Sometimes we just miss the obvious. The media and the marketplace have been screaming that it’s a buyers market. Houston housing prices are way down. Interest rates are at historically low points. Sellers are often desperate to sell. Foreclosures and short sales are abundant. There has never been a better time to purchase a home in the Houston area in recent memory.
If you let greed drive you, you might decide to wait for the market to hit bottom. However, the only way to know you have found the bottom is when the prices have already risen from the bottom. Then it’s too late. Even if you buy now and the prices go a bit lower, the recovery will come and you will recapture that gap on the way up. Interest rates are unlikely to move much, of any, lower since there is little room for downward movement left.
Some folks who want to move up to a larger home, think that they want to wait for the market to recover before making a move. By doing so, they are simply going to allow their new home to recover its value. For example, if you are selling a $150,000 home and buying a $300,000 home and prices in your area are off by 10%, you may lose $15,000 ($150,000 * 10%) on the sale of your home. By the same logic, your new home will be discounted by $30,000 ($300,000 * 10%), giving you a $15,000 benefit
Even our government is stepping up with new home buyer incentives with $8,000 rebates for qualified buyers. Sure lenders are tight on qualifying borrowers right now, so marginal buyers could have some trouble. But make no mistake; if buying is in your near future, the future for buyers is now!
http://www.youtube.com/watch?v=d5YlaAHdaDM&feature=related
http://www.youtube.com/watch?v=xunqXonuQbc
Patrick W. Welsh, GRI
Using Technology to Solve Your Real Estate Puzzle!
Real Estate Consultant, REALTOR
Keller Williams Signature
14515 Briarhills Pkwy, Ste 100
Houston, TX 77077
281-558-8580 Direct
281-971-3570 Fax
West Houston Villages
In your Neighborhood a secret?
By: Patrick Welsh
Would you like to hear something different in Real Estate marketing that applies directly to you and your home? It’s simple really, what I propose to do. It’s the tried and true strategy of delivering value; a greater value than my competition. And perhaps it ultimately relates to a superior vision and understanding of an area than that of the competition.
As your local, full time Keller Williams agent, my office is in your neighborhood at 14515 Briarhills Parkway. And I’ve enjoyed success in selling real estate in your neighborhood. My primary business area is centered in the West Houston energy corridor. I am a listing and marketing agent, with internet marketing being a major focus of my business. It’s no wonder, if one considers that over 85% of buyers search the internet before they ever contact an agent.
Recently, I’ve recognized a shortcoming in the marketing and presentation of real estate properties in the general area bounded by Highway 6, Briar Forest, Eldridge Parkway and Hershey Park. That, specifically, would appear to include your neighborhood. Sure, Brairhills, Meadow Briar and Parkway Villages are well enough known and well represented. But the gated communities of Enclave Lake, Park on Enclave, Laguna Springs, Madera Vista, The Villas, Retreat, Sienna Cove, Charlton Park, Windsor Cove, Tracewood Park, Maplewood Park, Baldwin Square, and The Courts are a different story. The non-gated communities of Oaks of Parkway and Briarstone Park share a similar condition. These smaller niche subdivisions fall within Briarhills or Parkway Villages subdivisions. Together they present a challenging and difficult dilemma from an analysis and a marketing perspective. Our generally effective Houston Association of Realtors website, HAR.com, must present everything grouped in the major subdivision, as the tax records reflect. So your specific enclave may be lumped together within various subdivisions such as Briarhills the entire Parkway Villages grouping. There may not be anything inherently wrong with that approach, except that it becomes very difficult for prospective buyers to find, analyze and be attracted to these frequently unknown areas.
So here is my idea. First, I’m in the early stages of building a dedicated website to complement the entire area while delivering distinction to these niche subdivisions. Named www.propertyjewelsofwesthouston.com or
<!--[if gte mso 9]> Normal 0 false false false --><!--[if gte mso 9]> --> <!-- /* Style Definitions */ p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-parent:""; margin:0in; margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman"; mso-fareast-font-family:"Times New Roman";} a:link, span.MsoHyperlink {color:blue; text-decoration:underline; text-underline:single;} a:visited, span.MsoHyperlinkFollowed {color:purple; text-decoration:underline; text-underline:single;} @page Section1 {size:8.5in 11.0in; margin:1.0in 1.25in 1.0in 1.25in; mso-header-margin:.5in; mso-footer-margin:.5in; mso-paper-source:0;} div.Section1 {page:Section1;} --> <!--[if gte mso 10]> <style> /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;} </style> --><!--[if gte mso 9]> --><!--[if gte mso 9]> -->www.westhoustonnicheproperties.com, these websites will allow sellers, buyers, agents and bloggers the opportunity to learn about, share information, and market their unique neighborhoods and homes. Second, I am personally going to learn every detail I can glean to populate the website and make myself conversant about the features and values of the niche areas. As we grow and enjoy success many other marketing tools come into play such as print advertising, television advertising and the like. Each neighborhood or subdivision will get its proper attention, and the opportunity to shine with its own description, photos, and amenities.
The most common complaint to may agents by unhappy sellers is that the agent merely put the sign in their yard, listed the property, and did little or nothing to promote or sell their listing. And in a gated subdivision, what good can a sign do? My strategy is to deliver added value before you need me. I’m going to exceed those other agent’s efforts without ever asking for your listing!
And I’m going to put myself right in the middle as your real estate consultant, bringing experience, knowledge, and information to consumers as well as to you as a homeowner. Of course I’m not so altruistic as to do this for nothing. Ultimately, if I list properties in the area, I will earn the very same commission that any other real estate agent will earn while listing or selling in your neighborhood. The difference is that I’ll deliver, in advance, the added value that I mentioned in the first paragraph.
Now you want to know, “What is it that I want from you?” Not much really. My goal is to build an information base, and get accurate and useful data, photos, news items and the like, to enhance the opportunities to expose the niche areas in the best light possible. Any information or assistance you might provide to that mutually advantageous end is appreciated. I’ll start by populating the website with all of the background data you give to me. And sure, if or when the day comes that you want to put your home on the market, I’d like you to consider me for that job! Or if you know a buyer that is interested in the area, have them give me a call! That’s not asking too much in return is it?
It would be just great if you took a few minutes to call or email me with your thoughts. As the entire project spins up, talking with and gaining the understanding of as many residents of the various areas is crucial to making my efforts effective and fruitful. And make no mistake; we’re absolutely talking about a mutually beneficial endeavor. I sincerely hope that you can take a moment to call or email me with your thoughts and comments.
Patrick W. Welsh, GRI
Using Technology to Solve Your Real Estate Puzzle!
Real Estate Consultant, REALTOR
Keller Williams Signature
14515 Briarhills Pkwy, Ste 100
Houston, TX 77077
281-558-8580 Direct
281-971-3570 Fax
Is it the right time to buy a home in Houston?
Sometimes we just miss the obvious. The media and the marketplace have been screaming that it’s a buyers market. Houston housing prices are way down. Interest rates are at historically low points. Sellers are often desperate to sell. Foreclosures and short sales are abundant. There has never been a better time to purchase a home in the Houston area in recent memory.
If you let greed drive you, you might decide to wait for the market to hit bottom. However, the only way to know you have found the bottom is when the prices have already risen from the bottom. Then it’s too late. Even if you buy now and the prices go a bit lower, the recovery will come and you will recapture that gap on the way up. Interest rates are unlikely to move much, of any, lower since there is little room for downward movement left.
Some folks who want to move up to a larger home, think that they want to wait for the market to recover before making a move. By doing so, they are simply going to allow their new home to recover its value. For example, if you are selling a $150,000 home and buying a $300,000 home and prices in your area are off by 10%, you may lose $15,000 ($150,000 * 10%) on the sale of your home. By the same logic, your new home will be discounted by $30,000 ($300,000 * 10%), giving you a $15,000 benefit
Even our government is stepping up with new home buyer incentives with $8,000 rebates for qualified buyers. Sure lenders are tight on qualifying borrowers right now, so marginal buyers could have some trouble. But make no mistake; if buying is in your near future, the future for buyers is now!
http://www.youtube.com/watch?v=d5YlaAHdaDM&feature=related
http://www.youtube.com/watch?v=xunqXonuQbc
Patrick W. Welsh, GRI
Using Technology to Solve Your Real Estate Puzzle!
Real Estate Consultant, REALTOR
Keller Williams Signature
14515 Briarhills Pkwy, Ste 100
Houston, TX 77077
281-558-8580 Direct
281-971-3570 Fax
Selling your Walkers Mark Townhome.
As your neighborhood expert (more about that later), I recognize more than most people the challenge in selling your Walkers Mark townhome. Because I have “farmed” your community for the past six years, I’ve see the community in good times and in today’s more difficult market. And that period represents a variety of different homeowner’s association (HOA) management approaches. HOA management is a whole subject in itself. As a bonus I live just abolut four blocks from Walkers Mark.
Taking a direct and straightforward approach, I can say with certainty that the following are the key issues that must be addressed to effectively market and sell in Walkers Mark:
1. Price. Your sales price must be in the lowest third of the market. Every seller and every agent would like to price high so that the best net price can be gained on the sale. But pricing just a little too high will lead to disaster; long, fruitless periods of hoping someone will fall in love with your place. The key of effective pricing is getting traffic with interested buyers in the right price range. Competition and history (the market) sets the sales price, the agent interprets the conditions. Many sellers begin the pricing analysis with their needs to pay off their mortgage and pay sales costs and make a profit. Oftentimes that strategy leads to overpricing. When you see those properties that have been on the market for six, nine, twelve months overpricing is usually the cause.
2. Price Ahead of the Market in a Buyer’s Market. This is easy to understand if you look at it this way. In a seller’s market where prices are rising at 1% per month, if you are 3% overpriced, you will be adjusted to the market in 3 months. In a buyers market, with prices falling at 1% a month, if you are 3% overpriced, at three months you are 6% over the market, and in a year you are 15% over the market. To price ahead of the market, you begin with the lowest price for 30 days from now and get marketed and sold in that time window. Chasing the market as in the second example is what leads to listings that languish on the market for months and years. This is where so many of the foreclosures and short sales come to be as well.
3. Condition. The property condition must be in the top third of the market. It must be surgically clean during the entire showing period. Updates and upgrades are critical components to an effective sale. In a strong seller’s market condition can pay good benefits to the seller. In a buyers market such as we have today, with plenty of inventory (competition) available, updates and upgrades will help to sell your house, but the premium price for condition evaporates with the buyers market. To rephrase, the buyer will look at all of the best properties available, and choose the best one at the lowest price. Sellers often think that updates like a new air conditioner or roof adds value to their home, but that’s not true. Every buyer expects a good air conditioner and a good roof; updates improve the salability of your home. Updates do not add to the sales price.
Know that I am the Walkers Mark area expert. And I can make that claim based on my experience in the community and my dedicated interest in continuing to promote the community with a website and blog. If you are a potential seller, let me suggest that since I charge the same rate as most agents, I am the logical choice to sell your home quickly and for a fair price. Sure, you can find an inexperienced agent that will list your property for an artificially higher price, but be prepared for a long and unfulfilling experience.
When I take a listing in Walkers Mark, that property gets fed to all of the major real estate web sites, my personal website and www.walkersmark.com, my personally sponsored site for your community. Since more than 85% of all buyers start their search on the internet, using the internet is clearly the most effective way to market and sell your home. There is no more effective approach than using today’s technology and there is no more dedicated or informed agent to employ in selling your Walkers Mark property.
Patrick W. Welsh, GRI
As an agent taking listings frequently on Houston's West Side, I was surprised to learn that Eperany Subdivision is comprised of both Townhomes (approximately 155) and Single Family homes (approximately 73). Both Sections of the Subdivision are located north and east of the intersection of Kirkwood and Brair Forest. Eperany Townhomes maintains an excellent website at http://www.epernaytownhomes.com/.
The adjacent, more econimical townhome community of Walkers Mark often has some very good deals for buyers interested in a low cost (low $100,000's) townhome community. You can learn more about Walkers Mark at http://www.walkersmark.com/.
The single family homes are ones mostly built in the late 1970's. However there are several extraordinary homes built in the area in more recent years. That is the case in my most recent listing built in 1998, which can be seen at http://search.har.com/engine/dispSearch.cfm?mlnum=1633114.
For more information about West Houston, Epernay and Walkers Mark properties, contact me for immediate assistance: Patrick Welsh, Keller Williams Realty, 281 558 8580.
Visit my website for additional information: www.patwelshproperties.com
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