Some of the top stagers in the metro Denver area are sharing their secrets with you. Check out these videos to learn how to differentiate your listings from similar properties.
Don't Overlook the Closets
Holly Lange, Abundantly Clear
www.abundantlycleardesign.com
www.facebook.com/abundantlyclear
The Rule of Odd Numbers
Michelle Wykes, Staging with Style
www.stagingwithstyleco.com
Accessorize to Tell a Story
Macky Bennett, Re-Arrangements & More, Interior Transformations
www.rearrangementsandmore.com
Depersonalize the Home
Sandi Bass, Staging with Style
www.stagingwithstyleco.com
3 Cs - Clean, Clutter-free, Color
Sandi Bass, Staging with Style
www.stagingwithstyleco.com
Get Inspiration from the Pros
Macky Bennett, Re-Arrangements & More, Interior Transformations
www.rearrangementsandmore.com
A dull listing could prevent a sale. Here are some tips from other real estate professionals about how to make your listings shine.
Give Good Directions
Using Remarks
Enter Room Dimensions
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John Skrabec, Broker Owner of Live Urban Real Estate in Denver, discusses four critical strategies for building an online presence for your real estate business.
BrokerIPTV: Today we are talking with John Skrabec, broker-owner of Live Urban Real Estate in Denver, Colorado. How are you?
John Skrabec: Good Dan, how are you?
BrokerIPTV: Good thanks. Today we are going to talk a little bit about things you need to do or how to succeed in Denver real estate and Im sure everybody says, "Well, what's that one thing?" I don't know if there is, I mean, ever one thing.
John Skrabec: Yeah, I don't think there is either.
BrokerIPTV: But what would be your top?
John Skrabec: For me, be different. I just think that there is, there are so many brokers in the Denver Metro market, most of them blend in with one another, frankly and I think that if you can be different and start crafting an image and a brand around a unique selling proposition, a unique personality, that's where you have to start.
BrokerIPTV: Like, go to all your showings on horseback and...
John Skrabec: Well if you want to take it that far, I suppose, but I think its more about telling a story, crafting a personality, an image that you can then translate into all your marketing efforts, whether thats online, whether its a print collateral, advertising, newspaper advertising, we even do some radio, all those kind of things, and you start kind of crafting that image. I think the biggest mistake brokers make is that they see brokers doing certain things and they copy and mimic that its the worst thing you could do, because you just get lost in the crowd.
BrokerIPTV: You know, I talk about that all the time, I say be true to yourself, don't try to put yourself in a box and do something that does not come naturally to you, for instance, me I'm an online guy, I spend all my time online, that's where I build my business, that's what I do. I am never going to be a door-knocker type of guy, but that doesn't mean that's not going to work for someone else.
John Skrabec: Absolutely. No, what works for you, be true to yourself and I think that's a great way to put it.
BrokerIPTV: Sphere of influence, I mean obviously this term has been around since the dawn of real estate.
John Skrabec: Sure.
BrokerIPTV: Who do you know? Who is in your group? Who is in your circle? How do you market to them best?
John Skrabec: Well I think it depends on who it is and how you are going to talk to them. Everybody has probably a market that social media is going to work for them. So you have your Facebook and your Twitter followers, and you're talking to them and engaging them on that level, maybe blogging, an e-mail or newsletters to a certain extent. But then you have kind of the non-techie people that maybe a printed newsletter works better, one-on-one, phone calls, meeting people one-on-one, having coffee, connecting with your sphere that way, I don't think you could put all your eggs in one basket in that sense, and it kind of comes down to integrated marketing, using a multitude of marketing tactics in many different ways to connect to different parts of your audience.
BrokerIPTV: Alright, lets say you've got your brand, lets say you've got your sphere of influence, how do you go about crafting that message?
John Skrabec: Well, I think really understanding who your target market is, and then starting to mimic their style and the kind of the words they use and the phrases they use, and understanding that, I think that's really being, being able to be changeable and nimble to be flexible and being a good listener frankly, to hear what they are saying, whats important to them and then starting to mimic that stuff back. And that's possible to do certainly one-on-one, you could also do it online using technology and you know quickly changing information on your website that's more relevant to your target market, because you're starting to understand what their needs are.
BrokerIPTV: John, thanks, great information, I appreciate you being here.
John Skrabec: Thanks a lot Dan.
If you've never seen a QR Code, you're about to see them everywhere. A QR code is a matrix barcode that can be deciphered by most smartphones using the phone's camera and a QR decoder app.
QR codes, which are used to direct a smartphone to a specified URL, are gaining popularity as a marketing tool, especially in the real estate industry. For example, this QR code goes to the Metrolist Facebook page.
QR codes can be placed anywhere, and brokers are finding many creative ways to use QR codes, such as on yard signs, listing brochures, business cards, promotional items, etc. Pam Franz of PJ Promotions tells us that, "QR codes were the big thing at our promotional products tradeshow this year. They are really gaining momentum and are showing up in more and more places."
Effective QR Codes
To ensure that your QR codes are effective, it's important to link to valuable content that is formatted for viewing on a mobile device or smartphone. Don't send your QR decoders to a non-mobile-friendly site that provides little or no value. Some things that you might consider linking to are listing pages that are formatted for mobile viewing, YouTube (usually very smartphone friendly) video tours of your listings, or a mobile "tool kit" with contact information and a property search.
ActiveRain Corp. is not responsible for the accuracy of the site's content (which is written by members of the ActiveRain Real Estate Network) and does not endorse the views of the real estate agents, mortgage brokers, and others listed here.
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