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Peggy Edwards, REALTOR®, Green Designation, Tampa, FL

What You Need to Know About "Greenwashing"

  • "Greenwashing" is deceptive merchandising.

  • "Greenwashing" is false promotion.

  • "Greenwashing" is sometimes outright lies.

green grass blue sky white clouds

"Greenwashing" is when manufacturers exaggerate the "green-ness" of a service or product. And so-called green products are exploding onto the consumer scene.

Unfortunately, there is no centralized regulating authority of what is "green."

So we all need to use our brains and think about our purchases.

  • Say a product claims it is toxin-free...in small amounts, large amounts...how exactly is it toxin-free?
  • If a product claims it is "recyclable," what does that really mean? Is the manufacturer referring to the product inside the container, or the container itself?
  • If a product contains "20% more recyclable product"...is it 20% more as compared to its previous product or a competitor's product?

Don't be fooled by greenwashing. Read the fine print.

Peggy Edwards, REALTOR, GREEN DESIGNATION
Coldwell Banker
Tampa, FL
(813) 787-2923
www.PeggyEdwards.com

Green Designation

Kermit the Frog is Right!

Kermit the Frog knows it isn't easy being green. Nothing worthwhile is ever easy.

Kermit

You can check out Kermit's performance here.

There is a new designation out there for REALTORS®, the Green Designation recognized by the National Association of REALTORS®. Offered by REBAC (Real Estate Buyer's Agent Council of the National Association of REALTORS®), a 2-day core course was created so REALTORS® can "adopt and implement green practices in their day-to-day businesses."

The core course covers the definition of "green," green communities, green homes and buildings, green buyers and sellers, and how to green your real estate practice

The very first course is being offered at the Orange County Convention Center in Orlando on November 5th and 6th, coinciding with the NAR Conference & Expo 2008. And the really great news is that the introductory price is only $150.00 for the 2-day core course, discounted from $295.00.

As time goes on, we're going to see more people interested in purchasing homes and making upgrades to their homes that incorporate green appliances and reduce the harm to our environment. Why not get educated on the greening of America and see how we can further benefit our clients?

For more information, go to http://rebac.net. Hope to see you in Orlando! Kermit