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John Stehmeyer

How Light Changes Our Perception of Color

Artificial Light

Color rendition appears warm under incandescent and halogen lights. Reds and yellows are enhanced and blues and greens are culled. Under the cool cast of fluorescent lights, blues and greens are enhanced, while reds and yellows are muted.

How Light Changes Our Perception of Color

Direct Sunlight
Considered the ideal light source, natural sunlight maintains a neutral balance between both the warm (yellow cast) and cool (blue cast) ends of the light spectrum. Northern light is the coolest, while light from a southern exposure is the strongest. Direct sunlight provides the "truest" rendition of colors in a room.

View Colors

Indirect Sunlight

Natural sunlight is not consistent. It changes from sunrise to noon, to late afternoon and dusk. The intense golden rays and distinct shadows of a sunny, late afternoon can have a profound effect on the colors in a room.

How Light Changes Our Perception of Color

The type of light under which color is viewed impacts how we perceive a particular hue.

Temperature
Whether we perceive a color as warm or cool is relative to the particular color and its surrounding colors. Generally, reds, yellows, and oranges are warm colors, while blues, greens, and violets are considered cool.Warm colors tend to "advance" or "condense" a room, while cool colors "recede" or "expand" a room. Combining both warm and cool colors in a decorating scheme intensifies the temperature of the respective colors.

Intensity
Intensity (or chroma) refers to a color's purity or brightness and, conversely, its dullness. The purer or less gray a color, the more intensity it has. Bright yellow and cherry red are high-intensity colors; ochre and brick are low-intensity colors. Try using intense colors as accents in your décor. Intense colors add energy to a room, while lower-intensity colors can give a room a calming effect.

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Sherwin Williams - Thermal Comfort

Thermal Comfort

Thermal Comfort

Sherwin-Williams has several reflective coating options to help maximize energy efficiency and reduce energy costs. Property owners, contractors and specifiers can select from a reflective coating that goes on the underside of attic roof decking to a variety of exterior roof coatings that enhance thermal comfort and save money.

E-Barrier® Reflective Coating
Developed by Sherwin-Williams, E-Barrier Reflective Coating helps reduce utility bills for homes and commercial buildings. When applied to uncoated attic roof decking or to previously painted commercial decking, the microscopic metal particles in E-Barrier Reflective Coating help maximize energy efficiency. (Energy savings will vary depending on building materials, home location and conditions.) Read an article about E-Barrier

E-Barrier®

E-Barrier
Product Literature (PDF 230KB)
View video on this product

  • In summer, E-Barrier reflects radiant energy from the sun
  • In winter, E-Barrier prevents radiant energy from leaving the building
  • Reduces heating and cooling costs by as much as 15 percent (independent testing laboratory certified)
  • Low emissivity (e-rating)
  • Breathable coating, won't trap moisture
  • Fast, one-coat coverage with minimal overspray
E-Barrier®
Data Sheet MSDS

Roof Coatings
Reflective roof coatings lower surface and interior temperatures, which helps reduce cooling cost and energy use. By using a reflective roof coating, it is possible to avoid costly tear off and disposal of the old roof. Building owners may realize an accounting benefit as coatings jobs are usually deductible in the first year. Some utility providers even offer incentives for using reflective roof coatings. Contractors will appreciate the ease of use and variety of coating options. By including roof coatings in their offering to building owners, contractors can deliver competitive, sustainable solutions.

KoolSeal® Premium White Elastomeric Roof Coating

KoolSeal White Elastomeric Roof Coating
Product Literature (PDF 381KB)
Energy Star

Kool Seal® Premium White Elastomeric Roof Coating is a highly reflective, durable product that features a 10 year warranty. This high solids product will expand and contract with your roof to seal out moisture and protect your roof.

  • Energy savings up to 35%
  • Reflects 90%+ of the sun's rays
  • Soap and water cleanup while wet
KoolSeal® Premium White Elastomeric Roof Coating
Data Sheet MSDS

KoolSeal® Elastomeric Roof Coating

KoolSeal® Elastomeric Roof Coating
Product Literature (PDF 479KB)
Energy Star

Kool Seal® White Elastomeric Coating is a durable, acrylic product that offers a 7 year warranty. An economical choice for contractors and DIYers, this product resists mildew and algae growth when cured.

  • Energy savings up to 30%
  • Reflects up to 90% of the sun's rays
  • Expands and contracts with your roof
KoolSeal® Elastomeric Roof Coating
Data Sheet MSDS

Snow Roof® Premium White Roof Coating

Snow Roof® Premium White Roof Coating
Product Literature (PDF 276KB)
Energy Star

Snow Roof® White Elastomeric Roof Coating offers premium all-weather protection. Designed to perform in any climate, this product seals out water to protect the roof surface. Snow Roof comes with a 10 year warranty.

  • Reflects up to 90% of the sun's rays
  • Lowers roof and interior temperatures
  • Forms a tough, seamless membrane to protect your roof
Snow Roof® Premium White Roof Coating
Data Sheet MSDS

Uniflex® Fibered Elastomeric Roof Coating

Uniflex® Fibered Elastomeric Roof Coating
Product Literature (PDF 512KB)
Energy Star

Uniflex® Premium Fibered Elastomeric Roof Coating is reinforced with Poly-fibers for added strength. This product meets the requirements of California Title 24.

  • 100% Acrylic formulation
  • Resists cracking and peeling
  • Bright white, reflective finish
Uniflex® Fibered Elastomeric Roof Coating
Data Sheet MSDS

Uniflex® Premium Elastomeric Roof Coating

Uniflex Premium Elastomeric Roof Coating
Product Literature (PDF 511KB)
Energy Star

Uniflex® Premium White Elastomeric Roof Coating is formulated using a 100% Acrylic Polymer to provide outstanding adhesion and reflectivity. This product also provides excellent waterproofing capabilities. The bright white finish lowers surface and interior temperatures, which lowers cooling costs.

  • Meets requirements of ASTM D 6083
  • California Title 24 Compliant
  • 10 year warranty
  • UL and FM approved
Uniflex® Premium Elastomeric Roof Coating
Data Sheet MSDS

Uniflex® Commercial Grade Elastomeric Roof Coating

Uniflex® Commercial Grade Elastomeric Roof Coating
Product Literature (PDF 504KB)
Energy Star

Uniflex® Commercial Grade White Elastomeric Roof Coating is formulated to offer great performance and value. Formulated using a 100% Acrylic Polymer, this product offers outstanding adhesion and reflectivity.

  • Highly reflective to reduce surface temperature
  • Economical solution
  • Soap and water cleanup while wet
Uniflex® Commercial Grade Elastomeric Roof Coating
Data Sheet MSDS