Everyone knows online real estate is fiercely competitive, with hundreds of thousands of websites dedicated to selling property in a particular area. Some websites have the benefit of having a recognizable name, like Trulia or Century 21 for instance. But when you’re a realtor trying to get your MLS information across in a popular market like Miami Beach, how do you differentiate yourself from the throngs of competitors?
This is where the tried and true tactic of search engine marketing comes in. Regardless of what anyone may tell you or what their own preference might be, it doesn’t get any bigger than Google. While Yahoo! and MSN are close competitors, they don’t command anywhere near the same amount of market share so it’s important to gear your search engine marketing efforts towards appeasing Google, in most cases the other two will follow suit anyhow. Let’s take a look at the common types of search engine marketing.
The most self explanatory is pay-per-click, commonly referred to by its abbreviation PPC. Your website ad is placed on a website and each time someone clicks on that ad, you agree to pay for a fee for that click. Since these ads depend heavily on specific keywords in order for search engines like Google to know where to place them, there are some words which may generate more traffic than others which you’ll have to name a higher fee for.
There is also the free approach, better known as organic search engine marketing. This process involves ensuring your real estate website design follows certain web and search engine criteria and optimizing it in order to rank well when someone searches for keywords in the markets you sell real estate in. Organic search engine marketing can be very time consuming and requires constant attention but it’s the best option if you’re looking to save money.
RESI has been a leader in the Web Design, IDX, Marketing, Hosting and Support of Real Estate Websites since 1994. We provide REALTORS® with the technology necessary to succeed in today’s market.
Real Estate Systems Integrator, Inc. was established in 1994 with the purpose of providing REALTORS® with the technology necessary to enhance productivity and broaden their reach. Since that time RESI has undergone some major changes.
Today, we have emerged as the industry's leading solution for website development, Internet technology, database management and Search Engine Marketing. RESI was one of the first firms to develop an IDX solution in the country boasting unparalleled knowledge of IDX and MLS technologies. RESI is the official web developer and technology partner for hundreds of REALTORS®, Real estate Brokers, Real Estate Commercial and Residential Developers and Realtor Associations.
RESI's mission is to continue to pioneer new technologies for the real-estate industry. Our products and services offer REALTORS® the perfect complement to traditional sales by opening the door to millions of potential new clients and supplying our customers with the tools to reach new markets in the U.S. and abroad.
Our staff has been assembled from backgrounds as diverse as real estate, mortgage, design, technology, marketing and Internet media. Together, we offer clients the advantage of dealing with a single vendor that understands their business and can provide all their online needs.
Our goal is to keep our customers informed and educated about new advances and products, offering an array of options to establish, grow and market their Internet presence.
RESI Enterprise Solutions
RESI Custom Websites
RESI Premium Website Packages 
RESI Package Website
RESI IDX/MLS Solutions
RESI SEO Services
RESI will work closely with you to select the keywords that best describe your business and are proven to be most popular with the public. Keywords and text are the most critical elements in website promotion. We then optimize your website by programming the correct page titles, keyword phrases, Meta-tags and description tags. We include additional "spider-friendly" text (provided by the customer) on every page of your site, increasing your visibility within the various search engines WITHOUT sacrificing the overall look of any pages. Your website is then submitted to the search engines based on their specific sets of criteria.
This submission process, which is closely monitored, prevents our clients from dropping off search engines and eliminates the risk of being removed from search engines for "spamming," or over-submission. RESI monitors the rankings of each of our clients' websites (depending on package), making adjustments to keywords if necessary and keeps all submissions current. With our submission plans your website will be submitted to hundreds of top search engines and several thousand secondary web directories. Many of these search engines require manual submission of each page of the website. This process requires a skilled website marketing professional to properly optimize and submit your site to the search engines.
The final component of our plan is the RESI Hit Counter or RESI Stats Package, which allows you to track hits and traffic on your website. With the Hit Counter you can view the traffic of your website, for any specified time period. RESI will also provide you with ranking reports (depending on package), to let you know which keywords are getting you the best results and which may need to be modified.
ActiveRain Corp. is not responsible for the accuracy of the site's content (which is written by members of the ActiveRain Real Estate Network) and does not endorse the views of the real estate agents, mortgage brokers, and others listed here.
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