Jeanean Gendron ~ Redding & Shasta County Specialist

My husband and I are technologists. We were conceived of the world of technology in our days at Apple Computer, Inc. We were ever changed by our experience of working at Apple and have carried away those Values and a innovative perspective in how we see the world.

The Apple perspective was back then and continues to be to this day, customer centric. As software developers for over 20 years in our own software company and now in our Real Estate Business, we use technology to help our clients.

We also love art and have integrated a love of art and photography into our real estate business with the services we offer our clients. I love to continually strive to improve how I do business and to embrace leading edge technology to provide the best services in the Industry. High Dynamic Range photography will become standard as we move forward and video is and will remain king both for the Consumer and SEO.

With the Social Networking scene explosion, we have seen new opportunity to market pervasively and to target niche markets for the Consumer. Identifying buyers that will be interested in our listings offers the future of selling real estate from the listing perspective. With a combination of IDX solutions that help our clients find and learn about the market value and with Localism providing rich, dynamic and diverse hyper-local information, we have taken a huge step in helping the Consumer to move forward in their education of real estate markets and the trending market conditions.

By offering local market reports and supporting specific communities within our local markets, we provide useful information and data that helps our Consumer know more and make informed choices. This information helps our client know where they want to live or understand how their community is changing and generally be smarter. Helping the Consumer on a dynamic level of information management leads us forward in our quest to provide the best real estate services in our Industry.

I am Jeanean Gendron, your Redding and Shasta County Specialist. You can reach me at 530 276-7417. I answer my phone.

Here are the city of Redding and Shasta County demographics and links to the many things available to the people who live The Shasta Lifestyle here in Redding and Shasta County. Enjoy! Shasta County, Land area is 3,785.2 square miles, Density 47.4 people per square mile, versus California Density at 217.2 people per square mile. Population (2006 estimate): 179,951. House Hold Income: Median $37,696, Persons below poverty is 13.4% and Home ownership rate is 66.1%. Education: High School graduates: 83.3% of adults 25 and up. Bachelor’s degree is 16.6% of adults 25+ Redding, population is 90,033 (in 2000), incorporated in 1887. Average temperature in January is 55 and average July temperature is 98.

Information Links for Recreation and County and City Resources: Shasta County: A Guide to Shasta County ~ Shasta County Parks, Trails and Open Space Plan Shasta County Guide to Recreation ~ California State Parks - Shasta Cascade ~ City of Redding Information Center ~ Turtle Bay Museum ~ Redding Convention Center ~ Cascade Theatre Schreder Planetarium ~ Turtle Bay Exploration Park ~ Shasta State Historica Park ~ Sacramento River Trail/Caldwell Park ~ Sacramento River Trail Map Redding Community Services ~ Shasta County Library ~ Shasta Historical Society

Visit my main real estate website that provides you with the ability to Search the MLS and to set up an account so that you can save searches and select favorite properties. I also have many saved searches for you to take advantage of. There are saved City Searches and Community Searches. We also save Foreclosure Listings and Short Sale Listings.

Visit and learn more about The Shasta Lifestyle and the experience of living here in Shasta County.

Here are my blog sites:

Redding Properties and Land

New Homes Shasta County

Redding Elegant Homes

The Redding Golf Lifestyle

Owning Your First Home

Short Sale Help for Sellers

Jeanean Gendron ~ I love Redding and Shasta County, California

530 276-7417

Redding CA Realtors - Real Estate and Life - Where's the Line - Do you have a life other than being a Realtor? There are times when I've had to question whether my work takes over my life or if I have a life other than real estate.

I'd like to do some fly fishing on "The Hat Creek" and "The Sacramento River" here in Redding and Shasta County California. I would like to bake pies for my neighbors who are such good neighbors and friends. I'd like to take a three day weekend and go camping at Lewiston Reservoir. I would like to get my car washed each week. I have taxes to do and so on and so on.

I am fortuate to work with people I like. All my clients and I have connected on some level and enjoy working together. Some times our time together is short and sometimes it is a lifelong friendship.

It comes down to always doing my best for the client. Some times it means taking my client to the hospital after they just moved here and some times it means fighting the bank to get that short sale approval for a Buyer who is a disabled veteran. Putting my client in that perfect home and seeing that smile on their face is my life. Getting a hug and knowing that I helped in a significant way is my life.

Redding CA Realtors - Real Estate and Life - Where's the Line - Well getting some fly fishing and getting my taxes done are needful things indeed.....but overall I would say I have a good life and many clients that are my lifelong friends!

Things are changing on the short sale side of things and you should know about these changes.

Everything we knew about short sales is about to change. Good or bad, it is hard to tell. The government changed things with the "Making Home Affordable" (MHA) program. This program is now being managed by the Treasury and Fannie Mae. It covers more than 85% of mortgage loans, which include loans owned or guaranteed by Fannie Mae or Freddie Mac. It also includes FHA loans and loans managed about about 50 major servicers.

It seems to be an attempt by the government to tidy up the short sale process. Having very little faith in the government at this point, however I have my doubts.

• One of the points being made is that there are all those Loss Mitigators out there that need to be trained before it can be implemented.
• Word is that Freddie Mac has been called into service to "audit servicers" files and fine servicers who are not using the new MHA process. WOW some regulation coming from the government. Interesting, however my guess is that for those few banks that are helping the Consumer, it will be a way to stop short sales.
• In the new plan, the Loss Mitagator is the initial point of contact for the Consumer in their search for options in keeping their home. If after all options are explored, then and only then will a short sale be considered.
• The Loss Mitigator will use a net present value formula to determine if the lender/investor will net more from a short sale than from a foreclosure. They say the decision is strictly a financial one. If a short sale is selected for the seller, the seller will continue to list with the listing agent, however the listing price and listing term will be determined by the Loss Mitigator. The servicer/lender must still approve the short sale.
• The servicer/lender can no longer negotiate down the short sale commissions.

This is all very interesting indeed. I wonder where the Loss Mitigator will come to understand local markets, trending marketing conditions and present market value for the property.

Additionally, how will they judge Realtors and Real Estate Agents and their ability to market the property.

All interesting questions. It seems to me that the government has just figured out a way to control more of the real estate market with a plan that let's them determination that more homes should go to foreclosure. Is the real agenda to take away all the homes from all Consumers.

One has to wonder.

Redding Realtors and Real Estate Agents.....SAVE THE DAY--NOVEMBER 17th......We have a great opportunity to attend REBarCamp! It is normally only held in the big markets (SF, LA, Seattle, Boston, NY).

I believe you will be interested in this event offered by Jim Cronin in a Virtual format....which is really great in that it let's us have all the benefits of a REBarCamp without leaving our area. Real Estate BarCamp is an opportunity to explore the newest trends in real estate and what will come next.

It is a "think tank" opportunity to share and envision the future. Hosted all day by The Tomato's own Jim Cronin, we have the opportunity to form small groups for the venue offered by Jim in Virtual Sessions addressing the following:

• 1. Social Media Risk Management
• 2. Flickr for Real Estate
• 3. Developing Your Brand
• 4. Online Advertising Secrets
• 5. Facebook for Real Estate
• 6. WordPress Training
• 7. Daily Goal Tracking
• 8. Starting a Real Estate Blog

Here are two links to learn about the Event and to Register.

Home page for the Event:

Registration for the Event:

And here is a wonderful link to ARDELLE DellaLoggia's (Premier Blogger in the Seattle area) post about what "REBarCamp" is and how it evolved.

After Event MeetUp--After the all day event hosted by Jim Cronin, I am inviting all of Redding to get together to talk Real Estate and the Future we will create.

• Date: Tuesday, November 17, 2009 Time: 4:30pm - 6:30pm
• Location: Yaks, 3274 Bechelli, Redding, CA 530 223-9999
• See you there. Please RSVP so that I have enough goodies!

I can't promise but we are inviting Brad Andersohn from ActiveRain to join us. He's like so busy that it is a lot to ask, however it sure would be a wonderful opportunity to hear where ActiveRain is headed and what's new on the ActiveRain Suite of Products. He is such an inspiration on all levels. He and his wife are very talented performers as well! Keep your fingers crossed....I can see it all happening!

Let's Do This....It will be so good! Let's create the future!

Redding CA - Agents Who Use The Web - Marketing Your Home-–The Real Estate Industry having been through 2 years of turmoil and decline is now “The New Frontier”. How your Realtor helped you in the past is not how your Realtor will help you in the future. The following points are how you should select the Realtor you work with.

1. Market Reports and Local Information–More and more the consumer is using the Internet to look for real estate and to learn about market value and the lifestyle they are looking for. Those Realtors that are investing in providing the consumer with local information, demographics, news, market reports and the latest trending real estate news on the local and national level will be the Realtor you will want to work with.
2. Transparency and Blogging–Blogging has done a wonderful thing for real estate. It has brought about the opportunity for Realtors to share information, knowledge, experience and insights about themselves and how they do business. The result of blogging is that the consumer has a better glimpse of the Realtor and the business model and ethics they embrace. The transparancy of Blogging let’s the consumer get to know the Realtor prior to ever picking up the phone. With prolific blogging the consumer can with no doubt understand the Realtor and who they are whether it is that they flyfish or like art. They will also have a know about the market knowledge and experience that the Realtor has.
3. Internet Delivery Systems that Market The Web–Realtors that are building the delivery systems for Buyers and Sellers to research and learn about current market value and the trending real estate industry as a whole will be providing the consumer with what they want. Realtors that have their finger on the pulse of the market, communicate effectively and deliver to the consumer this information will be the Realtors that stay in the business, adapt and embrace the changing and dynamic trend of the market.

Redding CA - Agents Who Use The Web - Marketing Your Home-–Be sure to look at a prospective Realtor and their web marketing system that targets your prospective Buyer. If they cannot tell you how to do this then you have the wrong Realtor! They should have a comprehensive website system and multiple blogs for niche markets targeting buyer segments.

I am Jeanean Gendron, your Redding and Shasta County Specialist. You can reach me at 530 276-7417. I answer my phone.

Here are the city of Redding and Shasta County demographics and links to the many things available to the people who live The Shasta Lifestyle here in Redding and Shasta County. Enjoy! Shasta County, Land area is 3,785.2 square miles, Density 47.4 people per square mile, versus California Density at 217.2 people per square mile. Population (2006 estimate): 179,951. House Hold Income: Median $37,696, Persons below poverty is 13.4% and Home ownership rate is 66.1%. Education: High School graduates: 83.3% of adults 25 and up. Bachelor’s degree is 16.6% of adults 25+ Redding, population is 90,033 (in 2000), incorporated in 1887. Average temperature in January is 55 and average July temperature is 98.

Information Links for Recreation and County and City Resources: Shasta County: A Guide to Shasta County ~ Shasta County Parks, Trails and Open Space Plan Shasta County Guide to Recreation ~ California State Parks - Shasta Cascade ~ City of Redding Information Center ~ Turtle Bay Museum ~ Redding Convention Center ~ Cascade Theatre Schreder Planetarium ~ Turtle Bay Exploration Park ~ Shasta State Historica Park ~ Sacramento River Trail/Caldwell Park ~ Sacramento River Trail Map Redding Community Services ~ Shasta County Library ~ Shasta Historical Society

Visit my main real estate website that provides you with the ability to Search the MLS and to set up an account so that you can save searches and select favorite properties. I also have many saved searches for you to take advantage of. There are saved City Searches and Community Searches. We also save Foreclosure Listings and Short Sale Listings.

Visit and learn more about The Shasta Lifestyle and the experience of living here in Shasta County.

Here are my blog sites:

Redding Properties and Land

New Homes Shasta County

Redding Elegant Homes

The Redding Golf Lifestyle

Owning Your First Home

Short Sale Help for Sellers

Jeanean Gendron ~ I love Redding and Shasta County, California

530 276-7417