Los Gatos, California, like Monte Sereno, Saratoga, Almaden Valley, Cupertino and Los Altos, is an area which is well reputed within Silicon Valley (the San Jose area) for its great schools, low crime, and quality of life.
People flock to Cupertino, Saratoga, Palo Alto, and a few other areas for the high scoring schools. But at the same time, other families feel that those areas are "pressure cookers" or "unbalanced" so look for schools with a great education but not quite so much pressure.
Enter Los Gatos.
It's often thought that people pay the high price tags mostly because of the schools here in Los Gatos. But there are many other excellent attributes in The Town: community involvement, scenic beauty, great parks, a vibrant downtown, and more.
What is surprising is to learn that Money Magazine recently stated that 1/3 of the children in the town of Los Gatos attend private schools rather than the highly acclaimed public schools. I wrote about this on my Live in Los Gatos blog, with comparisons to other places too. For more information, please read that post:
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Today I went on the Broker's Tour in Silicon Valley's west valley areas of Los Gatos, Saratoga, Monte Sereno, Cambrian Park (part of San Jose), and Campbell. There's always a variety of homes available - big and small, elegant to simple. Most are well staged and prepared. But each week, I see some homes where I just have to wonder why the sellers didn't do this or that. Today was no exception. I saw a home that was great on the inside (in fact, I intend to show it to my buyers). There's peeling paint and other problems along the front of the house, though. And it's listed at well over a million dollars!
Of course, I've also had seller clients who didn't want to do the staging work I've strongly recommended at times, so I do understand how those agents feel when they tell their clients. "You need new carpet and paint", and the sellers just won't do it.
Selling a property always comes down to price, condition, and marketing. Agents only control the marketing part of things, but we can advise on price and condition. It's easier to be convincing with price because there are sales (or lack of them) to indicate an approximate range. Numbers make it easier to convey. Condition is tougher. Sellers don't want to hear that their out-of-date bathrooms or kitchens or decor is going to hurt a home's sale price. Agents know - we are "in the trenches" and hear buyer comments so realize that even if it's not always easy to measure, the impact of good staging is huge.
Today I looked at the ratio of homes selling in various parts of the west valley and discussed some basic staging tips on my Valley of Hearts Delight blog. If you'd like to see some of the data and a few general tips for staging in a tough buyers market, please have a look at that post:
Stage Your Silicon Valley Home Like Your Sale Depends On It!

Blogging has become my primary source of meeting new clients in recent months (from my Real Town blog, www.LiveInLosGatos.com), so I have decided to expand what works (and cut what doesn't) by replacing a non-performing website with a blogsite that I believe will do great things for my business and my clientele.
The old site can still be viewed at www.ValleyOfHeartsDelight.com. It is a Best Image site, which is quite expensive at $60 per week! A year or two ago, it was a great source of leads. Now it is merely a budget drain and a source of amazing quanties of spam. (There is no test before forms are submitted to keep bots from spamming.) The Valley of Hearts Delight URL will be directed by the end of this month to my new site.
For now, you can have a sneak peek, even though it is not 100% done (and I'm still learning how to use many features of it myself). For instance, I asked them to please put in the MyBlogLog widget, but no luck after 3 weeks, so unfortunately I can't tell easily if any of you who are members pop by yet. Soon, I hope. That is a fav of mine.
The long URL is www.SanJoseRealEstateLosGatosHomes.com. This is an RSS Pieces site and Mary McKnight suggested this URL. I find it long, but defer to her knowledge of SEO and what pleases Google. I know real estate, and I know writing. I don't really know (or want to know) the finer points of the SEO wars. So I will take her professional advice here.
I've begun adding posts, and you may not be surprised that the first batch of them are long. I've tried to start with what my friend (and blog coach from Project Blogger, the managing editor of Real Town) Frances Flynn Thorsen calls "evergreen posts" - the ones that are always timely. Shorter posts will follow soon! 
I hope you like the new site and welcome your feedback.
How is the Los Gatos real estate market doing?
Well, it is a bunch of micro-markets, really, even among the single family homes:
Once you add in townhomes and condos, it gets even more confusing!
In a nutshell: the mountain areas are selling pretty slowly and are usually not considered as part of Los Gatos proper. The 95030 and 95032 areas are a buyers market overall, with only one home in five selling. That said, the turnkey home "in the schools" that's between 1 and 2 million is selling pretty decently IF it's priced right.
What's not selling? That would include the very high priced homes (over $3 million it stalls out), odd architecture, oversized homes, expensive condos.
Want more? Please visit my Live In Los Gatos blog to see charts and graphs.
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