Svetlana Stolyarova,Local-n-Global Realty, Broker

Real Estate is a very competitive world. Professionals compete with each other for the good listings or for the perfect buyers; sellers compete with each other for the buyers; buyers compete with each other for the best piece of property (where are those days!); or buyers compete with the sellers for a better bottom line. At the same time it is a beautiful world of partnership - without partnering with each other we would never close any single deal together.

I bet every listing agent in the world heard the phrase like "The other agents charge less" at least ones in their career. However, that's a part of our job description to disclose to our potential seller clients how much of our special skills gained by years of education, practice and training, how much of our time, money, creativity and passion will be invested in the sale of our client's property. How important it is to form a real partnership between the seller and her agent in order to succeed with our mutual goal. We take our part in this partnership as the agents' fiduciary duties.

There is one item in the list of agent's fiduciary duties which is kind of underestimated by both agents and their clients. I am talking about accountability. Sure, we are accountable for our clients' money, especially if it is the buyer's earnest money check. In regards of sellers it looks a little bit different. Very rarely the sellers pay up front. Usually we, the agents, get paid post factum - after the sale closes. How an accountability principle works in this case?

Working a lot with the sellers of Real Estate in Greater Cleveland, selling many of previously expired listings, I got to idea that because commission is a kind of future client's expense, many agents just don't have a clear understanding of how to be accountable for this "future" money. That's why we often see two major approaches among the agents who allow their listings expire:

1) Agent "justifies the value" of her services by paying a fortune to different third parties for unnecessary advertising just to prove that she is doing a job for her client. Accountability becomes a priority instead of the result. Excuses like "Market is slow" or "It's a bad-bad-bad buyer's market" are being produced instead of interested buyers.

2) Agent feels and acts like "It's my money which I invest in your property, so don't even ask me what I'm doing". No need to say that, in the absence of the result sellers get frustrated and feel abandoned and deceived.

The sellers may also take part in two major groups:

1) under-managers, who feel uncomfortable asking their agents to report on their actions, expenses and results. Usually, these sellers accumulate disappointments, hard feelings and frustration and are not willing even to notice the un-reported job by their agents.

2) micromanagers, who ask for every step to be reported, who use to control each penny of your Ad budget.

Much better is the clear idea of partnership between the seller and her agent based on a good marketing plan, which includes the periodic reports about the actions and results by the agent. Today's market is sure tough, mostly because it's an era of multi-channel marketing. Today we need to invest much more time, money, skills, and efforts into on-line and traditional marketing of our listings in order to get the best results for our clients. We just can not afford to skip one of the parts of our complex marketing plan.

I adjust my instruction "How to work with new listing" every month - changes are quick and may become critical if you don't keep up with them. I am very glad that the list of free yet valuable Web resources is getting bigger. At the top of my free Internet marketing assistants' list is the Active Rain and Localism. Real Bird is my recent discovery - it works very well! The potential buyers' and sellers' inquiries which come from PluggedinCleveland.com are very good. Beautiful presentations by VFlyer allow my sellers to get their homes exposed to as many people as possible. And leads which come from VFlyer are solid!

Though Craigslist in our area does not work well for sale of the houses, it perfectly works for rent! Another free resource is Talk.Realtor.com blog. Now, dear sellers, please estimate how much time is needed to utilize all these free resources. How much of designers' skills and knowledge of what, where and how to advertise is needed to get the call from The buyer. Even if your Realtor used only free Internet resources, she should've been got rewarded.

The good news for sellers is that we have a knowledge and plan how to use all channels of marketing which combines free and highly paid Internet resources, newspaper Ad, direct mail, Open Houses, multiplied by the force of professional partnership inside our MLS. It's not a luck or chance to get your Greater Cleveland house or condo sold on today's market. It's science of marketing and passion of sales by qualified Real Estate professionals.

Need to sell in Greater Cleveland? Please don't hesitate to call Local-n-Global Real Estate Information line 877-770-5551 or just call Svetlana Stolyarova directly at 216-548-4663. Our proven marketing system works for many of our Aurora, Mayfield Heights, Solon, Lyndhurts, Willoughby sellers. That will work for you, too.

Amazing Strongsville! It's probably one of just few unique places in the whole Greater Cleveland area where the businesses are booming, shopping plazas are growing, streets are getting better!

Good news is that home prices are still very affordable here. May be, it does not sound really exciting for current homeowners but the houses in Strongsville do not lose value. They do not gain a lot, too. But this fact is real exciting for the new home buyers. Isn't it an opportunity? You may buy the house today for a very decent and affordable price and get a close access to all Strongsville amenities!

Nice 3 bedroom split level house is offered for sale by Local-n-Global Realty.

You may call anytime 877-770-5551 ext. 126 to order your private tour.

Or call Svetlana Stolyarova directly 216-548-4663.

Need to sell your Greater Cleveland Real Estate? Don't do costly mistakes!

Contact Svetlana Stolyarova at 216-548-4663!

What is going on with condominiums in Mayfield Heights this year?

The Cuyahoga County statistics data on condominium sales in 2008 does not look real pretty. According to Realist.com,

However, the condo market in Mayfield Heights is different. Regardless all financial obstacles which Fannie May created for fair borrowers willing to buy Real Estate, especially condominiums, in Cuyahoga County, there are still many people who prefer carefree condominium lifestyle in Mayfield Heights.

Per MLS, this year 25 condominiums in Mayfield Heights closed on the average price of $134,000. It was a lot of negotiations on price, as sellers received 92 % of asking price in 2008.

Same period of 2007 gave us 19 sales for average price of $135,000 (no changes whatsoever). Sellers were not ready to negotiate: Sold price / List price ratio was 98 % in 2007.

Interesting: despite all the negative news on Real Estate market, sellers of Mayfield Heights condos were more optimistic on pricing this year. Reality check, though made them accept the same price as it was in 2007. Out of my and my colleagues' experience - sellers are better prepared for sale this year than a year before. Condos are in a better shape. More remodeling and staging done. As a result, buyers get the better deals. May be that's the secret of better activity on this market?

Dear buyers! Please pay attention to the wonderful condo in the Golden Gate Villas of Mayfield Heights. That's the perfect sample of the sellers' great job on getting it ready for new owners: newly redone bathrooms, nice updated kitchen, fresh paint, comfort and beauty. Just move in!

Need to sell or buy in Mayfield Heights or in other nice Greater Cleveland neighborhoods? Call Svetlana Stolyarova 216-548-4663. Greater Cleveland MLS search. E-mail us: Realty@Local-n-Global.com.

Few days ago I received a very nice "Thank you for your nice Market Snapshot" e-mail from one lady who needs to sell her house in Lyndhurst, OH. BTW, Lyndhurst was named as a number one suburb in Greater Cleveland by Cleveland Magazine last year. Lady's comment about the current market condition in Lyndhurst is, It's nice but very sad. She is the Seller, remember?

I work with the other seller who is trying to sell his very nice Lyndhurst house for a while. His opinion is very similar to one mentioned above.

All the sellers are in the same state of constant confusion. The same are the Buyers. And - honestly - it looks like the same are the Real Estate agents, at least many of them.

Do you remember the Seller's market? When it was not so hard for the listing agents to act "in the best interests of the sellers clients" and negotiate the highest price? What is "the best interest of the sellers clients" today? Correct. Get the house sold. For ANY price which buyer is willing to pay and seller is - sad, but - ready to accept. It still sounds weird for many of us agents.

And don't forget the banks' contribution to the total confusion. Banks still sell the very nice $230K houses for $144K. Banks still deny the investors' loans at the very last moment for no apparent reason. Banks still make it hard for honest, hard working people to get their houses financed.

The bright side is that we still have great neighborhoods to live in. We still have a lot of real good buyers and many very reasonable sellers. Even the banks start selling not-so-bad-looking houses. Sometimes.

And if you'd like to move into a very nice Lyndhurst house in a very quiet,beautiful Lyndhurst neighborhood, please do not hesitate Local-n-Global Realty. We have one for you!

Go to http://www.LyndhurstHome.com for more information or call our 24/7 Real Estate information Hotline 877-770-5551 x 125.

If you need to sell, please do the right choice. 44124 listing specialists are here for you. Just call 440-247-5388.

Forget about confusion. Let's sell! Let's enjoy and be proud of our wonderful neighborhoods!

Real Estate Market Condition in Aurora, OH. Aurora is a very well established, desirable, nice, attractive destination for many home buyers in Greater Cleveland. We have currently 221 houses and condos for sale in Aurora. Average price is #379,669 for 2,833 sq. ft. of living space. The most expensive house is offered for $1,999,000. It's a beautiful home in Barrington of Aurora.

There is still a possibility to buy a nice young affordable house in Aurora. Please pay attention to the house which is offered for sale by Local-n-Global Realty. It's a nice ranch style home built in 1985 and updated in 2004-2005. Price has been just reduced to $132,900. The house will be Open to public preview this Sunday May, 18 between 2pm and 3:30 pm. Please stop by!

You know that you need to buy a house in Aurora or in any suburd of Greater Cleveland but you are confused by bad news about Real estate market? It's better to hire a good Real Estate consultant who will inform you about the reality of market condition and help you to make the right choice. It's great time to buy! We have so many nice houses with a very affordable pricing today. The best news is that not all of these affordable houses are bank owned. Many of them have caring private owners who take responsibility for their homes.

Please call us at any time 877-770-5551. We will help you buy your dream home for a very good price!