles Times, said that the Times has been working with Red Bricks Media for two years. She said that the company chose Red Bricks because it needed a firm to walk them through every step of SEO/SEM.

"They've taken our hand and led us through the whole process and helped us develop and run some pretty efficient programs," she said.

The Times is working on a full SEO strategy and media plan .

But even with their success so far, Kim says that there is a lot of room to grow in the space. "SEO is still a fraction of the (total digital) spend," he said.

Kim also pointed out that the company is taking advantage of new forms of online advertising to enter into, like image ads and video ads, that work on the same compensation basis as paid search - cost per click, rather than cost per thousand impressions.

One thing the company has had to look out for is consolidation, both in the search engine industry and the SEO/SEM industry. Google, the largest search engine, has upwards of 60 percent of market share in the U.S. Its nearest competitor, Yahoo, hovers around 20 percent. There is also a lot of pressure, Kim says, to consolidate SEO companies within bigger agencies, but Red Bricks has been able to avoid that by expanding their offerings.

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