Michael Volkin

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One Click Marketing

My job as Strategic Social Networking Specialist for Area Pro Realty requires me to keep up on the latest technologies and advances in social media. The fun part is sharing it with you.

Here is a great tool that WordPress.com has added to an already great site:

Now you can repost your blog on Twitter with one click right through WordPress! If you are a Realty Franchise owner and follow my blog, you know that you can use blogging sites like WordPress or Blogger.com to post listings and share them with a very large audience. Now, with one click, you can repost a listing to one of the most used websites in the world.

Another great site is Ping.fm. I teach our Real Estate Brokerage Franchise owners to use this site to simultaneously grab audiences on Blogger.com, Twitter, MySpace, and several other of the most popular social networking platforms with minimal effort. Writing one blog and posting it on four or five sites with one click is a great time saver.

For busy Real Estate Franchise owners trying to market their brokerage as well as juggle agents, recruiting, training, and everything else that falls into your lap, a quick click to help you sell a house is worth the time setting it up. These are just a couple of the innovative and time saving things that we do at Area Pro to minimize the giant list of tasks that a franchise owner deals with on a daily basis.

Area Pro Realty is at the tip of the spear when it comes to strategic social networking for real estate professionals. Watch this short video, contact us to discuss our real estate franchises for sale, and how we can untangle the web of social networking to make it work for you!

Leave a comment below! How do you make marketing more efficient for your brokerage in terms of social networking?

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How To Launch Your Listings Through Twitter

If you have read my previous posts, you know that retweeting is a way to share informative links, photos, listings, blogs, or any other content that you think other followers may benefit from. In the real estate industry, however, you want to be known for creating great content as well as sharing it with other real estate professional and clients.

Here are some detailed tips on how to properly construct a tweet that will be shared rather than skimmed over, and keep your listings sailing through cyberspace:

1. Always include a link. Using shortening websites like bit.ly or ow.ly to make room for an assertion like:

“Upper East Side Home-Once in a Lifetime XXX.bit.ly”

2. Don’t waste space. You have 140 characters to create a beautiful description of your real estate listing, but that’s what your link is for. It will only take nanoseconds for someone to consider whether or not they are going to click your link let alone pass it on. Short tweets leave room for other people to insert their comments. Doing so will only lend more intrigue and credibility to your original posting. Here’s an example:

“RT@AreaProRealty AMAZING Property! Upper East Side Home-Once in a Lifetime XXXbit.ly”

3. When you are retweeting, make an addition, don’t just forward. Say something original, even if it means making some adjustments in grammar or punctuation to the original tweet in order to insert your thoughts. Remember, you’re trying to attract attention to your brokerage by sharing other people’s content, so include your mark as well.

4. Never have your brokerage’s information more than one click away. The reason you are on Twitter, after all, is to promote your brokerage and grow your business.

With social media marketing progressing at the speed of light, you either have to hitchhike to keep up, or have your own vehicle to set the pace. Area Pro Realty has a set the land speed record in strategic social networking for real estate. And we’re about to go airborne.

As the Strategic Social Networking Specialist for Area Pro Realty, I help our Real Estate Franchise owners learn, implement, and perfect marketing a Realty Franchise via social networks. If you are operating a brokerage, and want more support, expert advice, better technology, and more business, contact us today about a opening a Real Estate Brokerage Franchise with the most technologically advanced real estate company in the world, Area Pro Realty.

Do you have any great tips on Twitter for real estate professionals? If so, we would love to hear from you.

We have Real Estate Franchises for Sale. Click here for a Short Video.

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How To Attract Homebuyers on Social Networking Websites

Helping to build a brand for the individual Realty Franchise owner at Area Pro is one of my favorite aspects of my job (Strategic Social Networking Specialist for Area Pro Realty). As a part of helping brokers, I teach them how to attract homebuyers via Facebook, Twitter and other social networking websites. Here are some strategies and a couple of tools that I use to help our franchise owners attract more business online:

Add a survey to your website or blog.

This tool keeps potential homebuyers thinking, engaged, and actively doing something on your site rather than just browsing through your listings. WuFoo has a great free tool that is as easy as posting a quick snippet of code onto your blog or website to build and manage an online survey.

Add a poll to your Twitter page.

This is a perfect call to action for your Twitter followers that you would like to convert into leads. Tweeting for real estate can be a great way to reach a wide local audience, and again, asking your followers do something makes you stand out from the pack. Twtpoll offers a way to expand your audience even further by allowing users to instantly retweet. (See my blog titled “how to make your listings go viral” to learn more about retweeting.)

Post a YouTube video That Invokes Comments

Did you know YouTube ranks your video on over 200+ factors? That’s right, when you post your video, YouTube takes into account the quality of the video, the comments received, the user rankings, and much more to rank your video. Posting a great video with lots of feedback can turn your video into a national success. Check out this popular real estate video. Posting videos on YouTube is a great way to capture the emotion of a subject that is important to you, or give tips on an area of real estate that you specialize in. Your target market can easily communicate with you on subjects that spark their interest and curiosity using either text or video responses. One last tip is to always remember to ask a question if you want a response.

As the Strategic Social Networking Specialist for Area Pro Realty, I provide our team of Real Estate Brokerage Franchise owners with the latest tools, technology, and ideas for making their business a success. We have Real Estate Franchises for Sale, and I'm happy to provide you with any information on how easy it can be to own the most innovative, supportive, and successful Real Estate Franchise in the world.

Get Your Brokerage More Attention on Facebook

Have you ever thought that you would like a consolidated, professional looking, and easy to manage platform to get information out to your agents and clients other than a weekly e-newsletter? All of us have.

As the Strategic Social Networking Specialist for Area Pro Realty, I'm always on the hunt to make our Realty Franchise owner's lives easier. Having an online forum for news, updates, and other brokerage information is important for your agents and clients. Facebook Fan Pages are perfectly suited for this need, and you can create a cutting edge newsroom for your business. They're easy to use, free, have a high level of visibility, and can be assembled in just a few minutes. Here's how to do it:

• If you are logged into Facebook, scroll to the bottom of your screen.
• In the footer links, click the link called advertising.
• Click "+ Create Facebook Page".
• Fill out the forms and be descriptive.
• Proceed as prompted
• Next steps will be adding different applications to make the page more interesting and fun to use.
• To activate your page, you will need to "Publish" it. There will be a link to prompt you to do this.
• In the future, to manage it, a link called "Ads and Pages" will always be on the left.

Note: you will want to become the first fan of you page, it's not done automatically.

You can set your newsroom to be on autopilot by using some of these applications:

Facebook Notes - This is a default application on your Fan Page. To access it, click on the Notes tab at the top. Using the subscribe option, you can enter your brokerage's RSS feed. Now new note posts will show up automatically on your page.

Networked Blogs - This app will let you import your brokerage blog feed, as well as display links to other blogs, like this one, for instance.

Simplaris Blogcast - This is a way to import multiple blogs, so you can stream this blog in addition to your brokerage's.

Selective Twitter Status - You can either stream your entire Twitter feed, or use this, and your Fan Page will only post tweets with #fb at the end. This way you can select which posts go to your agents and which go to clients.

Involver for Pages - this is a host of applications that allows you to stream in your Twitter feed, RSS feeds, YouTube channel, and other features that will automate your brokerage's fan page.

As the Strategic Social Networking Specialist for Area Pro Realty, I provide our team of Real Estate Brokerage Franchise owners with the latest tools, technology, and ideas for making their business a success. We have Real Estate Franchises for Sale, and I'm happy to provide you with any information on how easy it can be to own the most innovative, supportive, and successful Real Estate Franchise in the world.

http://areaprorealty.com/franchise

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