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Rudy McCormick

Real Estate Marketing, where is it going to go now?

Seems like the only segment of the real estate market still moving is the investor rush on foreclosed homes which banks are letting go for pennies on the dollar. Seems like class warfare to me but what do I know. I think that the tax credit will not expire like a realtor exclaimed yesterday... In fact it may go away for a week or so but I am sure it will be back when May and June roll around and not a peep is heard by the normal move up and move in group.

Realtors all over the country have adopted a new strategy in terms of how to liquidate short sales and foreclosures, LIE!! Can't tell you how many times over the last couple months a family member has been out and out lied to by SEVERAL different real estate professionals, working with several different firms, and believe it or not they are all saying the EXACT same thing.

" This property will sell today!", "We expect several offers by the end of the day.", or " We currently don't have an offer but we should be receiving one via fax any minute." Then when an offer is submitted the other offer automatically becomes full price. If there were that many offers flying around the statistics would be booming. I guess in the face of extraordinary events real estate professionals must say things that are extra-ordinary just to get people to move.

Sadly, this tactic is highly illegal and very unprofessional... and yet widely accepted within the industry and even preached by sales managers and the people making any kind of living in the business anymore.

I have a better idea, why not just market yourself better? Really! Just do a better job at getting warm bodies in front of you so that you don't have to continue to lie to make a living.

Video and Photos are now at the core of online marketing and if you have great video and robust photos and slideshows on your better than average website you don't need to lie, because your probably getting a steady flow of leads every single day.

Where is the best place in Wisconsin to invest right now?

Southwest Wisconsin Real Estate is really the only place where pricing and value are still one in the same. I mean prices have come down in other parts of the state, but the bubble that artifically inflated prices really never happened in Southwest Wisconsin.

Watertown, Wi - TAX CREDIT SPURS only segment still moving.

Some time ago a not so famous segment posted on my facebook wall to hurry up and take advantage of the first time buyer tax credit before it expired. I commented that there is no way they can let this program expire in its current form as this is 50% of the already weak market. If you don't think this market is weak your nutso and if you don't admit it your a liar. Anyway about a year ago this month I had been a part of an article for the Milwaukee Journal regarding the market and how soft it was last year. In the area I had been working ( Wisconsin Dells Real Estate, Lake Delton Real Estate, and the surrounding areas) most of the transactions that were taking place were either cash sales, short sales, or foreclosure sales. I would say that was the largest segment of the market at about 30% of the closing sales. Today I am no longer active in selling properties, I cannot properly work for a seller while the market, the government, and the banks all work for the buyer. That is another story all together. I did, however read a post that suggested that over 50% of the sales are either short, or forclosure sales. So technically speaking if you take the cross section of that 50% you get to see pretty clearly a number of things.
The first thing I see in this market is that if the largest section of the market is distressed then you have to ask " who buys distressed properties?" , and the answer is first time buyers...Investors looking to buy rental properties..and a very small percent will be upgrading their homes.
So if you think the fed would allow the largest section of the market to just vanish along with their borrow from Peter to pay Paul program, once again I think your nutso.

There is one segment that continues to be steady, stable, and pretty much neutral in terms of value. Recreational property, yes land and farms are still chugging along at their own pace. This segment will outshine other areas in real estate due to its unique position. You can hunt on a wooded parcel, camp, and do a lot of things other than pray for your investment dollars to explode. So to make a long story short, I told ya so and I will do it again very soon.

Amazing new product will be released soon

Do it yourself SEO?? Yes, its going to be very possible very soon for realtors to do SEO for themselves and actually be able to follow a step by step program. MWM, a Wisconsin Search Marketing entity is putting together a program where people can actually do their own SEO and Web Marketing .

This program will not be for everyone, and will be initally by invite only. If your interested in this SEO program which is only offered through MWM, shoot me a message and I will get you the details once they are available.

Happy selling !!

Rudy