Lawrence Vecchio

As a broker for over 30 years, i have spent many hours in seminars on how to brand myself and company.

about 10 years ago i began marketing town websites through a domain called www.homesinyourtown.com

first i created website for every town in my area and began marketing the sites.the site traffic continued to grow every year.

then about 5 years ago i began to feature agents on the town pages and noticed the traffic and leads began to fall, first i thought because market had slowed, but after researching we found that consumers would rather go to site that was not a real estate company site!!

After futher research we found that when a buyer searched online they would pick a non real estate link first.

so we changed the sites and removed the agents and traffic began to increase

we have added additional sites like

rentalsinyourtown.com

newhomesinyourtown.com

historichomesinyourtown.com

and many more

also added a B2B business directory www.surfyourtown.com

now we are looking to network with broker agents in your town

We have suveryed agents in our states who have switched to 100% commission model or high commission model and no company support and 82% of them had decrease in business.

We believe that most agents will do more business when company supported marketing occurs.

When consumers are demanding more than ever and companies are providing less than ever, it appears there is opportunity for those with insight.

Our agent marketing system includes traditional marketing like just list just sold cards, to marketing flyers and email blasts, along with state of the art Exclusive websites www.multiplewebsiteservice.com, and local business B2b Marketing SurfYourtown.com Directory.

These systems are supported by company and agents contunue to build business.

www.BetterHomes.com

As A broker for 25 years, flat fee services have increase market share in our area, in effort to compete we developed a private label service to increase our listings and buyer leads.HomesAdvisor.com

We are looking for broker agents to partner with, no cost to broker /agent revenue sharing and private label exclusive territories.

Homeowners can now sell their own home without paying a listing agent
a commission, and still receive all the benefits of listing their house for sale on the Multiple Listing Service (MLS) and Realtor.com.

Real estate property values have been declining. People who purchased in the past few years are finding there is just not enough equity to cover all the costs associated with selling through a traditional listing.

Our service at http://www.Homesadvisor.com automatically cuts out the
listing side of the commission. We list the property on the MLS and provide the online exposure, and the sellers show and sell the property themselves and offers a flat rate of $495.00 to list real estate on the MLS.

Our service allows sellers to maintain their 'for sale by owner' status, but also provides them with the online marketing exposure that only a licensed real estate broker can provide. For a flat fee, seller's get a fully maintained listing on MLS, a showcased listing on Realtor.com and a premier listing on HomesAdvisor.com until sold. The listing is also published on thousands of affiliated real estate search sites.

MLS Entry Only is a new type of MLS listing recently introduced by the National Association of Realtors and the Multiple Listing Service Property Information Network. This new type of listing allows a real estate broker to create a simple working relationship with a seller, who maintains the right to sell by owner while the broker maintains the listing. MLS Entry Only listings enable For Sale by Owner's with a way to get their home on Realtor.com.

The listing service provided by HomesAdvisor.com includes listing on thousands of real estate related sites and the most popular real estate web sites, Realtor.com.

"Your chances of selling are greatly increased when we list your home through all of our partner sites. More home searches are done through these two sites than any other site
on the Internet, which is why we created a partnership with them. They compliment our flat fee listing service by giving our For Sale by Owners the local and national exposure needed to sell in today's buyer's market without a listing agent being involved.

HomesAdvisor.com provides all customers with a free comparative market analysis report to help sellers determine the market value of their home. Customers also receive all the necessary legal forms for each transaction at no charge.

The MLS listing also provides up to 20 photos to illustrate the home for sale, and a professional color listing that sellers can display and present to prospective buyers who come to see the home.

When Clients upgrade to full service listing we credit the fee.

We built business directory for local businesses www.surfyourtown.com

This site also provides search engine placement for all our businesses.

Agents provide free ads to local businesses in return for joint marketing and relocation services.

Site is links to all our sites www.multiplwebsiteservice.com

This B2B marketing system has proved very successful with agents building local brands.