Connie Tebyani, Platinum Home Staging Los Angeles to Santa Barbara

Most would like to think that most homes in Hollywood have a "history" of some sort of a famous person who once lived in them. Truth be told, most that did have a "history" have been either torn down completely or remodeled beyond recognition. This house, however, is one of the originals: almost 100 years old and was home to a famous 1930's Starlet by the name of Helen Twelvetrees.

However, the way her past home had been marketed by FOUR different Brokers/Realtors over the past TWO YEARSI think would make Ms. Twelvetrees roll over. Realtor # 5 was the smart one and called upon Platinum Home Staging, Inc. to make this home shine like a brand new listing.

Is this the Dining Room? Nooo, This is the Dining Room!

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Is this the Dining Room? Nooo, This is the Sun Room!

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Is this the Master Suite? Nooo, This is the Master Suite!

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For two years, this was the 3rd bedroom? No Guessing about it now!

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For two years, this was the Living Room Now it screams

Not that there was anything "wrong" with it. Look at me now!

I think Ms. Twelvetrees would be proud

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Platinum Home Staging, Inc. Home Staging Los Angeles, Los Feliz, Hollywood, Hancock Park, Sherman Oaks, Encino, Canoga Park, Van Nuys, West Hills, Northridge, Simi Valley, Moorpark, Wood Ranch, Thousand Oaks, Calabasas, Oak Park, Agoura Hills, Westlake Village, Newbury Park, Camarillo, Oxnard, Ventura, Santa Barbara, Malibu

Remember this house?  Appropriately dubbed the "House of Doors", doors, and more doors!

Yes, the same house that also had a bath tub immediately adjacent to the master BED (not room, BED)

Yes, the very same house with oddities such THIS ?!?!

Well, nay-sayers of Home Staging,  I am here to state that even though the average days on the market for this BEACH community is 146 days - this one is under escrow in just 48 days AFTER Staging! HA!

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Platinum Home Staging, Inc.   Home Staging Los Angeles, Los Feliz, Hollywood, Hancock Park, Sherman Oaks, Encino, Canoga Park, Van Nuys, West Hills, Northridge, Simi Valley, Moorpark, Wood Ranch, Thousand Oaks, Calabasas, Oak Park, Agoura Hills, Westlake Village, Newbury Park, Camarillo, Oxnard, Ventura, Santa Barbara, Malibu

This Home Staging was a FUN one! Platinum Home Staging, Inc. has Staged MANY homes, but it had been SO-O long since we had done a mid-century modern style, that quite frankly we couldn't even find the pictures in our back-up hard drive. Since that time we have also greatly increased our inventory and found some additionally fabulous vendors that really helped to make this Home Staging SING!

Click on the picture to be transported to this Mid Century Modern Home Staging in Santa Monica, CA

One of the most important aspects to consider when hiring a Professional Home Stager is to ensure that they have the knowledge and experience to Stage to the style and/or period of your home. Every home is different, the Buying Demographics are different to each area as well. Platinum Home Staging, Inc. is your Home Staging Company with the experience, knowledge and expertise to effectively Stage your house to the architecture of the home and demographics of the BUYER.

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Platinum Home Staging, Inc. Home Staging Los Angeles, Los Feliz, Hollywood, Hancock Park, Sherman Oaks, Encino, Canoga Park, Van Nuys, West Hills, Northridge, Simi Valley, Moorpark, Wood Ranch, Thousand Oaks, Calabasas, Oak Park, Agoura Hills, Westlake Village, Newbury Park, Camarillo, Oxnard, Ventura, Santa Barbara, Malibu

Sometimes Home Staging can be simple mathematics: addition and subtraction. In this case, Platinum Home Staging, Inc. was called by the Home Owners to Stage their beautiful newly constructed Tuscan Villa located on the Westlake Village Island. They needed additional space for their additional grandchildren to come visit (seems they hadn't thought about their children multiplying so quickly).

So to maximize the results of the equation, we stuck to simple mathematics:

By subtracting the negative spaces and clutter, and adding drama and focal points.

To get more information and pitcures of this amazing property in Westlake village, click here,

to see a complete before and after transformation of our Home Staging, click here.

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Platinum Home Staging, Inc. Home Staging Los Angeles, Los Feliz, Hollywood, Hancock Park, Sherman Oaks, Encino, Canoga Park, Van Nuys, West Hills, Northridge, Simi Valley, Moorpark, Wood Ranch, Thousand Oaks, Calabasas, Oak Park, Agoura Hills, Westlake Village, Newbury Park, Camarillo, Oxnard, Ventura, Santa Barbara, Malibu

Maybe, maybe not - but it sure can save you a LOT of headaches and aspirin!

Does Home Staging involve swallowing a big pill? Comments on a previous blog post raised my level of thinking about how the Home Staging industry is perceived, and you can read what prompted this blog post in the comments here. Now I've never personally touted that Home Staging is THE "Magic Pill" to sell a home faster in today's market, however I do firmly believe that it has certainly helped the properties which we have Staged sell MUCH more quickly. So why is accepting Home Staging as a viable tool to selling Real Estate such a hard pill to swallow for some?

Some say, "You don't need to Stage; just paint & declutter" OK, well painting and decluttering IS Staging! Although this is just the first step, but a Professional Home Stager wouldn't advise a Seller to paint every wall white and simply telling a Seller to "declutter" is like plopping them down in front of a TV with static on the screen. They don't know what "declutter" means - most think it simply means putting their shoes away into a closet. Most Sellers don't realize that to "declutter" really means to begin packing their priceless shotglass collection. Start taking some aspirin, your up-hill battle has just begun.

Some say, "You don't need to Stage; just have your carpets cleaned" OK, well cleaning your carpets IS Staging. But what if the smell of the 3 cats and 2 dogs isn't removed by "cleaning". The Seller may have just pulled out their handy dirt devil carpet cleaner & spray solutions to get rid of the "spots". Even worse, what if you're not comfortable telling your Seller that you can STILL smell their "kids" ~ a Professional Home Stager would know exactly what to tactfully say, and save you a few more aspirin.

Some say, "You don't need to Stage; just clean." Now, the picture to the left may startle you, I know. But again, clean to someone who looks at something every day this might be clean, but to another person it may be very off-putting.

When selling a home, cleaning to one person is pulling out a dust rag, to Buyers cleaning means "sparkling". Get the cobwebs down from the corners, dust the tops of all the doors and ceiling fans, bleach your bathrooms, tile and grout.... THIS IS Staging. Do you really want to have to spend your valuable time arranging for cleaning services? I've even seen some Realtors pull out a paint roller - your time is much more valuable than that.

Some say, "You don't need to Stage; just open the blinds." This IS Staging, but a Professional Home Stager will be able to take it one step further and be able to explain to your Seller that they should take down their "expensive floral drapes" that they endear to have them cleaned and packed and to maybe even have installed in their next new home - all while enhancing the view to the beautiful park across the street. This IS Staging.

Some say, "You don't need to Stage; the house will speak for itself." You're right, the house can and will speak volumes if it has an awkward floor plan with 10 doors & entrances to one room, or an open floor plan bathroom in the middle of the master bedroom "suite". Calling it a "suite" doesn't make the Buyer feel any better when they can't imagine sleeping next to a bath tub. A Professional Home Stager will be able to make the space MAKE SENSE to a Buyer, this IS Staging.

Some may even say, "You don't need to hire a Home Stager; I CAN DO IT FOR YOU." Personally for me, this is a right-brain / left-brain thing. Some can do this, most can not: stick to what you know, and what you do well. You may have been through 500 Home Inspections, but that doesn't give you the expertise to practice the trade - just like most Home Stagers would have NO IDEA how to write an offer, or follow up on contingencies, many Realtors think "staging" is just putting furniture into an empty room. See the difference?

Some say, "You don't need to Stage; it's too expensive and price will sell anything." Here's where you may very well be wrong. Staging does not have to be expensive, most Home Stagers have several different options to fit most budgets. And price may NOT sell anything. If two properties are competing for the same Buyer, why would they take your overflowing closets, dirty walls, smelly carpet, cobwebs, and awkward floor plans over the clean, bright, inviting home down the street. Even if priced below the competition, Buyers will see your dirty smelly, awkward home as a money pit that will cost $20,000 to make it "livable". Today's Buyer doesn't want an allowence either. Most Buyers are willing to up their buying power by $20,000 for the home that is already move-in ready so that THEY don't need to take aspirin. This IS Staging.

Have some of you actually taken a LOOK at some of the photos presented on the Internet of your Listed Homes? I guess you should just IGNORE that the NAR says that OVER 87% of Buyers "shop" the Internet first before they physically go see homes and will "pass" on any listing which did not immediately connect with them visually during their virtual "hunt". Home Staging will ensure that Buyers will want to come SEE your home or listing. Staging will ensure that there is a higher interest in your home or listing. Isn't that your JOB as a Realtor? To bring in AS MANY prospective Buyers as possible? THIS IS HOME STAGING

Still don't believe me? Here is a Buyers Perspective

Platinum Home Staging, Inc.

Of the hundreds of homes on the market in your area,

How will your home compete?

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