As a follow up to a previous blog, Where Is It All Coming From?, I thought I'd give it a little time to sink in and really take a hard look at where my business IS coming from, at least via the Internet. If you haven't taken a good look at how consumers are accessing your Internet presence you may be wasting valuable time (& money) spinning your wheels on fruitless efforts. Through my Yahoo Web Manager I can see that my pesky pay-per-click ad, is actually paying off with over 46% of consumers finding my website through Google Adwords. You can also see that almost 12% are finding my information through Twitter - 12%!!! ActiveRain is right up there as well showing at a close to 9% w/ another 2.8% coming from Localism (May I add that this is usually MUCH higher as consumers have accessed my website via ActiveRain Portfolio, blogs, as well as comments that reflect in Google alerts) And it doesn't cost a dime! Here's what I look at EVERY DAY:
| http://www.google.com/search | 46.20% |
| Unknown | 14.87% |
| http://twitter.com/Connie_Tebyani | 11.91% |
| http://activerain.com/phs | 8.85% |
| http://search.yahoo.com/search | 4.67% |
| http://www.platinumhomestaging.com/Portfolio.html | 4.44% |
| http://energizedseller.com/forums/t/310.aspx | 3.92% |
| http://localism.com/neighbor/phs | 2.83% |
| http://www.casamirabella.com/serve.php | 2.32% |
I can even see exactly WHEN, people are accessing my site:
| Day | ||
| Sun 03/29 | 3 (3) | |
| Sat 03/28 | 12 (12) | |
| Fri 03/27 | 16 (16) | |
| Thu 03/26 | 16 (16) | |
| Wed 03/25 | 11 (11) | |
| Tue 03/24 | 18 (18) | |
| Mon 03/23 | 21 (21) | |
| Sun 03/22 | 11 (11) |
Through another FREE internet tool called SiteMeter, I can look at it from a different perspective:
This tells me that on average people who click on my home page, proceed on to learn more about Platinum Home Staging, Inc. or to visit our portfolio. The great thing about SiteMeter also, is that when you really get into the depths, it can even tell you what pages your consumer looses interest and "clicks out".
After reviewing these for the past few weeks it has given me valuable in-site and learnings to where I might be wasting my time, and time is money, right? For example: advertising on Craigslist, although it has great SEO and clients may be seeing my "name", they are not interested enough to click to the website, maybe I should be doing something different, or forego it all together. That I really need to further investigate where the "unknown" 14.87% is coming from so I can maximize it a bit more. That consumers are finding our services and site through SO much more than I would have ever dreamed; such as casamirabella.com - had never heard of that one until today.
Take a few minutes to investigate your website and business, you may be surprised and what you find, and be able to stream-line what works: or doesn't.
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Platinum Home Staging, Inc. does Home Staging, and SO much more!
Call us today at (805) 553-9952
Serving Ventura County and Greater Los Angeles Areas: Los Angeles, Los Feliz, Hollywood, Hancock Park, Sherman Oaks, Encino, Canoga Park, Van Nuys, West Hills, Northridge, Simi Valley, Moorpark, Wood Ranch, Thousand Oaks, Calabasas, Oak Park, Agoura Hills, Westlake Village, Newbury Park, Camarillo, Oxnard, Ventura, Santa Barbara
NAR Released that over 87% of today's Home Buyers first "shop" the internet, or narrow down their "list" of properties to view in person, solely by how a home is marketed and perceived on the Internet by number and quality of the photographs of the home. But did you also know:
That only 10% of Potential Buyers can envision the home's true potential?
Is THIS how your home is being viewed on the Internet? Wouldn't you rather it look like this?
What is this room for? Don't leave Buyer's guessing.
Awkward floor plans, what to do? Staging sets it all straight.
Small spaces can scare away Buyers - Staging sizes up the room.
Staging can also make the best of what you HAVE ~ breathing new life with the services of professional Home Staging.
Platinum Home Staging, Inc. ~ (805) 553 - 9952
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Home Staging for Los Angeles, Los Feliz, Hollywood, Hancock Park, Sherman Oaks, Encino, Canoga Park, Van Nuys, West Hills, Northridge, Simi Valley, Moorpark, Wood Ranch, Thousand Oaks, Calabasas, Oak Park, Agoura Hills, Westlake Village, Newbury Park, Camarillo, Oxnard, Ventura, Santa Barbara
It's happened to all of us, when taking pictures of our prized works or property we inevitably find ourselves sometimes making our own grand appearances in the reflections of our photography. You know what I mean, you take "the perfect shot" only to get back to the office and find yourself, camera pressed to your eye, in the reflection of a mirror.
Keeping the rules of design in mind when Staging or decorating a home, that a mirror should only be placed if it is reflecting something beautiful, you can also use this to your advantage to take some fabulous pictures of your Staging works - from a different perspective.
Note the reflection in the mirror It's all in the details There is a window with lots of light
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Platinum Home Staging, Inc is your Professional Home Stager serving the greater Los Angeles and Ventura County areas. From Los Angeles to Santa Barbara, and everything in between, call Platinum Home Staging, Inc. today for your FREE Home Staging Bid! (805) 553-9952
Upon entering this house as a Buyer looking for a home, where would you go from here? Human nature would say, "To the left, that's where the living spaces are." However in this home the floor plan is flipped. Guest bedrooms are on the 1st floor, the Kitchen, Living spaces and Master bedroom are actually located on the 2nd floor.
Following their instincts, Buyers and Realtors when looking for a huge kitchen and living room would immediately turn left to three empty bedrooms, and were a bit befuddled. Once Buyers and Realtors DID go up the stairs this is the area they would be "welcomed" by. Would you be interested in this home? Nobody else was.... So for seven months this house that is located just steps away from Ventura Beach sat on the market with little interest.
So after taking the home off of the market for a short period, partnered with a new Realtor and a grand marketing plan, the new Realtor suggested that the home should be Staged. She had worked with us on a prior property just a few blocks away, which sold in 3 weeks - so she was confident in the results Staging would be able to present.
Now after Staging, if you were a Buyer entering this home, THIS is what you be presented with. The eye is brought to the right where the entry table and marketing materials are located and spotlighted. The plants and artwork immediately bring your eye to LEAD you up the stairs, to be presented with THIS grand living space. Yes, Home Staging DOES lead the Buyer, but only in possative ways and to the right places and focal points when presenting your home for sale.
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Platinum Home Staging, Inc is your Professional Home Stager serving the greater Los Angeles and Ventura County areas. From Los Angeles to Santa Barbara, and everything in between, call Platinum Home Staging, Inc. today for your FREE Home Staging Bid! (805) 553-9952
Platinum Home Staging, Inc. brought this Summerland, CA home to life. With 3 Bedrooms, 3 Full Baths and views from Ventura to the Santa Barbara Pier.
With years of experience, extensive portfolio and proven results in today's market, why would you consider going any where else?
Call us today for your FREE
Home Staging Bid
(805) 553-9952


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