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Travel agents |
Real estate agents |
| Sell a product that is produced by a few different suppliers (airlines) who are in competition. | Sell a product that is “produced” by many different suppliers, who are not in direct competition. Every homeowner is a supplier. |
| The airlines can create, change, set prices, or eliminate the product (an airline flight) at will. | Real estate cannot be created, changed, have its price set by the supplier, or eliminated at will. |
| Airline flights are, for the most part, fungible – that is uniform enough to be freely substituted. | Real estate is unique. |
| The customer pays for the product with his or her own money. | The real estate buyer rarely pays with his or her own money, the vast majority of buyers need a loan. Lenders are additional stakeholders in transactions. |
| Travel transactions are discretionary. | Not all real estate transactions are voluntary. |
| Airline flights are purchased without prior inspection. | Real estate is almost never purchased without prior inspection. |
| The price, terms, timing, and conditions of sale of airline flights is not negotiable. | The price, terms, timing, and conditions of sale of real estate is fully negotiable. |
| Travel agents utilize a database of products (flights) created by the suppliers (airlines) as the foundation of their services. | Real estate agents utilize a database of products (houses) created by themselves (through broker member multiple listing services). |
Recently Melissa was working an open house, and was talking with people who stopped by. One couple was going over the listing brochure and they were asking questions about it. Melissa was explaining what the various items on it meant. She explained that there were two numbers on it that they needed to look at as they looked at homes to buy.
The first was the listing price, and the second was the assessed value. She explained that the assessed value was set by the city last December. She told them that they had to ask themselves, and the sellers, why the listing price was so much higher than the assessed value.
She explained there often are real reasons why the listing price may be much higher than the assessed value, such as increasing market prices (not really the case here), or the seller may have made improvements that were not reflected in the assessment. Their response was, "oh my God, an honest real estate agent." It is a sad commentary on our industry that their expectation was that real estate agents were going to lie to them.
Melville Capps
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