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René Fabre - Social Media Marketing

market update: Renton, WA 98056... single family dwellings

 
Residential Transaction Study 10/18/2009
Renton, WA 98056 (non-waterfront) homes...
 
monthly market Most recent transaction: 10/7/2009 Market (homes): 6064
month year sales mrkt% $/sqft avg price median
Oct 2009 4 0.1% $170 $430,450 $355,000
Sep 2009 22 0.4% $164 $349,624 $298,500
Aug 2009 18 0.3% $197 $355,085 $273,000
Jul 2009 15 0.2% $188 $305,039 $303,000
Jun 2009 24 0.4% $164 $358,596 $320,250
May 2009 17 0.3% $171 $306,353 $302,000
 
property characteristics
1 story 3789 w/ bsmt 1,790 platted 5,737
1.5 story 142 avg bsmt sqft 1,002 avg lot sqft1 8,541
2 story 2122 w/ garage 3,686 unplatted 327
3+ story 0 avg garage sqft 451 avg lot sqft2 17,646
avg % imprvd 52% avg year built 1972 avg bldg sqft 1,930
avg # beds 3 avg # baths 2    
  1avg lot sqft of all platted properties 2avg lot sqft of all unplatted properties
 
ARFCO MEDIA The data used in this report is deemed reliable, but not guaranteed.
© 2009 ARFCO MEDIA... Renton WA 98055

market update: Renton, WA 98055... Single Family Dwellings

 
Residential Transaction Study 10/16/2009
Renton WA 98055 (non-waterfront) homes...
 
monthly market Most recent transaction: 10/7/2009 Market (homes): 4149
month year sales mrkt% $/sqft avg price median
Oct 2009 4 0.1% $135 $276,738 $283,475
Sep 2009 13 0.3% $153 $308,977 $301,500
Aug 2009 13 0.3% $135 $280,491 $285,000
Jul 2009 16 0.4% $173 $424,091 $300,500
Jun 2009 12 0.3% $154 $330,612 $318,500
May 2009 8 0.2% $144 $258,238 $266,250
 
property characteristics
1 story 2452 w/ bsmt 1,456 platted 3,729
1.5 story 120 avg bsmt sqft 1,059 avg lot sqft1 12,344
2 story 1560 w/ garage 2,869 unplatted 420
3+ story 0 avg garage sqft 465 avg lot sqft2 65,500
avg % imprvd 60% avg year built 1977 avg bldg sqft 2,066
avg # beds 3 avg # baths 2    
  1avg lot sqft of all platted properties 2avg lot sqft of all unplatted properties
 
ARFCO MEDIA The data used in this report is deemed reliable, but not guaranteed.
© 2009 ARFCO MEDIA... Renton WA 98055

Social Media Marketing SEO and ROI with pictures...

Social Media Marketing SEO and ROI with pictures...

By spending just a couple of extra minutes to tweak your picutres, you'll increase your blogging SEO and ROI.

Most readers will quickly eye scan the pictures on your blog post before reading and they will spend about 70% of their visit time looking at them. Regardless if they read your entire post or not the reader will remember how the picture made them feel longer than the details of what you talked about.

Example...

Fall in the Pacific Northwest is one of my favorite times of the year...
Well I admit, every season here is my favorite, but for different reasons...

This is from my condo deck in Renton, WA 98055 yesterday around 6:00 PM. In a couple of weeks, when all the leaves have fallen I'll have a great view of the valley below.

Autumn in the Pacific Northwest, Renton WA 98055

Autumn in the Pacific Northwest, Renton WA 98055

I've been running a lot of experiments with pictures lately. I've been exploring the added 'Google Juice' you can create with them. I'm now hosting most of my photo's on Flickr.com and embed the code in my blogs to present them...

I also use the photo as a hyperlink to another location that is mine, or gives the reader added content somewhere else. Google Alerts and StepRep are reporting back to me very quickly that they have found the pictures on Flickr and offer up their descriptions with a link back to the source. Soon after that I get alerts that my blog post has been found and lets me know where, when, and the first couple of sentences of my first paragraph.

Mt. Rainier from Federal Way, WA 98003

Mt. Rainier from Federal Way, WA 98003

In these two picture samples notice that there is a descripiton below the picture, and the hover (or title) text spells out to the search engines what we're looking at and precisely where it is... This is a very important reinforcement of the local where you live and work.

When the search engines crawl this blog post to index it they will find a lot more here than what you see. Search engines do not know what a picture is, other than it is a picture. Yet pictures are very powerful and by using "ALT" text, a good photo "Description" and "Title" (mouse over), "SRC" (link to photo on Flickr) and "Href" (hyperlink) I am working in concert with the search engines to help them index me more dynamically.

It's not just that I wrote about something and here's the link to it. The pictures themselves and the information they carry, (along with the text in your well written blog), are all working together and handing the search engine the information it uses to index and rank your content. The Alerts and StepRep find the pictures via my blog post and as content on Flickr.

This helps to take some of the quess work out of the indexing process by helping it to organize your information relevant to the way people search. It creates synergy for your posting because there are now multiple well defined reference points that reinforce your post. By spending just a couple of extra minutes to tweak your picutres, you'll increase your blogging SEO and ROI.


René Fabre is well known for his innovative marketing programs. He is a sought after speaker and motivator known for his knowledge, keen interest, and insightful approach to contemporary marketing ideas and technologies. His obvious passion for the subject is well known and contagious. He frequently gives workshops and round table conversations on Internet Marketing, Social Media Marketing, and Lead Generation.

You Sing the Perfect Song and I'll Make the Noise...

You sing the perfect song... and I'll make the noise.

As adults, our willingness to jump right into something new is often held with a somewhat skeptic eye. We look before we leap. We make a lot of decisions very quickly when confronted with a new opportunity. Most of them based on why we shouldn't. There in lies our challenge.

Social Media is all about our willingness to participate. It's about joining in online communities, making conversation, opening up and sharing. Bringing value, building trust, and paying forward.

Mandalynn... Social Networker par excellence


I had the privilege of meeting Mandalynn for the first time this past Saturday, October 11, 2009. She's one of the best Social Networking Masters I've encountered in a long time.

Mandalynn waltzes into my condo about 7:00 PM and makes my aquaintance. Asks 50+ questions and immediately notices I have a piano, three guitars, three computers, and a whole lot of other interesting stuff for a 3 going on 4 year old.
We go from one thing to another throughout the condo and investigate absolutely everything.

Suddenly she declares, "it's music time!" We improvise at the piano for awhile and take turns singing and playing. She's fascinated with my son Jeff playing the guitar and wants to play. It cracks me up because the guitar is as tall as she is.

Mandalynn sits on the floor holding it like a sitar and strums the open strings with a pick. We sing a rousting round of: The itsy-bitsy spider Climbed up the water spout... None of us adults could remember all the lyrics.
Mandalynn

 

Rene and Mandalynn improvising a piano duet. Then with absolute seriousness she has a great idea and declares...

"You sing the perfect song
and I'll make the noise."

Is that not a perfect demonstration of Social Media Marketing or what?

Jump right in, have no fear, and take it on. No worries about doing it wrong, no fear of making mistakes, and no concerns if you're doing it right. Just total enthusiastic participation with joy, transparency, and authority! "Everyone's enrolled, of course!"

Right on, "You sing the perfect song, and I'll make the noise!"


René Fabre is well known for his innovative marketing programs. He is a sought after speaker and motivator known for his knowledge, keen interest, and insightful approach to contemporary marketing ideas and technologies. His obvious passion for the subject is well known and contagious. He frequently gives workshops and round table conversations on Internet Marketing, Social Media Marketing, and Lead Generation.

Who can I help today?...

I was reminiscing yesterday about a couple of great guys I use to work with, John Wickwire and Hung Nguyen. Even though they came from opposite sides of the planet they shared many similar traits and values.

John grew up in Ephrata and the Moses Lake area of eastern Washington. The son of a Judge, he had a passion for the law. John served in Vietnam and attended Gonzaga University in Spokane, Washington, and the University of Washington, in Seattle.

Hung was from South Vietnam and served his country as a judge. Because he worked with the Americans during the war he had to escape the country after the fall of Saigon and came to America.

John and Hung both gained followings that were legendary in our industry. Both were well known for their expertise, their creative abilities to solve problems, and their authentic and witty personalities. Both embraced life and always had a sincere hello and a genuine smile for you.

 Hung Nguyen, Ticor Title Company

                              Hung Nguyen

Like many great people we work with, we only really know them mostly from work. I knew their families through conversation. They talked about them all the time with great fondness. 

Their office doors were always open and you were always welcome. You’d find them at their desks heaped with reports, documents, notes, maps, and stacks of files working out title issues. Most realtors and lenders don’t realize what goes on in a title plant. Especially now when almost everything is available online, through our computers and networks, databases, and digital documents we often assume that the answers are just a click of the mouse a way. Not so.

Yes it was about the deal, but both were a lesson in ‘give and you shall receive'... 
What John and Hung gave was certainly way more valuable than the premium collected. Each served the real estate community, the consumer, and their fellow employees beyond compare. Both dedicated around 30 years each to the industry. I was privileged to have worked with them both.

John Wickwire, Ticor Title Company 

                        John Wickwire

They were great examples of turning problems into opportunity. I couldn’t begin to count the title challenges they solved over the years, and I loved hearing the ‘war stories’  as we call them.

They were creative solution providers. Both loved taking on the challenge and gave it their all. Yet, both were absolutely hilarious when it came time for fun, a get together with a couple of beers. This is when the really good stories came out.

At Hung’s memorial service his son told a very endearing story about his father. Hung would go out on the back deck of his home for his morning coffee and a smoke. His son often heard him say, “I wonder, who can I help today?”

If you stop in at the Pike Place Bar & Grill, Seattle, as you enter walk around the bar to your left, just around the corner, you’ll find a bronze memorial plaque reserving the stool for John, their favorite customer.

Thanks guys... I haven’t forgotten why we do this... “I wonder, who can I help today?”


René Fabre is well known for his innovative marketing programs. He is a sought after speaker and motivator known for his knowledge, keen interest, and insightful approach to contemporary marketing ideas and technologies. His obvious passion for the subject is well known and contagious. He frequently gives workshops and round table conversations on Internet Marketing, Social Media Marketing, and Lead Generation.

René Fabre - on Retaggr