Starting Up in a Sour Market
The New Tork Times
By MARCELLE S. FISCHLER Published: November 14, 2008
"Corcoran was following in the footsteps of Re/Max Beach Properties in Southamption, which was shuttered in July, after two years in operation.
But here's the counterintuitive part: the Re/Max Beach chief, Michael Daly, didn't cave in; he changed tactics, opening a buyers' agency, True North Realty Associates, in North Haven.
"Nearly 98 percent of real estate agents in New York only represent the seller," even if they are taking the buyer on tour to see properties, he said. "Those buyers are now looking for representation in the transaction."
see the entire article here
| Publication: The Southampton Press
Acting on homebuyers' behalf By Beth Young |
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Most real estate transactions in the United States are conducted with someone representing the buyer in the transaction. On the East End, however, most buyers have gone into transactions without anyone acting on their behalf. That is changing rapidly as the market sours here. Michael Daly, who owned the RE/MAX Beach Properties franchise that closed its doors in Southampton due to the credit crunch this past summer, is hoping to fill the void in buyer's brokerages on the East End by opening his own buyer's agency, True North Associates, out of his North Haven home. "In the last 10 years, listing brokers have had control of the business. All you had to do was list a property, and it would sell," he said. "The market's changed, and appreciation for the buyer's broker has grown exponentially." He's not alone in his belief that the current real estate climate makes it an important time for real estate agents on the East End to become familiar with watching out for a buyer's fiduciary interest in transactions, rather than the seller's interest. There is no extra certification required to become a buyer's broker-a standard real estate license covers buyer's brokers as well-but John Viteritti, who teaches continuing education courses in the subject at New York University and at Long Island University's continuing education program offered on the Stony Brook Southampton campus, said that he's seen "a tremendous increase" in classes on the topic. Mr. Viteritti said that as many as 62 percent of the real estate agents in the country represent buyers, but in New York agents are just starting to represent buyers. "I think it's just a matter of, it's the way it was always done," he said. "Now a lot of New York purchasers come from other states that have buyer agencies." The concept of a buyer's broker is a very simple one. Traditionally on the East End, while real estate agents spend most of their time with potential buyers, they are acting in the seller's interest. Mr. Daly said that such a relationship breeds mistrust, perhaps rightly so. "Part of the reason the public doesn't trust real estate agents is that you would think my job was to help you find the house you wanted at the price you wanted," he said. "In modern-day real estate, the public is starting to understand that it's ‘buyer beware.'" The financial arrangement with a buyer's broker is no different than the one between listing brokers and sub-brokers who are seller's brokers, meaning the commission is still split between the brokers and there is no additional cost to either the seller or the buyer. Mr. Daly said that it is a buyer's broker's responsibility to do due diligence on the market on the behalf of the buyers, including helping to arrange inspections, and researching comparable sales and market prices. As prices begin to sag, the number of houses sold here plummets, and buyers, wondering if this is the bottom of the market, begin seriously looking for properties. Mr. Daly said that another factor right now makes it important for buyers to have someone advocating on their behalf and asking questions about what they are buying. "We've become hyper-focused on the quality of homes," he said. "Buyers are smarter about finishes, granite, hardware, fixtures. People know the difference between Waterworks and Home Depot." Though Mr. Daly, who said he is currently working with seven clients, said that he initially encountered some resistance from traditional real estate agents when he approached them as a buyer's agent, said that brokers here are beginning to see the advantage of buyer's agencies. "Some agents say, ‘Let me talk to my manager,' and the manager over-thinks it. It's not adversarial. It's about teamwork, like any negotiation should happen," he said. "The buyer's agent has with him a motivated buyer who has the objective to make a purchase." Mr. Viteritti said seller's brokers are prohibited from refusing to work with buyer's brokers by New York State law, and many of them are beginning to realize that buyers who are working with their own broker are far more likely to be serious-a big boon at a time when properties aren't moving. "He's already dealt with the tire-kickers," said Mr. Viteritti of the buyer's agent. "Chances are, they're statistically more likely to be real buyers. That vetting had already been done." Mr. Daly did caution that listing agents need to understand that if they share confidential information about a listing with a buyer's broker, it's the buyer's broker's responsibility to share that information with his or her client. "People should be open and should be honest about transactions of this nature," he said, adding that the culture of dishonesty in business transactions that led to the stock market meltdown has led the term "moral hazard" to become one of the buzzwords of 2008. "I'm not saying that people have been dishonest, but locks are put on doors to keep honest people honest," he said. "Buying a house is the largest purchase people make in a lifetime. To do that without representation, that's not being responsible to yourself." |
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I think that 25% referral fees between agents is too high.
Sure, during the hey-day when you took 'em out, showed 'em a few houses or took the listing and waited for it to sell and went to the closing, no one complained. I have always had an issue with a 25% referral fee and have made it my own policy to only ask for 20%, as an incentive to the agent I was referring to. After all, if you have two referrals, one at 25% and one at 20%, what does human nature lead many to do?
Another thing that lead me to believe that 25% is too high, has been all the out of market agents who had put websites together, fishing for "Hamptons" buyers and sellers - JUST so they could capture them and turn them around and refer them to a Hamptons Agent. With an average sales price of $1,500,000, that turns into a referral fee of $11,250 JUST for passing on a name - no thanks...
Now, with business being more challenging and both buyers and sellers requiring more time and effort (and expertise) to put a deal together, I am going to be requesting a 10% referral fee. As an Exclusive Buyers Broker, the clients who have listed with me over the years are going to get assistance in finding the absolute best fitting listing agent for their properties, and I want that agent to be motivated to do a bang-up job for them - 10% is fair.
In addition, I always tell my referral clients that I am getting a fee for referring them - it's part of transparency and full disclosure, folks. There have been a number of times where buyers or sellers (in the days I was a listing agent) were never told by the agent who referred them to me that they would be getting a referral fee. They JUST made it out like they were doing their relative, friend, etc a favor.
Let's be open, honest and generous with each other.
What do you think?
Michael Daly
True North Realty Associates
After 10 years as a traditional broker, I have decided to work exclusively with buyers, here in the Hamptons, the North Fork and on Shelter Island. I will also assist buyers in identifying top notch agents in other markets worldwide.
In todays business environment, it has become clear how important it is to be represented in any major negotiation and to have someone working for you who will give you the facts needed to make the best decision. I have watched the "dissatisfaction-creep" of buyers who know, at least on some level, that they are not being represented by their seller agent.
Well, now is the time for transparency, openness and equal representation for both buyers and sellers in real estate - often the biggest purchase and sale most people will make in their lifetimes.
Please contact us if we can be of service to any of your friends, family or clients. It will be our pleasure to serve them.
See more about Buyers brokerage at the Hamptons Real Estate Blog - www.beachamptons.com
Best regards,
Michael Daly
631 725 0554 - office
631 525 6000 - mobile
michael.daly@mfdaly.com
www.beachamptons.com
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