Elayna Fernandez - Marketing Expert - Naples FL

“I have two words: FREE E-book! (is that three words?) okay then : FREE Report. “

Shortly after my comment, I received a contact from another friend in ActiveRain asking me how I “get my E-books”. I informed her that I design my own and decided that I should share more information on this subject.

First off, some are wondering WHAT IS AN E-BOOK? An E-book is a Web-based publication (green publishing, if you will), which can be put together with NO INVESTMENT – yes, you heard me right – and little time and effort, and easily displayed on your reader’s screen with Adobe Acrobat, which is FREE public software, as well.

The second question you’ll probably want me to answer is WHY WOULD I PUBLISH an E-BOOK? I’M NOT – AND DO NOT WISH TO BE- a WRITER or an AUTHOR!!! Good point. You can benefit from digital publishing in many ways.

Like blogging, e-publishing helps you position yourself as the expert on a subject, an industry, a tool, a profession, or whatever it is you want to be the guru at.

E-books could be modeled in the fashion of eGuides, “How to” Manuals, Tips, Do’s and Don’ts and FREE advice. Talk about providing value to your readership! (AKA future clients).

There’s a proverb you’ll hear a lot in the Dominican Republic that reads “Crea fama y acuestate a dormir”. According to WikiQuote, it means something like “create something that brings you fame and live off the royalties”. Creating an e-book that provides TIMELESS value and information will be time well spent because it will create a favorable perception towards your brand. (You still need to get your work done, though, don’t take the sleeping deal literal LOL).

In summary:

• Providing value
• Being the thought leader
• Building a list

WHAT MAKES A GOOD E-BOOK?

1. A catchy and intriguing title that promises to deliver what your ideal prospect wants to know about or wants more of.
2. Content that increases knowledge, educates, solves a problem, saves money, makes life easier.
3. Compelling writing style that is compliant with the rules that govern effective web copy.
4. Fun layout, powerful images: very visually attractive!
5. Fabulous branding to communicate your corporate personality, your credentials and contact information.

IS IT HARD TO CREATE? Absolutely not. If you can blog, you can publish an e-book in 5 steps:

1. Write your book title and chapter titles.
2. Using Microsoft Word, type in information under each title. (e-books range anywhere from 5 to 50+ pages).
3. Research back up information (quotes, statistics, definitions) and add them to the relevant spot in your copy.
4. Take photos or buy stock photography, create custom graphs, maps or screen shots. Add them where it makes sense.
5. Convert the document to PDF using a FREE PDF editor, such as Primo PDF.

For a more sophisticated look, you can get you can hire a professional e-book editor and designer. The next step is to hire a web designer to create a landing page or create a request form on your existing website.

That’s it! Easy and Free! It’s brilliant! Let me know your thoughts on e-books. If you’ve already e-published, what did you write?

Thank you for taking the time to reading my post. Have a powerful day!

For more information connect with me:

My Website| Positive Mommies Network | E-mail | Facebook | Twitter: @NaplesMarketing @PositiveMommies

This article is intended to educate and it constitutes the sole intellectual property of Elayna Fernandez and Designed 2 Impress. Any full or partial reproduction or duplication without the author’s express written consent is strictly prohibited and will be considered copyright infringement.

The power of video is massive. YouTube visitors are viewing 13 Billion Videos a month. Unreal, right?

So many of us “web marketers” are increasingly uploading video content onto our YouTube channels to engage with our target audience: approximately 58 percent or a message is conveyed by body language; 37 percent is conveyed by tone of voice; and a mere 5 percent is conveyed by the words used!

We then monitor how many views we are getting on our videos…which leads us to wonder:

1. Who are my viewers?
2. How did these viewers find my video?
3. Where did these viewers come from?

There’s no more wondering with INSIGHT, one of YouTube’s comprehensive free tools to craft your online marketing campaign.

The YouTube INSIGHT tool provides detailed analytics about who watches your videos, the regions where they are coming from, and other important information that will help you improve your audience’s experience and tailor it to their needs and wants.

Here’s how you access this fabulous tool: “Account” > “My Videos” > “Insight”.

The amazing YouTube INSIGHT reports include:

The Views Graph and Views Map, which capture the viewing trend and distribution views of a video in a specific geographic market over a certain period of time.

The Popularity Graph and Map answer the question “how popular has this video been over time?” using a popularity index compares your video to overall videos in that geographic market or within the countries of a region.

Insight Hot Spots allow you to figure out which scenes in your videos are the ‘hottest’: which parts are viewers watching and skipping? So awesome!

My favorite <3: The Discovery tab, tells you exactly how your viewers “discovered” your video: Was it searching on YouTube or Google? Were they browsing under “related videos,” receiving a link to the video from an email or website, or watching it in an embedded player off of YouTube? Can I hear you say “wow”?

Another thing you’ll love about YouTube INSIGHT: You can export your Insight data into CSV files by simply clicking Download reports for this video: csv. Oh yeah!

So what are you waiting for? Go check INSIGHT out (LOL). Please note that it takes about a day to start to see traffic data for new videos uploaded.

By using the magnificent YouTube INSIGHT tool you can increase your video popularity and create more powerful content to get optimum results. Tell me how you like it!

Thank you for taking the time to reading my post. Have a powerful day! For more information connect with me:

My Website| Positive Mommies Network | E-mail | Facebook | Twitter: @NaplesMarketing @PositiveMommies

This article is intended to educate and it constitutes the sole intellectual property of Elayna Fernandez and Designed 2 Impress. Any full or partial reproduction or duplication without the author’s express written consent is strictly prohibited and will be considered copyright infringement.

Have you heard of OpenOffice.org 3 ?

OpenOffice.org 3 is an alternative for Microsoft Office. This open-source office software suite is ideal for word processing, spreadsheets, presentations, graphics, databases and more.

OpenOffice.org 3 does everything Microsoft Office does, it's available in numerous languages and works on all common computers. And yes, it is free to download, free to install, free to use...no licenses, no expiration date! Use it in as many computers as you'd like and share it with your family, friends and anyone you like, for commercial, personal or educational purposes. The installation even includes awesome features like the ability to create .PDF files.

Another thing you'll love is that OpenOffice.org 3 is easy to learn whether you are a beginner or have used other office software.

The OpenOffice.org 3 suite encompasses:

Base

Base: enables you to manipulate database data seamlessly. Create and modify tables, forms, queries, and reports.

Impress

Impress: magnificent tool for creating effective multimedia presentations. Your presentations will stand out with 2D and 3D clip art, fontworks, special effects, animation, and high-impact drawing tools.You can share your work in many ways: not only pdf, but also html and Flash.

Calc

Calc: intuitive and easy to learn spreadsheets with comprehensive range of powerful range of advanced spreadsheet functions, Styles and Formatting, and a Scenario Manager for "what ifs"

Writer

Writer: modern, fully equipped word processor with powerful features. Writer is simple enough for a quick memo, powerful and stable enough to create complete books with lots of graphics, headings etc.

Draw

Draw: Draw gives you the tools to communicate with graphics and diagrams. Manipulate objects, rotate in two or three dimensions; use sophisticated rendering to create photorealistic images.

Hope you find OpenOffice.org 3 to be a great tool to boost your productivity. Let me know what you think after you've used it.

Thank you for taking the time to reading my post. Have a powerful day!

This article is intended to educate and it constitutes the sole intellectual property of Elayna Fernandez and Designed 2 Impress. Any full or partial reproduction or duplication without the author’s express written consent is strictly prohibited and will be considered copyright infringement.

About the Author:

Elayna Fernandez is a proud mother, founder of the Positive Mommies Network, personal development marketer, blogging/social media/web design instructor, and marketing/branding professional in the Naples FL, Estero FL, Bonita Springs FL and Marco Island, FL area. Her company, Designed 2 Impress, is dedicated to assisting individuals and small businesses in Naples FL, Estero FL, Bonita Springs FL and Marco Island, FL in creating successful and consistent brand and achieve their marketing goals.

For more information connect with me:

My Website| Positive Mommies Network | E-mail | Facebook | Twitter: @NaplesMarketing @PositiveMommies

In the process of registering your domain you’ll generally be given quite a few “extension” options to choose from. The extension determines whether your domain ends in .com, .net, .org, etc.

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For more information connect with me:

My Website| Positive Mommies Network | E-mail | Facebook | Twitter: @NaplesMarketing @PositiveMommies