Visit the Metrolist® booth at REALTOR® World, near the main entrance to the exhibit hall at The Broadmoor in Colorado Springs. discover for yourself why Metrolist is Colorado's MLS of ChoiceSM.
Free Wi-Fi Lounge
Bring your laptop or mobile device and take advantage of comfortable seating while keeping connected with clients, colleagues and business contacts. Free Wi-Fi access will be provided in the Metrolist Technology Lounge, located in the lobby of the International Center.
Education Session
Become the market expert by learning how to extract, utilize and report statistical data from online databases. Megan Aller, Metrolist account manager, will lead "How Is YOUR Market?" at 9:00 am on Tuesday, Oct. 20.
Keep up-to-date with your local marketplace using industry reports and technological tools. Learn how to access listing and property data statistics and download data into popular programs such as Microsoft Excel.
Visit www.REALTORWorldColorado.com for a complete schedule of speakers, registration information and additional details about REALTOR® World, presented by the Colorado Association of Realtors®.
Attention all bloggers...if you're posting endorsements, you need to be aware of new Federal Trade Commission regulations that require disclosure of payments from the subjects that you're reviewing. Non-disclosure may result in penalties up to $11,000 per violation according to the FTC.
"The revised guides specify that while decisions will be reached on a case-by-case basis, the post of a blogger who receives cash or in-kind payment to review a product is considered an endorsement," the FTC said in a release. "Thus, bloggers who make an endorsement must disclose the material connections they share with the seller of the product or service."
Here's an article recently published by the Washington Post - http://www.washingtonpost.com/wp-dyn/content/article/2009/10/05/AR2009100503620.html
Broker IPTV: Today we are talking with Kevin Best, Sales Manager from Metrolist and Kevin welcome to the show.
Kevin Best: Great.
Broker IPTV: Glad to have you here. We are talking about maximizing your listings on the MLS and I suppose you are going to tell me today that no matter what a realtor inputs my listing will come up is that right?
Kevin Best: Yeah that's probably not likely to happen.
Broker IPTV: All right any Realtor how do they maximize those listings?
Kevin Best: Well in the past we have talked about products like REcolorado, ListHub for listings syndication, IDX, but ultimately at the end of the day its all about the listing itself by putting in more complete information you are going to raise the likelihood that your listing will be found by the buyer's agent.
Broker IPTV: Yeah because what goes in the MLS gets spread out everywhere else.
Kevin Best: That's correct.
Broker IPTV: So you got to get it in there correct the first time that's right?
Kevin Best: Yeah.
Broker IPTV: And then you got to get as much in as you can is that it?
Kevin Best: Yeah because you never really know what the buyer is looking for. So the more information you have in your listings, the more likelihood that the person working with the buyer that realtor is going to find your listings.
Broker IPTV: All right give me some important things that absolutely should be in there that maybe a realtor will leave out not take the time to do but makes the difference?
Kevin Best: Two of the biggest things I can think of are locations, where is the family room? Where is the master bedroom? Is that up or is it low or is at main level. We are hearing a lot of times that people are frustrated trying to find that and room dimensions is another one let's face facts the building is built the way its built and if I can have the most accurate information up front I can make up a better decision for my client.
Broker IPTV: I always wondered about room dimensions if we should take the time to put that in but you are saying hey a lot of people when they are looking at a listing really want that information.
Kevin Best: They really do.
Broker IPTV: How about photos, obviously you are going to put in photos but are there some tips on that?
Kevin Best: Yeah that you know we can have ten photos and its interesting to me to see how many listings you will find with five or six photos but then you will look at the listing and it will say its very close to a lake or a park and there is no pictures of those areas and that could really help set that property apart from some of the other listings that the buyers are looking at. So maximize all ten photos and do different photos that really bring out the characteristics of the home and the neighborhood.
Broker IPTV: Okay how about remarks, talk to me about remarks, how important are those?
Kevin Best: Those are really important and that gives you an opportunity to take the description fields that we have and elaborate a little bit more, give us something that really starts to entice the public because the public remarks are out on all of those public websites and as the consumer is looking let him get attached to that home through that information.
Broker IPTV: So the key thing there is that the broker remarks are between brokers, it should only really be something that you want another broker to see, is that right?
Kevin Best: That's right it's just something that's going to help other broker prepare their client when they go to see those homes.
Broker IPTV: But since the public remarks get pushed out over the Internet that's information that you want to relate to the public, so that should be really some rich content.
Kevin Best: It really should again taking something about the home, professionally landscaped tell me about it, there is a pond in the backyard or there is rose bushes or something, something that really is going to entice the public to come look at that home.
Broker IPTV: Kevin I bet that you offer a class on how to enter this information not only correctly but how to do it really well?
Kevin Best: We do we have an Input and Maintenance Class that shows you how to put your listing into PrimeAccess and just like all of our other classes, at our training facility its free, its hands on and you get 3 CE credits.
Broker IPTV: All right if I can't make your class though I can call Support and somebody can help me on the spot right?
Kevin Best: You bet, 364 days of the year, 12 hours a day that's what they are there for.
Broker IPTV: What day aren't you open?
Kevin Best: Christmas day.
Broker IPTV: Thanks I appreciate it.
Kevin Best: Thanks.
Broker IPTV: Today we are talking with Terrell Williams, Managing Broker of Western Home and Land and a Metrolist board member, Terrell welcome to the show.
Terrell Williams: Hi Dan.
Broker IPTV: Well we have been talking about PrimeAccess and the news that Metrolist made that PrimeAccess is going to be their #1 platform, MYmls and the legacy system will be retired.
Terrell Williams: That's right.
Broker IPTV: So some people are nervous about they want to get some information out?
Terrell Williams: Sure.
Broker IPTV: All right tell people what's great about PrimeAccess?
Terrell Williams: Well to me the single greatest aspect of PrimeAccess that is far and away better than what we had previously is Power Search. Power search has enormous capability, enormous functionality, especially with the addition of the map search tool within it as one aspect of the search tool, but to me it speeds things up, it allows us to save the searches in a way that that make sense, the searches that we do the most often. We can modify and customize them and especially using the map tools search according to a geographic constraint a polygon radius instead of being constrained by the old areas that sometimes may just lose something across the border or whatever.
Broker IPTV: And that's my favorite tool on the whole thing and the reason being is that there are lot of times where I will type in the subdivision incorrectly.
Terrell Williams: Yes.
Broker IPTV:There will be brokers that put the home in two subdivisions.
Terrell Williams: Right.
Broker IPTV: And what if they lose this subdivision ahead of this one and then you don't get the results? So I just stopped using subdivision, I go right to the map feature, type in the address, they show me everything within half mile or a mile of this address and it works great for me.
Terrell Williams: Absolutely great example. I live in Wheat Ridge and do a lot of business in Wheat Ridge and the same thing happens there in little bit different way because we have three zip codes in Wheat Ridge too which are associated with Denver and so if we just put in Wheat Ridge, those properties on the Eastern edge are found and so I can create a polygon that describes Wheat Ridge and exactly the way you described it.
Broker IPTV: Now people are using data in a variety of ways these days and they want raw data that they can use for something else in a different application for this.
Terrell Williams: Sure.
Broker IPTV: And the thing that I like about PrimeAccess is you can Export that data.
Terrell Williams: Sure.
Broker IPTV: And use it for other uses correct?
Terrell Williams: Right you can download it in a couple of different formats whichever is convenient to you as a spreadsheet or text or whatever you want to do. So you do your basic search and you could be searching for all of the properties you know that are sold in the last few months in a given area same kind of search capability you had previously, but then as instead of sending it out as a report format to a customer just download it as into whatever format you like as a spreadsheet or whatever and then take it into excel or whatever your tools are at database and do those manipulations there.
Broker IPTV: Tell me about the statistics tool as well.
Terrell Williams: Well the Statistics is a powerful capability as well so that as you finished a search you can find out what the... what the averages were, what the commonalities were, how many they were according to all the different statistical parameters and, and that can sometimes help you decide well this was, the search was waited too heavily at the high end, at the low end and so there is a lot of new functionality and capability there as well.
Broker IPTV: Oh I like them all, I use them all thank you so much for that information I appreciate you being here.
Terrell Williams: You bet happy to here, thanks.
Discover for yourself
Discover for yourself what the most advanced MLS system in Colorado has to offer and how its many powerful tools can help you run a successful business.
Adam King, Broker/Owner of Metro Brokers Kings Kastles had this to say about his recent transition to the newest MLS system in Colorado,
"It took me a long while to get used to PrimeAccess® but I kept plugging away at it. Now it is pretty easy and fairly quick... It now saves me time."
There are many superior tools that have received many compliments from members, like you. We'd like to share a few that are popular today.
The Power of PrimeAccess
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