RCRS commends the following Associates for Outstanding Success in General Real Estate Sales & Rentals for 1st Quarter 2010:
Downtown/Brickell - Fernando Escudero, Jessica Rivera, Freddy "Beco" Mora
Miami Beach - Adriana Pinto-Torres, Carlo Dipasquale, Sam Green
Midsection (North Dade & Broward) - Paola Guzzo, Mary Mass, Blanquita Rivero
Palm Beach - Mauricio Canete
Buy. Sell. Lease. RCRS.NET
Leading luxury real estate broker and RCRS CEO Alicia Cervera Lamadrid was featured on a segment of "The Today Show" earlier this morning discussing the unprecedented sales success of Icon Brickell, Downtown Miami's premier condominium.
To view the segment, please visit http://today.msnbc.msn.com/id/26184891/vp/35907802#35907802
Run, Scamper, Scurry or Trot to Meet Your Neighbors at the Icon Brickell Pet Party
Sunday, March 7th
11am to 3pm
Brickell Park, 501 Brickell Avenue - located on the water next to Icon Brickell
Make sure your pet is ready to make a lasting first impression. There will be prizes for the Best Dressed, Best Tail and Best Trick; plus a light lunch and cool drinks. Make new friends and connect with local pet-friendly merchants.
RSVP to iconsalesadmin@relatedgroup.com
Sponsored by:
Related Cervera Realty Services
Miami Beach Pet Spa
Grooming Parlor
Miami-Dog-Training
Brickell Animal Hospital
Run, Scamper, Scurry or Trot to Meet Your Neighbors at the Icon Brickell Pet Party
Sunday, March 7th
11am to 3pm
Brickell Park, 501 Brickell Avenue - located on the water next to Icon Brickell
Make sure your pet is ready to make a lasting first impression. There will be prizes for the Best Dressed, Best Tail and Best Trick; plus a light lunch and cool drinks. Make new friends and connect with local pet-friendly merchants.
RSVP to iconsalesadmin@relatedgroup.com
Sponsored by:
Related Cervera Realty Services
Miami Beach Pet Spa
Grooming Parlor
Miami-Dog-Training
Brickell Animal Hospital
http://cbs4.com/video/?id=92093@wfor.dayport.com
Reported by David Sutta
It's been called the ground zero of Miami's condo craze: Icon Brickell. More than 1,200 luxury units hit the market as South Florida's real estate crashed. A year after its first tower opened, a majority of the units are still dark.
In fact, up until a few months ago developer Jorge Perez could count on on his hands how many pre-sold units actually closed.
"Truth be told, if somebody wanted to fire sale this property, there isn't one fund in the country that wouldn't love to come take down this property," said Alicia Cervera Lamadrid, of Related Cervera Realty.
But that hasn't happened. With the cooperation of HSBC and Bank of America, Cervera has managed to begin selling this Icon one unit at a time. Six months ago she might not have sat down for an interview.
"It would have been a hard interview because you would have asked me how many sales have you had in the last month, and I would have said none or maybe I would have said two or three," she said.
That's not the case anymore.
Wednesday night Cervera threw a party for more than 30 brokers who have sold 110 units since December. She even had a photographer on hand to take pictures of the brokers for an ad she plans to run in the Miami Herald announcing their success. The brokers were smiling ear to ear. "I've sold three, and they are very happy, the buyers," said Nihan Goren, of Florida Investments.
Max Mlekus, of Keller Williams, told CBS4 he moved four units.
Annie Montiel, a broker who just started five years ago in Panama, has had a really good month. "Six already, and I'm going to sell two more," Montiel told CBS4's David Sutta.
CBS4 News thumbed through the contracts. They are real. So how did they do it?
A price drop of more than 30 percent and developer financing. Half million dollar units are being snagged up by primarily international buyers for $200 grand. Million dollar units are going for as low as $500,000. In the grand scheme of things though, less than a tenth of the project has sold.
Cervera admitted, "It's a drop in the bucket. There is no doubt. But that's how buckets are filled, one drop at a time."
She thinks it's a sign downtown's condo craze may be on its way back.
"It should be a very good endorsement for the city and anyone who is out there considering buying. If they were thinking about when and how and why, I think this is clear indication that when is now," said Cervera. "It definitely is a step in the right direction."
Two years ago the experts believed it may take a decade for Downtown Miami to work out of this condo mess. Right now though places such as 500 Brickell, with some 600 units, have just 50 left to sell. It's peanuts compared to the elephant-sized Icon in Downtown Miami. We'll have to see if this rise in sales continues for Icon and surrounding areas.
Icon Brickell brings Philippe Starck-inspired living to the heart of Miami. At the intersection of the city’s most vibrant new residential, business and social centers along the Miami River between downtown and the Brickell neighborhood, this property delivers the ultimate Miami lifestyle surrounded by the most magnificent bay, river and city views. Complete with luxury residences, a full-service boutique hotel, restaurants, parks, spa, and the most impressive pool scene to ever hit Miami, featuring the longest pool in Florida and an 80-person hot tub on a two-acre pool deck, this will be the address to which all Miami residents and visitors aspire to be. For more information, visit www.iconbrickell.com.
RCRS is a full service real estate brokerage firm specializing in sales and rentals of luxury condos and homes.
Related Cervera Realty Services (RCRS), headed by leading luxury real estate broker, Alicia Cervera Lamadrid, is responsible for the exclusive sales and marketing of many of South Florida's most successful and prestigious projects. With a solid presence in Miami-Dade, Broward and Palm Beach Counties, RCRS has grown strategically to serve the needs of leading developers in South Florida.
RCRS is a full service real estate brokerage firm specializing in the sale and rental of condos and single-family homes. Formed in 2000 to assist developers with the sale of multi-family residential projects in South Florida, RCRS began operations with five sales associates and one job. In the nine years since, RCRS has successfully handled forty jobs selling inventory priced from $99,000 at Loft 1 to $19 million at Apogee South Beach. Now home to more than 135 full-time real estate professionals, the RCRS team has sold over 13,600 units representing over $6.8 billion in sales.
In creating RCRS, Cervera Lamadrid envisioned servicing customers beyond the closing of their residence. The company's goal is to stay involved by creating a positive, permanent office environment where customers feel comfortable discussing the buying, selling or leasing of their residence or second home, within walking distance of their unit. In pursuing this goal, RCRS now has offices and teams working together from Brickell to Downtown and South Beach to Palm Beach. RCRS associates know that real estate is all about location. By officing in the heart of the neighborhoods they service, their response time is immediate, their knowledge is intimate and actualized and their market outreach is thorough.
The diverse backgrounds of its associates and management provide RCRS a vast network of social and business contacts as well as an extensive customer and broker base, both locally and internationally. The formula for success at RCRS is to provide customers with a comprehensive program tailored to meet the distinctive needs of each residence in order to effectively position the product in the market and maximize sales. This approach has yielded an outstanding track record.
ActiveRain Corp. is not responsible for the accuracy of the site's content (which is written by members of the ActiveRain Real Estate Network) and does not endorse the views of the real estate agents, mortgage brokers, and others listed here.
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