ANALYTICS MANIAC

With all the different ways to build websites and post in various Places, Like Active Rain. Are you Like me and have become an analytics Maniac? Man I can't seem to get enough, at first it started after I built my own Wordpress site.

By Using Google Analytics in place and seeing which ads were getting the most hits or which banners were working better. Now that I know how automaticaly Post to all my Social Networks, Now its to see Which ones send me the most traffic or on my link referral accounts which ones talk smack and which ones actually produce. Now I finally figured out how to track My craigslist ads free without using Google analytics and Almost in Real Time. With all of these ways to look at what s producing and whats not its kind of an obsession. An Obsession that I could Hire a Team to do full Time.

There are analytics on everything now and its awesome the power to know what works and what doesn't. The power to not waist time and money on things that are useless. If your not using analytics these days then chances are you were like I was and waisted hundreds of dollars on things like PPC(pay per clicks). Adwords Which I use the most provides me with detailed information on what ads are getting more clicks or which keywords are, 1 costing me to much or 2 Not Producing at all.

Youtube has had analytics for a While now but I never really look at them till recently and Wow what you can get to know about who is watching your videos. You can Learn What age they are, where their from, Even if the majority of who is watching your video is male or female. Youtube is a wonderful Platform to use and its like second in the search engine ranking. But not only that they have introduced video promotions through your adwords account. Now you can promote your video everywhere. And then gather Analytics on those ads to figure out what video styles work the best and convert your Sales. Which Brings me to my next point, If you are marketing online the most important thing is, What? SALES. Numbers and graphs are impressive when I first started using Adwords, I was so excited to check the analytics to see how many people clicked on my one AWESOME ad. I woke up the next morning fired up the Laptop and found a massive amount of numbers on my one ad that I had running, I think I had Like over 60,000 impressions and 250 clicks. I was amazed, I thought to myself, man I going to be raking it in Now. With all these people going to my site, I'm gonna have a ton of Leads to work this week. Man I may even Have a million dollar week.

BUT ( i wish i had the sound for the price is right loser sound) and thats a BIG BUT What I found out very quickly was all these people coming to my site does not mean a conversion which of course does not mean a Lead and does not mean a sale. I felt as if I were in the middle of an ocean and the wind had just been taking out of my sail or my sales LOL. This was a big leason I had to learn, See not only did I not convert anything out of all these impressions and clicks, But I paid alot of money. I had my CPC( cost per click) way to high and my daily budget was to high which resulted in yeah a ton of people but nothing coming back.

What did I do wrong I thought? Thats when I was introduce to the world of analytics. What the analytics showed me was that, First off the ad that I was running was for short sale service in my area. And come to find Out I was getting clicks from all over the world and of course all over the U.S. Huge Rookie mistake. and this is just one example of many that cost me time money and sales. So if your Not tapped into the analytics frenzy then I would definitely suggest you do.

If anyone has any Questions about how they Market better online, or how to use analytics and so forth. Feel free to ask I would be more than willing to give you half a secret.

Just kidding Ask and you shall Receive...

If you are in the Fort Myers area or know someone that is That is looking for a proactive approach to the Real Estate.

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Presented by: The Wiser Team Reamx Sundance Realty II 7328 Sanibel Blvd Fort Myers Fl 33967 office# 239-947-4907 My cell 239-321-3432

Fort Myers Foreclosures, Why so many?

Yes unfortunantly their is quite a large number of foreclosures in the inventory and then there is an even larger number of back inventory yet to be leaked.But why are there so many? Some disclose that the banks were so overwhelmed by it that they couldn't put the pieces of the puzzle fast enough to help these people out with short sales. And informing these individuals that they could save a lot time and worry by doing a short sale. Truth is Some banks now have realized that it is better to have someone in the property rather than letting it sit vacant. Leaving it vunerable to damage by vandelism and having the home stripped of all appliances, lighting, water equipment, A/C equipment and so on. Which is an obviouse plus to the resale value. But not only that can help the people owning the home.

How will a shortsale benefit the homeowner? Just for starters, it can help there credit situation out substantially. A lot of the times the banks can be negotiated on terms to have the deficiency waived. What does that mean? While it will still show up on your credit its not near as damaging, with having the deficiency waived instead of showing say $120,000 owed it will show zero owed. Doing a Short Sale also benifits you for when you do get back on your feet and are ready to buy a new home. It allows you the possibility of buying a home as early as 2 years, but with a foreclosure I have heard numbers no earlier than 7 years till you would be able to buy again.

Also I should ad that Some Banks not all of them, Are helping people out with relocation money. For example one of our clients was awarded 25,000 for doing short sale and I have heard numbers as high as 40k, Pretty crazy right.But again that doesn't happen all the time and differs between banks but if it was me, You are darn right I'd be asking my bank about it.

So to all that are in Foreclosure and can't see the light at the end of the tunnel there are opptions you just need to talk to the right person. If your are int he Fort Myers area and are one those people or know some one in that possition contact me and lets see if we can help you.

For Sale By Owner Challenge

By: David Welsh

The For Sale By Owner Challenge, Sounds Interesting enough doesn’t it. But what is The For Sale By Owner Challenge? In my own words what the For Sale By Owner aspect is to me is just that of a Challenge to all For Sale By Owners in my area. See I have worked with a lot of for sale by owners or FSBO’s for short and the biggest thing I come across is they don’t want to pay full commission they feel that they can market it just as good and save money and possibly only pay a buyer agent commission which and my area the standard is 3% to the B/A. So what is the Challenge?

First I would like to scale a couple of things weigh it out if you will. I am part of Team of agents we help each other and work well with each other because on our team everybody wins when I list and or sell a home so its financially motivating. That being said if I list and sell the home the team splits the standard 6%, So they are motivated to utilize there buyer sphere to help with the sell. So right on that aspect I have 4 other agents working my lead and putting out the way they know best in their own perspective of marketing which helps with more coverage. Then of course is the MLS which all agents know can be a powerful tool based on the fact that it WILL GET MORE COVERAGE to other agents that may have buyer looking for a home like my listing. Let’s face it as an Example there are people that change their own oil and there are people that take it to a professional to get it changed, the number of people that take to a professional out way the people that don’t. Hopefully that made sense, but if it didn’t people are more inclined to hire as professional Real Estate Agent to find them a home rather than try to find it themselves, That being said Real Estate Agents are more inclined to search the MLS to find there buyer a home, so if your home is not listed on the MLS than you missing out on a sea of buyers.

So Big Deal, What is the Challenge? My challenge is this and a lot FSBO’s don’t recognize this, If I don’t sell your home I don’t get full commission, But if I list a home on a what I call a sweeper contract which is only a 60 day contract if the FSBO feels confident enough that they can procure a buyer and do, well then they only pay half commission to me and keep the rest. No different than if they had to a buyer’s agent. And we handle the paper work because it’s still our listing. And if I don’t sell it in those 60 days which isn’t likely then they pay me nothing. Its kind of a win, win situation. I they really want to sell the home.

I put together this short yet extremely informing video. Enjoy and Thank you for Watching

If in Fact you are Interested in Buying or Selling a Home Please click on the Banner Below and you will be taken to to fill out a short form,Simply fill out and you are on your way