Steven Ayres

This past weekend I decided to take a little break from my usual surroundings. I live in the Twin Cities, and I wanted to get away from the city life for just a couple days and unwind. A friend of mine reccommended Ruttger's Bay Lake Lodge as a good place for a weekend get-a-way. After doing a little bit of research I found out that they are considered one of the best Minnesota Lake Resorts around.

It turned out to be a great decision on my part, as I ended up spending my weekend playing golf, swimming and all around relaxing without a skyscraper in site!

I want to make a recommendation to a great Minneapolis Attorney. Rory Durkin at Giancola Law Office is a great Criminal Defense Attorney. Their areas of practice cover most Criminal cases and you can check out thier site here: Minneapolis DWI Lawyer.

I want to make a reccomendation. If any of you are looking for an apartment in St. Paul, I would highly reccommend REE Aparments. They know St. Paul Apartments

Seasoned professionals in the arena of online marketing know it's sometimes better to use keywords that target potential customers who are "late" in the buying cycle.

So, how do you find out what these keywords are? ...and why are they so important? In professional terms, what we are talking about here is the concept of targeting so-called long tail keywords.

Long Tail keywords are those 3 and 4-keyword phrases which are very, very specific to whatever you are selling. You see, whenever a prospect uses a highly specific search phrase, they tend to be looking for exactly what they are actually going to buy. In virtually every case, such very specific searches are much more likely to convert to sales than general generic searches that tend to be geared more toward the type of research that consumers typically do prior to making a buying decision.

So don't be afraid to build your site around "Toledo Starter Homes for Families".

I just want to make a post today to address a quick question that I have received in the last week.

First of all I want to thank Joan Whitebook for reading my blog and taking time to respond with a question.

Q: She asks if my posts include the recent changes to the Google formula.

A: Google spends millions and millions of dollars perfecting alogorithms that produce the optimal experience for the searcher. They are not concerned about those who are interested in promoting their sites. Unless you buy Google Pay Per Click. Therefore, they do not announce and are actually quite secretive about any of their new features to the search engine.

That being said, there has been a leak that has made it's way into certain circles that I think is very helpful. The idea is that Google will now be largely driven by what they call Latent Semantic Indexing. This is a fancy way to say that google will not just use the keywords in your web page, but that they will use all the words in the document and rank they relate to each other.

Here is an example:

Old Way

Primary importance: Tiltle Tag: St. Paul Realtor Body of Site: Repeat those words in the body of your text throughout your web pages.

New Way

Still important to use this technique above, but there is an additional step. The rest of your text needs to reflect the "theme" of your targeted keywords. (ie, there needs to be writing about st. paul, the community, the real estate there.)

So, the point is, you need to go a step beyond just including keywords in title tags and text body. Write your site in such a way that a computer alogorithm can distill it down into your desired theme and give you favorable search rankings.

Ciao