When staging, do not be afraid to float upholstered furniture. By floating the furniture, and getting the items away from the wall, the room will appear larger and give more traffic flow. Run cords to lamps under rugs to get light into the center of the room. Never have a cord sail through the air. People will find a way to trip, even if the cord is out of the way.
OK... We alll know the market has tanked... Buyers still have the same desire to buy a great home. If you are not staging or using redesign services, your listing will rot on the market. Buyers are in control today. They want a move-in ready home. If your listing needs any type of paint, they will look at the next property on their list. YOUR PROPERTY NEEDS TO LOOK FABULOUS.. NOT JUST FINE!
Consider the internet as the "new drive-by". Buyers will look at an average of 12 properties before contacting an agent. The images you put on the internet is what you are marketing to the public. If these images look horrible, then you are doing your client and yourself a disservice. The cost of staging/redesign services are much lower then your first price reduction. Are you going to reduce the price of your listing $1,500? No... You will reduce it by $10,15,20,000 dollars.
Roughly 90% of the population can not visualize anything. When a buyer views a vacant property, in their mind they are splitting their mental energy between looking at the structure and filling it with furniture. If there are structural flaws with the property, they are mitigated with staging. Staging gives the eye something to look at rather than the flaws. When the property is properly staged, the home will have atmosphere and the buyers will be able to see what the possibilities are. If you put a cuuple of furniture pieces in a room without anything else, it looks odd to the buyer, and that is all that they will focus on. Buyers need to see actual scale for furniture items. Stagers have many visual tricks that we use to make a small room feel larger, warmer, brighter.. bascially atmosphere.
Redesign services are a great option for budget-minded clients and agents. Remember, the photos you take and put on the web is a reflection of you and what you believe in. If potential clients see your photos on-line and they are poor, why should they hire to you market their home? They are going to hire the agent that has great photos of their home on the web.
You have been hired to sell a home because you have the expertiese and knowledge. Many of the homes on the market today woulld have an equal time selling if the owners did it themself, and saved the commission. If you are not using all of the marketing tools/services that are available, then you are cheating all of the parties involved.
All of the successful agents we work with use the services of stagers/redesigners. They spend the money to make the money. What you put into a listing you get out of a listing.
The outside of a property is just as important as the inside. If the "drive by" curb appeal is horrible, buyers will drive by. This seems like a no-brainer, but apapretly not everyone gets it, based on the photos below.
Stagers are a great resource to use! USE US!
Finally.. Things are starting to improve little by little. The phone is ringing again, appointments are up and the all important setting of a property is up. We currently have about 48 properties going and are getting many new agents. I think that the "staging mantra" is finally starting to work. I still see many scary properties on the market, and I almost become jaded. I do not understand how agents do not guide their clients to staging/or a redesign consultation. For the most part, the home is the largest asset you have, and as we all know, you only get one time to make the best impression. So my question is simple: Can you afford not to stage?
This is my very first blog and I am happy to be here! On Stage, located in Portland, Oregon opened the doors in the spring of 2005. Over the years, we have grown to offer our clients the largest selection and
variety of décor and furnishings in the Metro -area, with the quickest turn-around time for installation.
Our design, installation and support team of 7 will assist you in getting your home market-ready. With combined design experience of over 25 years, our designers each bring different talents that range from: movie set decorating, visual merchandising, floor- set layout and interior design knowledge.
Tune in later for more info and photos - let us help you with your projects!
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$182 million… Is the amount of real estate On Stage has assisted savvy real estate professionals and homeowners sell since 2005. We are the source for the “Wow! Gotta’ have it now factor”.
At On Stage, we are the local experts for home staging and re-design services. For many years, we have assisted savvy agents, homeowners and developers showcase their properties to achieve the highest return on investment in the shortest period of time. With a combined 25 years of talent, and a 14,000 sq/ft warehouse, we are able to meet your quick deadlines and match the furnishings and accessories to your property.
The average home buyer views a property for
3 to 6 minutes: make each minute count.
Since 2005, On Stage has assisted homeowners and agents market and sell over 182 million dollars worth of real estate. We specialize in vacnat,occupied and foreclosure properties. With our large inventory and over 25 years of combined experience, there is no job too big or too small. We pride ourselves on working with agents and homeowners with a wide range of price points. From $200,000 fixers to million dollar estates, we have the experience,knowledge and inventory to handle any project with a quick turn-around time. "From the street to the sheets, your home needs to have the "WOW" gotta' have it now factor.
For our photo gallery and website information: www.onstage-online.com Office: 503.473.8838
"Went to the condo last night around 7 PM. Absolutely great work by (the) team. I am very impressed. It makes a huge difference. The lighting within the unit is outstanding and very sexy."
Janelle Baglien, Studio Art Direct
"In my humble opinion they are the best in the biz and have the lowest rates beca
use they actually OWN all their own furnishings. I am turning to them more and more to stage and show off my properties."
Rachel Freed, Meadows Group Realtors
"(They) are amazing. Any home can benefit from their professional staging expertise. They use high end materials appropriate to the size and era of the property. (They have) an eye for capturing a home's strengths and making them obvious to buyers. (They make) houses look so good that some clients have had 2nd thoughts about moving! In addition, (they) bend over backwards to work with my timelines. My sellers are always impressed with the staged product!"
Aimee Virnig, Windermere/Cronin & Caplan Realty Group, Inc.
"On Stage LLC are simply the best! Their sense of style coupled with practicality and know-how make staging a logical part of my marketing plan. My clients love it, whether they provide a consultation or
"full boat" staging to transform their home into the look you would find in a catalog photo. (Their) team makes me look good, every time! I have gotten listings because I offer staging for each and every one of my clients. I have sold homes faster and at a higher price because of On Stage. I view them as a strategic partner in my business. I cannot recommend them highly enough - you will be blown away!"
SARITA DUA, Broker at the Hasson Company Realtors
SOLD IN ONE DAY!!. THANK YOU. I think staging really made a BIG difference. It is important to note that staging is not just for high-end homes. It is a fabulous tool for a wide range of properties.
Marsha Henry, Broker, Re/Max Equity Group
You did an awesome job! It looked beautiful and made so much difference. I got an offer within just a few days, and it had been on the market for months before with nothing! I got a lot of compliments saying "this is a beautiful home" where before I got nothing. I would d
efinitely council my clients to use you again.
Helen Hoyt, The Creative Realtor
Thank you for your great service and great staging. My listing had been on the market
for 4 months and was not catching anyone's interest. Within a week of your staging, we received an offer several thousand dollars over the list price as well as other serious interest. The property is closed and my sellers are happy. Thank you so much! I am now a believer in staging and you are my stager!
Flora Rudolph, Broker, Meadows Group real Estate, Inc.
Can't think of a thing negative to say about On Stage... the company is just the best. The staff is respo
nsive, they have great taste, and are full of creative design solutions. I have worked with Todd and his crew since 2006 on countless stagings, at least 20 - 25 different apartments, and every single one sold after On Stage worked its magic. What starts out as a plain box turns into something very livable and sellable once they're done. Prospects really do see themselves living in an On Stage-designed residence. On Stage really is an integral part of our marketing efforts.
Joyce Allmon, Director of Marketing, Willamette View
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