Paula Springer A.S.P.

About Us:

NW OREGON AND SW WASHINGTON STATE, including COUNTIES MULTNOMAH, WASHINGTON, CLACKAMAS, CLARK, SKAMANIA AND COWLITZ. ALL OTHER REASONABLE LOCATIONS CONSIDERED W/ NOMINAL TRAVEL EXPENSES

“I could sense that Paula’s talent Is conveying aesthetic information, and it was absolutely clear that she had researched and trained her eye perfectly for staging homes. So I just knew that I could trust her advice. And despite my limited resources of time and money, I was able to prepare the house knowing her expertise would help me maximize my investment! Besides, I just felt a warm connection with Paula, and that was wonderful.” Tanya M., Seller

Areas of Expertise

Paula Springer is a certified professional stager with over 8 years as owner of Key Elements Home Staging & Interiors. Her hands-on background in the art of staging is diverse, rooted in retail display, catalog photo styling, art gallery management, sales of construction materials, and fine arts education. Her staging experience includes a vast array of success stories, with wide referral base of real estate brokers, staging for new home builders, furnishing luxury homes and condominiums. As a color consultant, clients rely on her recommendations for upgrades including paint color, flooring, countertops, and lighting. As Senior Stager within the industry, she speaks to groups regularly to promote staging and is available for upcoming dates.

Paula’s Green Biography
In 2000, just one year before starting Key Elements Home Staging & Interiors, Paula co-designed curriculum for and completed the Healthy House Training on Indoor Air Quality for Building Professionals offered by the American Lung Association (AMA) of Washington. She is also certified as a Master Home Environmentalist by the AMA of Oregon. Past positions include Executive Director of NW EcoBuildilng Guild and membership manager for Certified Forest Products Council promoting FSC certification in North America.

Her eco-career began in 1990 when Paula became a department lead for environmentally-friendly building materials at EcoLogical Wisdom in Seattle’s Walllingford District. When she got involved with the Phinney Neighborhood Center’s Think Green Home & Garden Fair she found her passion for promoting eco-building. She went on to coordinate exhibits for ecotrade shows and green building fairs such as Building with Value 1993 and Sustainable Building Northwest 1997 before landing her non-profit directorship at NW EcoBuilding Guild. In 1999 Paula participated in the development of a Regional Sustainable Building Action Plan with Seattle King County and METRO.

Paula has attended numerous events like the U of O Sustainable Business Symposium, Bioneers Conference San Francisco, NW EcoBuilding Guild Fall Retreat and GreenPrints Atlanta where she met her husband Douglas (who heads DeConstruction Services at The Rebuilding Center in Portland after a 30 year stint as a homebuilder / developer.)

In her spare time, Paula is either hiking, doing yoga or in her studio refurbishing furniture and décor to use in her decorating business. Paula also is an expert in vermicomposting and is currently developing her own brand called Pure-Bred Red Worms along with building a new wormbox using recycled lumber.

Testimonials

SOLD in 9 days November 2008. Single-family Woodstock investors remodel staged with furnishings from Key Elements.

October 2008: SOLD IN 8 DAYS !!! Lloyd Center / Sullivan's Gulch Condo went on the market staged and sold in a smokin' eight days. Our newest staging collection selected especially for downtown properties added sophistication and urbane definition.

September 2008: SOLD IN 21 days in after having stalled on the market for 6 months. Staging consultation, house edits and rentals from Key Elements. Beaverton residence.

August 2008: SOLD in 7 days for FULL PRICE ! Colonial Heights bungalow received a staging and color consultation, then we delivered the added sizzle from rentals out of our collection of accessories and small furniture.

May 2008: SOLD in 9 days for more than $27K over asking price with multiple offers ! Hawthorne-area Craftsman-era house. A grand old house, worn out from a century of living, the sellers took limited dollars and painted select rooms in our recommended colors, then added staging furniture for a truly WOW effect.

SOLD to the very next buyers through the door! After 6 months on the market with no offers, my sellers did everything Paula suggested. A major piece of the staging was toning the sterile white walls with perfectly buyable paint colors in key areas. The minimal cost of the accent walls maximized the value of the house, amazing the clients with how quickly it worked.

SOLD day 1. Realtor increases asking price by $10,000.00 because of “added panache” resulting from color, lighting and finish consulting on whole house remodel.

SOLD in 2 days. During a 3-hour consultation, Staging cleared up visual distractions and improved traffic flow in crowded rooms.

Previously listed five months without a single offer, SOLD 14 days after staging. The offer came from a buyer who had seen the home during the original listing period and did not think he was interested after the first look.

SOLD 10 days after staging, had been on the market for a year. A $24K price increase was justified by the staging activities.

SOLD in 7 days. List price was “significantly higher than we had first thought to ask. We were thrilled with the effect of the staging.”

Busy street issues “went away” and the home “became more vibrant” with Key Elements’ staging. Feedback went from “too clean, too spare” to SOLD!

SOLD the first day on the market, with three back up offers! House was detailed, clean and showed flawlessly.

Priced higher than others on the block for improvements, this home SOLD the first day for FULL PRICE. All it took was a 3-hour hands-on staging session.

Vacant home SOLD first day on the market for full asking price with back up offers! All potential issues had been resolved and house was shown with furnishings from Key Elements.

Accredited Home Stager Paula Springer and the Key Elements Staging Crew partnered with the broker and seller to prepare these properties for sale. Leveraging existing features and benefits with cost effective enhancements, we specialize in consultations for sellers of all kinds, whether in occupied listings or vacant properties.

Where is your WOW factor? Count on our experience and creativity to find it and show it off so everyone falls in love with it.

CALL PORTLAND’S PIONEER IN STAGING FOR A FREE QUOTE
PAULA SPRINGER A.S.P. can be reached on her moblie phone at 503-515-4427

KEY ELEMENTS INC. STAGING & DECORATING OVER 1000 HOMES SINCE 2001
COACHING SELLERS * RENTAL FURNISHINGS * COLOR CONSULTING
RESIDENTIAL AND BUSINESS INTERIORS * WINDOW COVERINGS