Bobby Carroll - Real Estate Marketing

In my previous Active Rain post, many of you voiced your desire to know "a little HTML code" so you could add those uber important h3 tagged sub headlines I mentioned on several occcassions. I confess, I'm a novice at HTML code, but I can wip out some code when I need to and sub headlines beg to be coded with h3 tags. With that said, here are some quick, and easy to follow instructions on using and adding HTML code to your AR post.

Tips to Adding H3 Tags in Your Sub Headlines

1. To make it easy, write your post first, then save it as a draft
2. Click the edit button and click the "HTML" code view tab. You'll need to locate the sub headlines you created previously in visual view and substitute the "p" in code with an "h3"
3. You will also need to close the tag. Again, substituting the "p" with the "h3"in the closing tag (</h3>.
4. Next save the draft again, and take a look at the saved draft post. You should see a "bolded, larger text" of the sub headline.
5. Once you have designated all your sub headlines with the h3 tag, you are ready to change the visibility from "draft" to "public" for your AR post. You may have toggle back and forth several times to get the post the way you want it.
6. BTW-Don't forget to also include your hyper-local keyword references in your sub headlines. It has tremendous impact when your post is indexed by Google.

Add Interest & Some SEO Pop!

Taking these extra steps will help make your post not only more interesting but it will make them easier to read, and even add a little SEO POP to the post as well.

If you have a question, do leave a comment. I'll do my best to help. :)

Bobby Carroll - Dakno Real Estate Marketing

Connect with Me on Twitter: @rewebcoach

P.S. If you own a WordPress blog, be sure to take advantage of the h3 tag in the dropdown in your WP blog dashboard. Most bloggers using WordPress are clueless and never use it!

Do you find yourself being asked by blog and website owners to read “War and Peace” novel articles with forever scrolling content? I call these novels a "Wall of Words". The sheer thought of reading it sends me in search for the big red X or the back button. Admittedly, I have written my fair share of terribly long articles in the past, but no more.

Are You a Tease?

Plus, most real estate web sites fail to use proper structure. Failing to use sub headlines (designated with a Headline tag-h3) to help tease the site visitor to what the paragraph will say is a missed opportunity on so many levels. Your website backend editor should allow you to designate your sub headlines with an h3 "tag". If your current website editor prevents you from having the ability to designate sub headlines in this fashion, you are handicapped and it may leave you on the “long end of the search engine results“. Having the ability to easily edit your headlines, sub headlines and body content really is important if you want to be near the top of the search results.

Format Your Copy to be Scanner-Friendly

I also strongly recommend you format your copy with the following structure (when practical). You might be asking why? Your website copy must be scanner-friendly! Site visitors all have a terrible case of ADD (Attention Deficit Disorder). Consider using this format for your content:

• Page Name=Headline (h1)
• Short intro paragraph
• Sub headline (h3)
• Short content paragraph with complimenting image (images give the reader's eyes time to rest plus it adds interest to the page)
  
• Use bullet points so the reader can scan and easily find the information they are looking for
• Sub headline (h3)
• Concluding paragraph containing a "call to action"

Avoid Using Multiple Font Styles, Colors and Sizes

If you long for your website or blog to look like it stepped out of the 1990's, go ahead add all the weird font styles, colors, words bolded and underlined! Just know that you will probably be the only site visitor who hangs around long enough to read your content. Using these tactics to format your copy is so unprofessional. Now add spelling mistakes and you'll get an "A" for making your site and it's information look less than reliable.

Ask the Site Visitor to Take Action! (this is an example of a Sub headline with an h3 tag)

In your concluding paragraph, always include a strong call to action (request this information, read this article, search homes now....). When should the reader take action….NOW!

Don't Forget Those Geographic Keywords!

So the next time you write copy or have real estate web copy written for you, think “geography” and then add the geography identification to the copy. Once you have written the copy 21 times using these techniques, it will become a habit and you’ll write great, reader-friendly, SEO-rich copy formatted properly without missing a beat!

What's Stopping You Now?

Be sure to leave a comment now (I practice what I preach!! - call to action) and let me know what is preventing you from taking action (and control) of your website (and its content). Implementing these best practices TODAY, you will begin to see better results.

Bobby Carroll - Dakno Real Estate Marketing

Follow Bobby Carroll on Twitter (@rewebcoach)

P.S. Have you visited Dakno.tv? You really should!

Update!

See my next AR post on easy instructions to adding h3 tagged sub headlines to your AR post!

You have probably been told that you need to maintain at least one real estate blog, a Facebook Fan page, maybe you have a Twitter account plus you have to manage several profiles scattered all over social media, but are you really getting the most from your efforts? Utilized correctly, your blog and all those portals can work in your favor. Hang in there help is on the way!

Learn & Achieve Greater Results with this FREE Dakno Real Estate Blogging Webinar!

During this hour-long live streaming video training session Brad and I will show you ways how to help you truly benefit from what you have started and how to maximize your efforts. You will also discover how to drive more traffic to your blog plus you will gain incredible insight how to increase your Search Engine Optimization.

For more information about this free streaming webinar. Visit www.bloggingbootcamp.com/free

If you will be unable to attend this FREE Live Streaming Webinar but want to ask a question, just leave it in a comment below.

To your blogging success,

Bobby

@rewebcoach

Visit the Crystal Coast Blog

P.S. Checkout our new Dakno studio in Brad's promo video below. It's pretty sweet if I do say so myself!

As Monday's go, mine was going really well. I had even updated my Facebook status to say "Bobby is having a great day!" Why was this Monday such an awesome day. Life is all about how you view it, and I made a conscious decision to don my "rose colored glasses" and make it a great day. Plus, the fact that Brad and I had completed our mission to build a TV studio provided a dose of satisfaction. Why build a TV studio? To stream live video webinars like our Blogging BootCamp, a Social Media BootCamp (in the planning stages) as well as some FREE live streaming real estate marketing webinars. Life was (and is) GOOD!

Hanging with the Boss!

Little did I know Brad's invitation to grab some lunch and go with him to the post office to process his passport request would take a really cool twist. I always relish hanging out with my boss! I hope you can say the samething about yours.

Brad Headed North of the Border

A passport is required for Brad to travel to Canada next month when he speaks with Coach Ken at a RE/MAX conference. Anytime you mix the Federal Government (passport request) and the post office, you face a lengthy wait and the height of inefficiency. After lunch, we headed to the post office to submit Brad's passport application. Brad called me from inside to say "I'm number six in line and the line is going nowhere". With that, I headed for the nearest Starbucks in Cameron Village.

FREE Coffee Marketing Changes My Day!

Here is where my Monday really takes off. So head over to the Dakno Marketing Real Estate Blog for the rest of the story.

Each time we receive a Dakno Real Estate Marketing website inquiry before returning a call I go through my usual "drill" and Google the name of the party interested in our Dakno real estate website & blog products and services. (Do you go through that drill when someone contacts you about your services? - Maybe you should.) Because of the awesome SEO-power of Active Rain, many times a profile will appear at the top of the search results of an agent who has invested considerable time blogging at AR. Why not take advantage of this Google power and really make your Active Rain profile work for you. Here are 5 recommendations you might want to consider:

1. I see way too many AR profiles written with a 8 point font. Unless you target an alien audience under 35 years old with perfect eye sight make sure your profile font size is large enough to be reader-friendly.
2. Avoid using multiple font colors, font styles, font sizes and words underlined for no apparent reason (underlined words normally cue the site visitor that the word is a "link"). BTW - a few bolded words are ok, just don't go overboard and make everything bold and in all caps. IT GIVES THE APPEARANCE YOU ARE SCREAMING AT YOUR AUDIENCE! See what I mean.
3. Many profiles are written in third person making the profile cold and impersonal. I recommend profile owners write their "bio" in first person. It's far more casual and makes you more "approachable". Isn't that the objective to connect with people? Although this isn't a "AR About Me page" I think it ranks up there with one of the all-time best "About Me" pages! Take a look at AR member Elena Thurston's About Me page!
   
4. Because AR offers you some serious SEO backlink power, I suggest you link your target market keywords from your AR profile to your website and your blog and don't forget to use superior anchor text when linking. When I say link to your website I'm not just talking about linking to your homepage but to interior pages of your blog or website. I also suggest you "deep" link to interior pages like buyers articles, sellers tools especially your area information and your MLS property search tool.
5. Because the Internet Empowered Consumer is far more concerned with their needs than a real estate agent's desire to "capture" them, they are always asking the "what's in it for me question." If your AR profile fails to answer that critical question WIIFM, chances are you're missing opportunities to connect with your target audience. Maybe you should consider adding more value to your profile by offering some area information and do a little less "self promotion". To the consumer, it's mostly "noise" anyway.

Where's My AR Profile Example?

By now you are probably asking yourself Bobby where can I find a good example of an optimized AR profile page? I love examples and this one is a really good one (IMHO). Take a look at the profile page for Mr. Miami Beach Real Estate himself, Kevin Tomlinson's Active Rain Profile page.

A Great Way to Start Your New Year - Edit Your Active Rain Profile Page!

Start with those tips and you will experience greater SEO power and possibly stand a better chance of starting a conversation with a new prospect too.

Feel free to add this list. It's not comprehensive by any means!

Happy New Year!
Bobby Carroll - Dakno Real Estate Marketing

Twitter me: @Realestatecoach