So, what kind of marketing do you do in this market? More of the same?? Heck no! In the Las Vegas market we get a dozen E Market/E Blasts a day on every kind of property.
There are those that offer 5% to outside brokers and some who offer free rent. There are some that even get more creative and offer other incentives or throw a broker party. Actually the parties where we get free I Pods or cash are very effective!!
However, most marketing is very much the same thing done in a different way. I myself get tired of the lack of creativity. The problem is how creative can you get? There is certain liability you have to be concerned about and even company image concerns. You must be careful...no doubt. We are professionals and we cannot be too outlandish. Yet, every time I input the header "5% commission to outside broker" or "$1.00 PSF NNN for the first 6 months" it just makes me cringe. I am only throwing my marketing on top of a heap of the same ol' stuff.
I am not the answer...that is for sure. I am not an expert in advertising. I just want my properties to be noticed. When my partner and I started thinking of a header for an E Market on a property of ours we came up with this...
"A delicious Snickers bar for every showing". Stupid. I know.
However, it worked. Many of our associates called us about how funny it was and that they wanted a Snickers. Some mentioned that they would not have opened normally but since the header was so unusual they had to open it.
Did this guarantee business? No. But it got us noticed. I learned a valuable lesson here...if you dare to be different you MAY get rewarded. If you don't dare to be different you will get what everyone else gets.
As the Old Chinese Proverb says:
"Insanity is doing the same thing in the same way and
expecting a different outcome"
At this point the bar (Snickers Bar) has been raised in my mind. Our E Market and E Blasts go to the desktops of all the commercial brokers and developers in town. We have so much supply now...why would they need to look at mine? They don't! At least they think they don't. If I can just get them to take a look...maybe, just maybe they will take a closer look and then bring me a client.
Landlord rep is tough. I am competing with so many others for the few tenants out there. I have to dare to be different or I will get what everyone else is getting. And that isn't a whole lot!!
We have all experienced some great years making a lot of money and the opportunities seemed endless. However, we are in a new era and I truly believe that NETWORKING is a key ingredient to being successful now! Now we all know that networking alone will not make you successful but it is very important part of the puzzle that is our business. I recently read the book "The 29% Solution" written by Dr. Misner and from this book I got the idea to form a WOM Network.
This has proven to be a huge asset to me and my partner's goals. Our WOM Network is a list of professionals that we feel confident to refer to our database of contacts. The list of professionals range from IT Specialists to Painters. Our list is not as long as it could be because we don't add just any company but only the ones we personally know and respect. Our list will grow through time but only as we feel comfortable with those that are to be added. Once we formed our list we then started a regular mailing to our contacts. We inform our clients and associates that we value referrals and want them to rely on us for any referral they may need. In the perfect scenario this letter would create the perception that we are their GO TO PEOPLE!!
That is the goal. We want everything to funnel through us. While forming this WOM Network we have been able to solidify our relationships with the companies and professionals that are in it. Everyone we spoke to loved the idea that they would be the one that we would send referrals to for their specific profession. Especially in this market of uncertainty. Everyone wants to be remembered. So, that has helped us form stronger relationships which keeps us in their mind and hopefully they will remember us if a commercial real estate referral comes across their desk. The bottom line is that networking (as Dr. Misner points out...net"work"...not net "sit" or net "eat") is crucial now. We must improve our relationships by first giving back before expecting to recieve. This year will be a fantastic year...filled with new and exciting challenges! Let's NET"WORK"!!
3065 S. Jones Blvd., Suite 201 Las Vegas, NV 89146
My name is Jared Bergquist. I moved to Las Vegas in 1992. I grew up in Green Valley, Henderson and can remember when there was only desert east of Stephanie (seemingly everyone in Las Vegas has a story like that). I was in the first graduating class at Green Valley H.S. in 1995. After high school I worked until I left on a two year LDS (Mormon) mission to South Korea. I became well versed in the Korean language. After my mission I began a seven year career as a mortgage consultant with Watermark Financial Partners based out of Denver, CO. I worked in Las Vegas, Salt Lake City, UT and Denver, CO. During those seven years I also went to college two years at CCSN (Community College of Southern Nevada).
I am the oldest of six siblings. I have one brother and four sisters. My father was in the military for 17 years as a Russian Linguist in the intelligence division of the Army. During those 17 years I lived in Germany three different times for a total of 8 years. I also lived in California, Colorado and Texas. Growing up in a military family that moved every 1-3 years allowed me the opportunity to meet new friends and in doing so formed a confident persona.
In September of 2005 I joined MDL Group as a commercial real estate agent and have not looked back. I immediately jumped into a commercial real estate training program called CCIM (Certified Commercial Investment Member). After four one week courses, five tests and compiling a 10 million dollar portfolio I received my designation in Newport, CA in April 2008. It took me just under two years to accomplish.
I am a member of CCIM, NAIOP, CMG and ICSC. I am actively involved in as many commercial real estate organizations as time permits. I am on the Education and Membership committees with CCIM and also on the Bus Tour committee with NAIOP. I know the value of giving first and that has always served me well in life.
In three years handling industrial, office and retail sales and leasing I have come to realize that my market niche is retail. I have found that retail sales and leasing utilizes all of the skills that I have learned through CCIM and ICSC.
I pride myself on being a commercial agent with unparalleled market knowledge, a strong educational foundation and an unfailing work ethic!
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