Redefining LUXE was at the 2009 CTHBA Home and Outdoor Living Show along with our colleagues Tweeked, Inc. which was held at the North Charleston Convention Center. The show was a huge success for them as well as the Charleston Trident Home Builders Association. All of the booths were sold out, with vendors ranging from Home Builders, various ways of Home Improvement, both inside and out and Dog Rescue. Our booth was located across from the Dog Rescue which was a pleasure as we saw a steady stream of people. The Dogs were a big hit with the entire family! They were a great conversation piece with people and I hope a few matches were made with dogs and new owners!
As you can see from the photo, our booth was a corner booth. We brought in furnishings including an armless fabric chair with end table, lamp and accessories, a console table, with two iron stools and a small bobbin leg desk and chair. To complete the look and warm up the space, we added art, a thick pile fuzzy rug, and greenery. We also draped putty color fabric aloRedefining LUXE was at the 2009 CTHBA Home and Outdoor Living Showng the back of the booth to hide the purple and white curtains that were hanging as a backdrop. We recevied numerous compliments on how warm and inviting the space was, which is exactly the purpose of Home Staging.
Because of the feeling people felt from our booth space, we were able to easliy explain the principles of Home Staging and why it is not only important to consider as part of your marketing strategies in preparing your home for sale, but how effective it is! It didn't hurt to have chocolate Hershey's Kisses for people to eat!
If you have visited our website before, most of it will look the same. We have been working hard staging homes, etc. for the past year and have sorely needed an update to our portfolio pages.
I am proud to announce I just finished the new look of our portfolio! I redesigned each of the pages, added more recent projects and additional categories. Tell me what you think as I am anxious to hear.
Visit redefiningluxe.com and click on the Portfolio tab, there you can visit each category.
How many of you read the Article, "What's In, What's Out with Home Buyers in 2009" on HGTV's Pro website? If you haven't, please do so. It lists Home Staging as an OUT!!! And further states that Buyers want to see the sellers market the home the way it is! I have to whole-heartedly disagree as I am sure many of you will as well.
In the Charleston Market, Home Staging is STILL booming. If you haven't been convinced by the numbers yet, perhaps you never will, but those Real Estate Agents and Builders who have caught on realize a Professional Stager is just one more effective tool in your Marketing Belt and an essential key to getting their homes SOLD.
It has been proven that most buyers looking at a vacant home cannot imagine their things in the home and feel in most cases the rooms are too small. In a home that is occupied, most buyers cannot see past personal items in the home or the clutter that comes with everyday living.
I cannot imagine in this market, which is flooded with homes, telling a seller to just leave their home as is. "Buyers want to see it in its current state, hey, why even bother to take the dishes out of the sink?? You do live here and I am sure they will understand." Meanwhile, the competition has hired a team of Professionals to have their home looking like the Taj Mahal! As an Agent, which would you rather show and sell? As a buyer, which would you rather buy?
A new Trend it suggests as being "IN" is a House Therapist. I thought Real Estate Agents were already doing this as a Standard Practice. I know when I was an active Agent, I wore many hats, among them "Therapist".
I do agree that if Home Staging is not done properly, it will in fact distract the buyer and in turn make them dislike the property. I don't believe EVERY home will benefit from Staging, but it is rare that a property cannot benefit from Redefining it's "LUXE".
Part of a Dynamic Real Estate Staging Firm in Charleston, SC~Specializing in Home Staging, Interior Decorating, Builder Design Services and Marketing.
Why Choose Redefining LUXE?
Tammy Trenholm and Tracy Moses have always had a passion for design. Both have taken Interior Design classes and have furthered their Home Staging and Interior Redesign education by becoming MARSP Certified. Additionally, Tammy and Tracy are members of RESA and SDP. This passion for design has lead them to be successful while working in various capacities in Marketing, Design, Public Relations, and Residential Real Estate. Both have extensive backgrounds working for Custom and National Builders where they have helped to design Homes from start to finish, Clubhouses at Master Planned Communities, Model Homes, Apartment renovations, and helped numerous buyers and sellers achieve their goals.
Currently they hold Real Estate Sales and Broker licenses respectively and feel this has given them the ability to gain knowledge on how to best understand marketing needs and trends in the residential real estate market. Tracy and Tammy will continue to seek additional certifications through various Industry Associations.
While trained in all aspects of home staging and Interior Redesign, Tracy and Tammy specialize in the following:
Photos are before and afters of a recent vacant home we staged!
"I contacted Tammy and Tracy regarding a color consultation and possibly some resdesign for our four year old home. Since moving in we had not really done much to it and we had an assortment of second hand furniture. They took into account out current furnishings and accessories and helped me choose paint colors based on two prints that I loved. They were extremely thorough in choosing the paint colors to make sure that the colors would harmonize with each other as well as the assorted mix off fabrics and finishes that we have acquired. They picked out the perfect color scheme. They coordinated the whole painting process for me and after the painting was done the handled the redesign for the whole first floor of our house.
I could not be more thrilled with the way the redesign turned out. I was convinced that the way we previously had the furniture was the only option that would work The new arrangement they came up with is so much better. It is so welcoming and we are using the spaces in different ways with the new arrangement. They worked magic with my existing accessories and wall decor too. It looks like a model home now. Seeing the end results really is the best referral I could give. So many people have commented how good it looks now, I feel like the paint and the redesign process was such a good value and had a maximum impact on the appearance of our home." Cathy, Daniel Island, SC
"I am a Custom Home Builder in Charleston, SC and focus on high end speculative and contract homes. Tracy and Tammy recently staged one of our homes listed at $1,300,000 and did a wonderful job. The end result went way beyond my and my Real Estate Agents expectations. The updated pictures of my property once staged really showcase my work. My agents have had tremendously positive feedback since they staged the house and are working with a few serious prospects. I have told other builders in our area about Redefining LUXE and my company will use Tammy and Tracy again." Coastal Construction and Development, Inc, Mount Pleasant, SC
"Tracy and Tammy staged a vacant, new construction home my partner and I have listed and they did a wonderful job. The house has received numerous showings and the feedback has been very good. Tracy and Tammy were very honest and professional and did exactly what they said they would do. We highly recommend them and look forward to working with them on future stagings in 2008." Rick Atkinson, Prudential Carolina Realty
"Tracy and Tammy exceeded all expectations in their recent staging of my listing in Cathedral Oaks, in Mount Pleasant, SC. They were very professional and easy to deal with and did exactly what they said they would. The updated pictures they provided me with have really helped in marketing this home and the feedback on showings has been very good. I will use them in the future! Clark Coker Prudential Carolina Realty
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