Melanie Ferguson

Our Flexible Listing system offers benefits that the average agent does not. Our program offers flexible commissions to put more money in your pocket, a client reward program when both buying and selling that actually rebates cash back to you, a cancel anytime policy , and the right to sell your home yourself.

Let's examine just one of our program benefits; we allow you to cancel the listing anytime. Most agents will not give the consumer this right. You might ask yourself why agents need to "lock you up" for four to six months. Why would they be afraid to give you the right to cancel? Our philosophy is that we would rather strive to earn your business every day. We are confident that we can provide a superior level of service and care. If we don't, we don't deserve your business. It is that simple.

Q: I heard that there are limited service agents who charge less. Why shouldn't I hire the cheapest agent?

A: Sellers don't need an agent just to sell their house. They need an agent to sell their house for more money! If your property would sell for the same price no matter who sells it - it probably would be in your best interest to sell the home yourself. In that case, why pay any agent?

The fact of the matter is we can sell your home for more. We have the track record we do because we are experts at pricing the property (using a specific supply-demand analysis prior to even looking for "comps") and are experts at creating the greatest amount of exposure for your property.

At contract presentation we do not permit other agents to pressure you into a rash decision. We alone present the contract to you. This action alone gets significantly more dollars for our sellers. It is very difficult for a seller not to transmit emotions and common reactions to an experienced agent. That can cost a seller money.

Sadly, there are many agents who "need" the deal (sometimes more than you do). The weakest negotiator in any transaction is the one who "has" to have the deal. We are in the fortunate position of having enough clients that any one deal won't make us or break us. Therefore the negotiations are really about getting you the most money for your home. Period. If the offer doesn't make sense, you can count on us to tell you so.

In addition to these points above, with our sliding scale commission (6%, 4.5%, 1.5%, 0%) and our Client Reward Program, our fees in many cases are even less than the limited service broker.

Q: Why do you sell so many homes?

A: Experience, product knowledge, doing the little things right, effective marketing systems, and our skilled team all add up to positive results. Every field has people who, through their drive and passion, manage to excel.

Q: Why do your homes sell so fast? Do you price them too low?

A: Absolutely not. Most of our listings sell at full price or above. We make it our business to know the market, so we can ensure we get the highest possible price for our sellers. Our homes typically sell faster than the average agent in our area because of the effective marketing we do. We accomplish this by first doing a supply/demand analysis in the immediate area for any home we consider marketing. All agents have access to the same market information. It is the evaluation of what that information means to the marketing of a home that matters. X-rays mean nothing until they are evaluated by a competent doctor. Similarly, knowing what the market is doing in any area affects both the marketing time and value. Factors like area, demand, condition, pricing, accessibility, and agent choice all affect a home's time on market.

Q: What is your marketing plan?

A: The exposure your home gets while listed with us is second to none. Our yard signs alone connect us with buyers in all price ranges and areas. Our print ads and signs both utilize an exclusive 800 number that buyers can call 24 hours a day to receive recorded information on each our properties. Also, all ads and signs reference our website, resulting in additional contact. Here buyers can view our "featured homes" as well as shop the entire MLS. Our presence on Realtor.com insures maximum property exposure to buyers throughout the country. We do mailings in excess of 34,000 a year to past and potential clients. One of the most important links is our marketing to the agent community. We broadcast newly listed properties to an exclusive list of the top 20% of the Realtors doing business in our area.

Q: If we list with you, will my home be on the internet?

A: Absolutely! Our promise to you is to have your property up and running on the MLS (Multiple Listing Service) within 48 hours of you signing the paperwork. Here you will be seen by over 21,000 agents in the North Texas area and their base of buyers. All of our yard signs and print ads as well as our logo prominently feature our website address. We utilize a lead generating Number1Expert website that is working for us 24 hours a day. In addition to our 35 partner sites, there are at least 50 other high traffic sites that are linked to our website. We place all of our listings on Realtor.com and KWLS which is an exclusive listing service provided to all Keller Williams agents internationally. According to the National Association of Realtors "Profile of home Buyers and Sellers", over 70% of home buyers used the internet when starting their home search process.

Q: Why should I hire a team vs. a single agent?

A: Because times have changed. No one agent can be everywhere at the same time. Let's suppose an agent has a relocation buyer in town. For three or four days they have to be with just one buyer, a dream scenario for the agent, but not so for you. They are unavailable to show your home, they are unavailable to get feedback on showings, they are unavailable to negotiate contracts or inspection reports, and so on. Also, most agents are either great at people skills or great at paperwork. Rarely will they excel at both. Unfortunately, today's real estate marketplace demands that the agent possess all of these skills.

Under a team scenario such as ours, we have specialists. We have Buyer Specialists who only show property. We have a full time listings manager whose main job is to keep you informed of activity and feedback on showings. We have a full time contracts manager whose main function is to guide you and advise you from point of contract to closing. Additionally, we have a full time office administrator always available during office hours to answer your calls and questions. Each is an expert at that specific job. Simply, we can and do provide a higher level of service to our clients than most agents can even conceive of providing. Imagine that you're a quarterback of a football team. Would you rather have 1 player on your team or the power of 12 that you have with our team?

Q: Are all Keller Williams agents part of Ferguson Realty Group or the Flexible Listing?

A: No! Keller Williams is the brokerage firm we keep our licensing with. Approximately 150 agents work in our Keller Williams office. To receive the benefits of our experience and program, you need to contact and work with us directly at (940) 484-8187.

Q: Shouldn't I pick an "area specialist" to sell my home?

A: There are agents who focus primarily on one geographic area or neighborhood. But buyers come from all over the area and country, not just from that small neighborhood. So an area specialist really means "listing agent" in the area. Computers, the Internet, and cell phones have changed the real estate business. Now the important points in selecting an agent are experience, track record, and marketing skills.

Q: Can I save more money if I buy and sell through you?

A: Absolutely! If you are selling more than one house or plan to both sell and buy (new or resale), ask for a copy of our Client Rewards Program. We will mail or e-mail it to you immediately!