Today, as part of their regulatory overhaul strategy, the Obama administration unveiled a plan to require that stock brokers practice their trade under a higher fiduciary standard. The goal is to create a mechanism which ensures that brokers focus on their client’s interests vs. their own, or their fees. The move calls for certain “suitability” standards that a broker must take into consideration before recommending that an elderly person buy into a risky IPO, as an example. This proposal makes sense, is long overdue, and if put into practice represents a major victory for broker’s clients. In short, the government is saying “Focus on delivering positive results to your clients and not on earning a higher fee,” or again “Put the client’s interests first.” Sound familiar?
What amazes me about this sudden but important government intervention (and in our business - the emerging trend of commercial real estate brokers beginning to share fees) is that it took a near catastrophic event for people to start doing the right things for their clients. It took a 5,500 point net loss in the Dow, and a historic correction in the commercial real estate markets before stock and real estate brokers start to put their client’s interests first.
What’s even more amazing is that this good behavior is not being practiced because Advisors have realized that acting in a fiduciary manner is the right thing to do for the client. There was no epiphany there. Rather, stock brokers are doing this because it is being legislated, most commercial real estate brokers are practicing some semblance of cooperation because they know that the only way to a pay day is to utilize the brokerage community.
Exceptions to the above exist everywhere. Stock brokers are not bad people. My father was one. I am not indicting the entire brokerage community. Most real estate brokers are good human beings. The point is that the industry remains dysfunctional, and the Sperry Van Ness point of differentiation remains in full force and effect. No national firm can claim to have built their business around a policy of always putting the clients interests first by way of cooperating and sharing fees. No national firm has invested millions in technology and programs which increase the chances of the firm having to pay ½ of the fee to a competitor. No one is doing what Sperry Van Ness is doing, and the competition can’t just start cooperating and get results. There is so much more to putting the client’s interests first.
As an aside, our competitors our not necessarily “cooperating,” and giving away half the fee – read the fine print next time you see this advertised.
Kevin Maggiacomo | President
Sperry Van Ness | Corporate
18881 Von Karman Ave | Irvine, CA 92612
Cell 949.231.7757 | Fax 949-271-4614
maggiack@svn.com | www.svn.com

Sperry Van Ness International has specialist in all disciplines of commercial real estate. Members of the Sperry Van Ness Multi Family Team, Auction Team, Sale-Lease back, Asset Recovery and other teams are comprised of Commercial Real Estate brokers of the highest caliber. Neil Victor, CCIM is Senior Advisor with Sperry Van Ness Huntsville Office. Being part of the SVN organization allows us to help our clients make sound real estate decisions.