marilyn wilson

RE Technology, Inc. is growing by leaps and bounds! We need to hire another sales peson to help spread the word about the great opportunity to connect technolog companies and services to over 250,000 agents across the United States. RE Technology’s flagship product RETEchnology.com is the real estate industry’s first ever web portal that aggregates information about a variety of technologies and services used by the real estate industry. It is a thriving online portal featuring the industry’s most comprehensive resource for products, companies, user ratings and product reviews. RETechnololgy.com allows real estate agents and brokers to better leverage the power of technology in their businesses by gaining access to information, reviews and product ratings of real estate technology products available in their market. The website is similar in concept to popular consumer websites like ConsumerReports.com, CNet.com and Amazon.com. The company was founded by partners of the WAV Group, after seeing a need to help find a more efficient way to connect agents, brokers and MLSs to technology companies and service providers.

The company is seeking an experienced sales professional with proven experience selling to real estate technology companies and service providers. The ideal candidate will have demonstrable success selling to Fortune 500 companies, established companies as well as technology start-ups.

The successful candidate will have a demonstrated knowledge of the real estate industry combined with an in-depth knowledge and passion for the technologies used by real estate professionals. Experience selling online advertising and sponsorships is a plus.

The successful candidate will be responsible for selling online advertising and sponsorship programs to help technology companies gain exposure to agents and brokers throughout North America. The company has existing relationships with leading real estate technology companies and service providers. The position will be responsible for converting these prospects into long-term promotional relationships.

The Online Advertising and Sponsorship Sales person will be responsible primarily for daily prospecting calls to provide online demonstrations, outlining proposals and closing business. The position will also require travel to leading trade shows throughout the year and occasional travel for customer meetings.

The position will be supported by a highly skilled full time Sales and Marketing Coordinator fulfilling all closed sales freeing up the sales professional to focus on closing new accounts.

Desired Skills

Proven experience selling real estate technology and/or advertising in the real estate industry

3 to 5 years sales experience

Bachelors Degree

Experience with providing weekly sales updates via CRM or Customer Management Software

Strong written and verbal communication skills

To Submit Your Resume

Please email your resume to info@retechnology.com

Compensation

Competitive compensation package includes base and commissions. Total package commensurate with experience.

The Advertising Age has Ended, the Edutizing Era has Begun

Consumers simply do not want to be “sold” anymore. They have become cynical about advertising claims and “its all about me” advertising. They dont want to hear an agents claims of greatness. They want to understand what you can do for them. They want to know that your claims are backed up by legitimate experience and insights you can bring to them. They want you to prove why you are the best agent or broker for them. Simply making promises of greatness is not enough to attract consumers anymore.
Customers trust brands in the same way they trust other people. When a company performs consistently against its stated values and follows through on commitments consumers generally trust them. Those that say one thing and do another are those who are abandoned after their one chance.

According to the recently released 2009 California Home Buyers and Sellers Survey from the California Association of REALTORS®, consumers are asking REALTORS® to provide more relevant information and support throughout the real estate transaction. They dont simply want a nice marketing campaign and promises of greatness. They want true support throughout the entire process. They are looking for better information to help arm with the tools they need to make a sound real estate purchase decision.
They are particularly dissatisfied with the quality of local market statistics and housing conditions. 42% of Internet buyers were dissatisfied with the information provided to them about market conditions. This provides REALTORS® with a huge opportunity to provide better insights to help a consumer more comfortable about their real estate purchase. They can use their deep local knowledge to help a consumer feel comfortable that the home they purchase will be not only a sound investment, but a joyful, satisfying experience meeting the physical needs of their whole family.

Today, consumers are looking for service providers that support them and educate them about the most important elements to make an educated decision about their purchase. They will be attracted to agents who are not “selling” to them. Instead they are looking for potential vendors that demonstrate expertise, professionalism and guidance about the real estate process. Consumers are attracted to agents who seek to provide insight and information that will help better prepare them to make an educated real estate decision. Real estate professionals have a ton of interesting insider knowledge they can share. WAV Group has just published a paper called Edutizing - Dramatically increase the effectiveness of your marketing approach. This paper will help outline some ways to deliver information to attract consumers without overtly selling to them Edutizing.

If you wouild like to learn more about how use can use edutizing to improve your markting efforts you can also attend a pre-Inman Conference Session on August 4th from 1:30 - 4:30 pm followed by a cocktail reception at the Palace Hotel in San Francisco. You can register for the event at http://www.car.org/tools/330771/.