Wrought Iron that is?

Just as beautiful jewels dangle from the lobe of a perfectly coiffed femme-fetal, wrought iron can be the final touch to any commercial property, home or grand estate. Setting the tone as guests arrive at your gated motor courtyard or welcoming potential clients into your business reception area or showroom; decorative, custom metal work will set you apart from the status quo.

One of my personal favorites in the Southern California area is Pacific Industrial and Construction Co. locally based in Newbury Park, CA. PIC is a family owned and run business and has been established in the community for over 25 years. The most amazing testament to their success is that PIC does absolutely NO ADVERTISING; their tremendous success is due completely to word of mouth and customer / client referrals. Dealing primarily in custom high-end homes, they are the Conejo Valley's best kept secret: until now.
Now, I'm not talking about smaller items such as candle sticks or side entry gates. Pacific Iron & Construction Co. fabricates grand staircases, wrought iron and glass doors, pergulas and so much more working with everything from hand hammered wrought iron, to brass, to stainless steel and cable railing systems. Literally taking any idea or vision and turning it into a master piece. (Picture is of samples in the PIC Iron Showroom)
Case in point: Platinun Home Staging, Inc. is working with an Interior Design Client who wanted a chandelier for her home. But not just any home, the foyer has 25 foot vaulted ceilings and she wanted this to be show stopper as guests enter. The design team at PIC Iron was able to take a sketch on a napkin and make it into a reality.
The first two pictures are of the spec frame to show the size and scale within the space where the chandelier is going to be installed. This space is viewed from the main entrance to the estate, formal Living Room, the loft office as well as seen from the entire second floor hallway and breezeway.
These pictures show the actual chandelier hanging in the fabrication center awaiting the internal electrical wiring and the extreme level of detail and craftsmanship that has made this company my top choice for the most discerning Interior Design Client.
PIC Iron serves the entire Southern California area spanning from Santa Barbara to San Diego, Malibu to Arrowhead.
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Platinum Home Staging, Inc. does Staging, and SO much more! Even if you're not selling your house, why not make it look like a model home? Call Platinum Home Staging, Inc. for an Interior Design Consultation at (805) 553-9952 Our Staging and Interior Designs are Platinum!
In a current time when it seems that everyone has tightened up their belts due to the volatile stock market, corporate bail outs, elections and whatnot. It seems that everyone is holding on to every last penny is preparation for the sky to fall.
But yesterday I received the kindest, most rewarding voice mail I had ever received to date from someone I have never met, never spoken to, never even knew his name. You see, I performed a Staging Consultation for a large home in Tarzana, CA a couple weeks ago. The young couple have had their home on the market for a couple months now and needed someone to come in and tell them what needed to be done to better prepare and show their home to buyers. I spoke to the owners a few days later, who said they were, "In the process of implementing my suggestions..." but never heard from them again.
Although I wish I could record the voicemail for all to hear, you'll just have to read it and imagine the sort-of "Clive Peirce" English accent to the voice and enthusiasm:
"Hello, Connie, my name is Ted McGxxxxx. I'm the Agent for the Hunt's and they just shared with me a copy of your report. I must say I was so impressed with your spot-on professionalism and detail of the report that I decided that I simply must call you. I am so impressed by how the Hunt's have taken your suggestions into account, how extremely please they were with you and the report: that with your permission I would like to forward a copy of this report and your information to the surrounding offices as well....." I could go on, but this was the gist of it and I have been walking on Cloud 9 ever since.

Of course I did call and thank him as well personally. But I just wanted to share with everyone that even on a cloudy day, there is always a silver lining, and to keep in mind, that EVERYTHING you do professionally is seen and touched by MORE than just the people you come in direct contact with.
Remember that even the smallest of details, the smallest of services, is a direct reflection of you. Now - go touch somebody the world.
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Platinum Home Staging, Inc. has been recognized and grown into a tremendous success built on customer service, integrity and best of all, customer referrals. Specializing in Home Staging, Interior Decorating and Model Home Interiors. Serving the greater Los Angeles & Ventura County areas. A home's first impression is the most important one. A home should be inviting and memorable; to stand out among the hundreds of homes that Buyer's may be looking at. Selling a home, is in fact, selling a product. Market the product, "package" it to appeal to as many potential buyers as possible. After all, ...How you live in your home, and how you sell your home, are two completely different things. Call us today at (805) 553-9952
As a follow up to my recent blog, Public Disclaimer to Ventura County Star article, I realized that I may have been just as at fault for any misunderstandings which may have risen from the verbal interview itself. I was so excited, so caught-up in the fact that it would be a HUGE media push for my company, that I completely threw one of the cardinal rules of business out the window.
Interview your Interviewer
When applying for a job back in high school or college, even today: we routinely make a point of taking a few minutes to ask THEM questions: What duties will I be required to perform? What are the hours? Does this position provide health benefits? And so forth. We also typically do this in business today: We interview the home owner or Realtor to make sure that there is a good "fit".
Instead, I just yapped-yapped-yapped boasting my fabulous statistics on homes selling so quickly once Staged, that Home Owners should do their homework before hiring "just any" Stager, etc...
Only for the article to come out focusing on "Stagers giving back to the community" (which I DO and HAVE on several occasions, but the interviewer never asked me about THAT) as well as affiliating me and my company with another highly well know training program which I have absolutely NO affiliation with. I failed myself by not interviewing THEM, and asking all important questions, such as:
•· How did you hear about me/my company?
•· What is the focus of this story?
•· Who else will be featured in the article and what other information I can provide?
•· Where will I/my Company be featured within the article? (beginning, middle, end)
•· If I provide pictures, are you going to print credits with EACH photo?
•· Do you want statistics and testimonials?
•· Will my contact information such as phone number or website be included in the article?
•· And most importantly ask YOURSELF: How will this press move myself, my company, my industry forward?
There is always the old adage, "Any press is good press", but don't get so hungry for ANY press that you allow your good judgement to go the wayside.
Just preaching to the masses from my own experience - Lesson Learned
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Platinum Home Staging, Inc. has been recognized and grown into a tremendous success built on customer service, integrity and best of all, customer referrals. Specializing in Home Staging, Interior Decorating and Model Home Interiors. Serving the greater Los Angeles & Ventura County areas. A home's first impression is the most important one. A home should be inviting and memorable; to stand out among the hundreds of homes that Buyer's may be looking at. Selling a home, is in fact, selling a product. Market the product, "package" it to appeal to as many potential buyers as possible. After all, ...How you live in your home, and how you sell your home, are two completely different things. Call us today at (805) 553-9952
September 14, 2008
While honored by the opportunity to be included and featured in an article about home staging and the industry in the Ventra County Star Newspaper, there are some gross mis-quotings that occurred which we felt must be addressed publicly.
Connie Tebyani, owner of Platinum Home Staging, Inc located in Moorpark, CA is not, nor has ever been, affiliated with IAHSP, HSP or any company owned or facilitated under Barbara Schwarz or any of her programs, trainings or accrediting courses.
Never during the course of the verbal interview with the writer of this article was IAHSP ever mentioned, with the exception that, as stated by Connie Tebyani, "There is currently no governing or nationally recognized oversight body for the home staging industry such as the Better Business Bureau as a whole." Connie went on the explain that, "There are some agencies that will ‘certify' or ‘accredited' only their own members which have taken their training courses. Other organizations such as the Real Estate Staging Association are member based organizations with a strict code of ethics and any Home Stager can join regardless of their training or affiliation." Connie Tebyani is an active member of the Real Estate Staging Association, of which no mention was made in this article.
A retraction request has been submitted to the Author of this article as well as the Supervising Editor on September 14, 2008.
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Platinum Home Staging, Inc. has been recognized and grown into a tremendous success built on customer service, integrity and best of all, customer referrals. Specializing in Home Staging, Interior Decorating and Model Home Interiors. Serving the greater Los Angeles & Ventura County areas. A home's first impression is the most important one. A home should be inviting and memorable; to stand out among the hundreds of homes that Buyer's may be looking at. Selling a home, is in fact, selling a product. Market the product, "package" it to appeal to as many potential buyers as possible. After all, ...How you live in your home, and how you sell your home, are two completely different things. Call us today at (805) 553-9952
I wanted to confess and share openly here that I have been having an affair. My better half, Platinum Home Staging, Inc. had some inkling I'm sure... Being gone all day and not answering the phone, ignoring my text messages until the next morning, actually "passing" on some jobs because I, "already have plans...."
But here it is, out there for all to see, and I'm afraid that PHS, Inc. is just going to have to be OK with this "other" party..... It has been taking all my free time, even when I thought my business was "slow" and waiting for the next wave, I knew I could always turn to my other obsession to keep my imagination running rampantly wild.
Some of you might actually know this "other party" as I have slipped up a few times and exposed some portions of .... Well,
Here it is, for all to see! My Mistress!
We have been decorating, landscaping, finding just the right accessories for, changing fabrics, refinishing antique furniture, lighting, solar panels, outdoor heaters, making it a GREEN HOUSE as well ~ you name it.
It will continue to be my "affair" as we still have a few finishing touches, and are now marketing the property for on-location filming, print ad photography, etc... NO, It's not my home (I only wish someday it might be) It's a home of one of my clients here in SoCal.
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Platinum Home Staging, Inc. has been recognized and grown into a tremendous success built on customer service, integrity and best of all, customer referrals. Specializing in Home Staging, Interior Decorating and Model Home Interiors. Serving the greater Los Angeles & Ventura County areas. A home's first impression is the most important one. A home should be inviting and memorable; to stand out among the hundreds of homes that Buyer's may be looking at. Selling a home, is in fact, selling a product. Market the product, "package" it to appeal to as many potential buyers as possible. After all, ...How you live in your home, and how you sell your home, are two completely different things. Call us today at (805) 553-9952
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