I can’t believe it's already one week ago today I woke up in Cannon Beach, Oregon on a sunny beautiful Friday morning. I was on the Oregon coast last Thursday and Friday for a couple of great social media marketing workshops with real estate professionals in Tillamook and Seaside.
When we finished in Tillamook Thursday afternoon we headed up coastal Highway 101 to Cannon Beach. I was working both days with my good friend Julie Olsen, Ticor Title - Marketing Director for Clatsop and Tillamook Counties. Like all great sales reps I've worked with through the years, she knows only one speed... pedal to the medal!
I was really working to keep her truck in site...
I pulled into the hotel after dark and didn't know what my view would be in the morning. I was delighted to see Haystack Rock. It's 235 feet tall and the third largest free standing monolith right off my deck. This picture with my cellphone doesn't do it justice.
While I was waking up and having my morning coffee a new friend showed up and quietly hungout with me for over 20 minutes.
Both two hour sessions were great fun and we shared a lot of lively conversation about social media marketing. I love that kind of 'frontier in the air feeling' I get when I do these events.
I'm reminded how much life has changed. It matters less where we live, on the web we all have equal opportunity.
Driving home, my head was full of ideas. I was already reminicing over the events and people I talked with and listening to the remastered Beatles albums... Help!, Abbey Road, and Sgt. Pepper's... (there's another blog!)...
Heading north into Astoria, a little over 4 hours to my place in Renton, Washington... That's the south portion of the Astoria Bridge over the Columbia River.
Bye Bye Summer 2009...
I learned a lot from you... You were beautiful, interesting, and sometimes a challenge... we had good times and some not so...
I worked I played... I was livin' the dream...
Thank you...
"Here come old flattop, he come grooving up slowly, He got joo-joo eyeball, he one ..."
All photos were taken with my BlackBerry Storm. I balance my elbow on the center console in my Ford Explorer and with practice, mimic my head movement and point it in the direction I’m looking attempting to keep the camera angle the same as my eye level. Later I check to see if the camera saw what I did. Needless to say, I delete most of the photos.
All content is © 2009... You are free to use, but please quote the source.
Rene's internet buffet: 
It’s important that we aren’t just blowing our own horn all the time. When we participate through conversation in communities like Active Rain we’re not only creating relationship with each other, we’re building a rapport with the search engines. Our relevance on line is greatly influenced by others chiming in about us.
In part one... keeping-your-online-presence-manageable-and-in-step-part-1
we talked about the ubiquitous way of social media marketing. Here in part two we’ll continue this line of inquiry and talk about how the dynamics of group can bolster your ranking.
There’s power in numbers!
Simply put, search engines like Google are robots that crawl the web to find all public content. Remember the search engine isn’t ‘the’ content but the device that finds and organizes it.
Search engines have three component parts. First the spider reads the public page and follows the internal links. Then second, it collects, organizes, and indexes what it finds. Third, it sifts through what it has indexed and compares everything to everything else to formulate the (super secret black box) guidelines of ranking so it can decide how relevant your content is to the topic. With all that content on the web, these three things can take a while and until it’s in the index it’s not searchable.
This is where a program like StepRep comes into play. Like a spider, StepRep continuously searches the net for content that includes us, is about us, or was created by us. With a little first hand feedback to its findings we proactively speed up the indexing process. We’re influencing the robot. We also affirm that the content was indeed us and by this we help reinforce our reputation, authority, and our digital footprint.
Speaking of authority, one of the truly important features in StepRep is the ability to trust others and to be trusted. What are we doing? We’re creating an affiliated association of people (colleagues, clients, contractors, servicers) that are declaring that you are who you say you are and they trust what you say. This is a reciprocal relationship for everyone who participates.
Use the Trust Network area of StepRep to build your network. Notice the right hand column is where you add experts to your trusted list and where you invite others to join you. This relatedness gets very large very quickly. Everyone is the center of their own trust group and by associating with you they share their acquired authority with you via those who trust them. StepRep is providing you with a very dynamic source of linkage and it’s making sure the search engines know about it.
Here on the Rain we blog and comment back and forth with each other all the time. We know we get a lot of ‘Google Juice’ from it. StepRep works well and in concert with this kind of participation.
Again, it’s important that we aren’t just blowing our own horn all the time. Part of the search engine algorithm for ranking has a lot to do with our associations and groups. Your StepRep affiliations are your supporters and tell the index that you are the bona fide genuine sincere source in this conversation and they hold you in high regard. That’s big time added weight!
Stay tuned for part three... Welcome to my internet buffet.
related posts:
Keeping your online presence manageable and in step - part 1 of 3
René Fabre is well known for his innovative marketing programs. He is a sought after speaker and motivator known for his knowledge, keen interest, and insightful approach to contemporary marketing ideas and technologies. His obvious passion for the subject is well known and contagious. As the IT Marketing Director for Ticor Title - Region 2, he frequently gives workshops and round table conversations throughout Washington and Oregon on internet and social media marketing, lead generation, and web presence development.
©2009 ARFCO MEDIA, an Audiorium Enterprise... all rights reserved.
The objective is to have the search engines consider us an authority and serve up our conversation as the relevant content it offers when people are online searching a subject for answers. If we’re successful, they will find us and we’ve created opportunity.
The ubiquitous way is a great ideal, but in reality it can be a challenge to manage and monitor. One of my favorite tools for this is StepRep.
StepRep let’s me know what where and when content that includes me is picked up in the search engine index. I set it up so I get alerts on my BlackBerry and I also get an Executive Report once a day around 5:30 PM that includes my stats and ranking over the past 24 hours. It’s somewhat like ‘Google Alerts’ but more user friendly and it includes some really handy features.
Why is this important? I’m saving a tremendous amount of time by letting StepRep auto-search the web to collect targeted findings that include me. Without help, I wouldn’t know the effectiveness of my online efforts.
I can influence and categorize what it finds.
Notice in the example above that StepRep, based on the predetermined search term “René Fabre” + “marketing” + “Ticor”, found a new entry in the Google Index and it includes a brief synopses with a link back to its source. This is really handy for verification and you can set up as many search terms as you want.
Now I can quickly sort through the findings and categorize these results about me as positive, negative, neutral, my content, or not relevant. What a fabulous tool. I can’t rewrite entries in the index, but now I can influence them.
What we’re doing is assisting Google to index us more precisely. We’re talking to the index and giving it our opinion about its findings that include us to refine how we relate to searches and content.
This is powerful, especially for those who have common names. For example, if your name is John Smith, there are a billion indexed conversations about everything out there on the web that include your name. By identifying an indexed entry as Not Relevant you’re telling Google that content is by a different John Smith.
I can also help the index discern what content is My Content and promote it, Tweet it, and/or publish to Facebook. If I don’t like a finding I can’t delete it, but I can influence its ranking downward by selecting Negative. If it’s a Positive I can vote it up. Which is saying, yes I want people to find this. Neutral just simply means its content, includes a mention, but it neither helps nor hurts my online reputation.
StepRep is free. All you need is a Google account to log on. To get the best results make sure your StepRep profile (like your Google profile) is complete and lists all of your online locations. A great tool for keeping your online presence manageable and in step.
In part 2 - we’ll take a look at the tools that enhance your online presence through the people that trust you and the power of group.
related post: The Road to Ubiquity by René Fabre
 |
rental
rates |
| Residential Transaction Study | 8/26/2009 |
| Project description: Seattle, WA 98115 - condominiums | |
| yearly market | Most recent transaction: 8/17/2009 | Market (homes): 1779 |
| year | sales | mrkt% | $/sqft | avg price | median |
| 2009 | 47 | 3% | $247 | $248,970 | $225,000 |
| 2008 | 105 | 6% | $317 | $297,670 | $260,975 |
| 2007 | 161 | 9% | $323 | $296,323 | $265,000 |
| 2006 | 232 | 13% | $313 | $273,319 | $257,800 |
| 2005 | 140 | 8% | $227 | $225,497 | $204,450 |
| 2004 | 151 | 8% | $273 | $248,565 | $239,000 |
| market by assessed value ranges |
| Assessed Value Range | # | mrkt % | last 12mo | avg sale $ | median sale $ |
| $24,400-$124,399 | 8 | % | |||
| $124,400-$224,399 | 648 | 36% | 43 | $193,646 | $191,500 |
| $224,400-$324,399 | 596 | 34% | 34 | $230,345 | $238,250 |
| $324,400-$424,399 | 374 | 21% | 28 | $331,833 | $325,000 |
| $424,400-$524,399 | 112 | 6% | 11 | $471,750 | $481,000 |
| $524,400-$624,399 | 25 | 1% | |||
| $624,400-$724,399 | 12 | 1% | |||
| $724,400 and up | 1 | % | |||
| property characteristics |
| 1 story | 0 | avg bldg sqft | 981 | avg site sqft | 108,000 |
| 2 story | 163 | avg year built | 1983 | avg % imprvd | 66% |
| 3 story | 642 | avg # beds | 2 | w/ garage | |
| 4+ story | 974 | avg # baths | 1 | avg garage sqft |
|
| ||||||||||||||||||||||||||||||||||||||||||
 | The data used in this report is deemed reliable, but not guaranteed. Ticor Title cannot be held responsible for any inaccuracies. © 2004-2009 Ticor Title Renton WA 98057 |
|
| Residential Transaction Study | 8/25/2009 |
| Project description: Seattle, WA 98115 (non-waterfront) single family dwellings | |
| monthly market | Most recent transaction: 8/18/2009 | Market (homes): 14224 |
| month | year | sales | mrkt% | $/sqft | avg price | median |
| Aug | 2009 | 19 | 0.1% | $230 | $484,842 | $444,000 |
| Jul | 2009 | 58 | 0.4% | $234 | $494,822 | $461,500 |
| Jun | 2009 | 56 | 0.4% | $228 | $515,967 | $457,500 |
| May | 2009 | 35 | 0.2% | $237 | $486,674 | $425,000 |
| Apr | 2009 | 44 | 0.3% | $226 | $543,906 | $484,250 |
| Mar | 2009 | 27 | 0.2% | $250 | $545,944 | $505,000 |
| property characteristics |
| 1 story | 8269 | w/ bsmt | 11,744 | platted | 13,506 |
| 1.5 story | 3580 | avg bsmt sqft | 1,003 | avg lot sqft1 | 5,997 |
| 2 story | 2269 | w/ garage | 3,384 | unplatted | 718 |
| 3+ story | 47 | avg garage sqft | 309 | avg lot sqft2 | 7,055 |
| avg % imprvd | 41% | avg year built | 1944 | avg bldg sqft | 2,265 |
| avg # beds | 3 | avg # baths | 2 |
| 1avg lot sqft of all platted properties | 2avg lot sqft of all unplatted properties | |
| | The data used in this report is deemed reliable, but not guaranteed. Ticor Title cannot be held responsible for any inaccuracies. © 2004-2009 Ticor Title Renton WA 98057 |
René Fabre is well known for his innovative marketing programs. He is a sought after speaker and motivator known for his knowledge, keen interest, and insightful approach to contemporary marketing ideas and technologies. His obvious passion for the subject is well known and contagious. He frequently gives workshops and round table conversations on Internet Marketing, Social Media Marketing, and Lead Generation.
Social Media Marketing, Web Presence Development, Online Business Strategies, and Marketing Consulting.
René Fabre, Social Media Marketing and Internet Technology...
Renton, WA 98055
an Audiorium Enterprise © 2009
René is well known for his innovative marketing programs. He is a sought after speaker and motivator known for his knowledge, keen interest, and insightful approach to contemporary marketing ideas and technologies. His obvious passion for the subject is well known and contagious. He frequently gives workshops and round table conversations on Internet Marketing, Social Media Marketing, and Lead Generation. René is a long time resident of Renton, Washington.
“René is a pioneer in the application of new web tools to marketing. He's got a creative mind and the kind of get-it-done attitude that makes people want to sit up and listen. Do listen. You'll be glad you did.”
Meri Walker - The Virtual Meeting Coach, Ashland, Oregon
"I met René through an online real estate network and decided to meet him in person when he was doing a presentation in Portland. As someone who prides himself as somewhat of a web guru as I do, I am pretty hard to please. But, René proved he knew his stuff and knew it well and really impressed me. If you need someone to teach you or your company how to get online and stay in front of your clients, call him, he will help you get to the top of Google in no time."
Todd Clark - Broker/Sales Coach Palazzo Realty Group, Beaverton, Oregon
René "Gets it" is the best way I can describe the value he brings to the conversation. I attend as many events that René is at knowing that I will bring away many nuggets of gold that I can use in my business immediately.
Scott Cowan - Keller Williams, Gig Harbor, Washington
"I admire René for his exceptional knowledge of technology and his uncany ability to convey that knowledge in layman's terms so that others can actually put effective tools in place enhancing their businesses and/or personal lives."
Kim LaMantia - Collison Realty LLC, Tacoma, Washington
Rene is very knowledgable about the real estate industry, social media, and is a great person to know!
Kevin & Monica Ray - Access Realty, Missoula, Montana
"René’s ongoing quest for online marketing information is really a HUGE help for busy Real Estate Professionals. The social networking masterminds and training meetings are very worthwhile. Thank you, René!"
Fay Ainsworth - Keller Williams, Federal Way, Washington
“The primary reason for the brilliance of René is that he is always working on the next composition-it may be music in his mind but comes out as incredible marketing ideas, articulate writing, and a passion for the creative side of business. He is an inspiration to everyone and a master at collaboration.”
Janet Matzke - Account Manager, Ticor Title, Tacoma, Washington
"Rene is an excellent teacher for the internet. He put into plain language for my agents, why and how they integrate their business with the new age of the internet."
David Culbertson - Principal Broker/Owner, Coldwell Banker Pro West, Medford, Oregon
“René has been absolutely wonderful to work with. He is a very positive and creative person that is always willing to think outside the box for new ideas. He is a highly requested speaker and is thought of as a walking wealth of knowledge.”
Nicolle Ettel - Business Development Specialist, Ticor Title, Salem, Oregon
“Within a company there are always a couple of individuals who I consider leaders in their field. René Fabre is one of those individuals! His unique perspective on our industry and his ability to implement innovative tools and processes help me tremendously in my market center. René is a great person to work with and to team with!”
Matt Houston - VP/Sales Manager, Ticor Title, Portland, Oregon
“René is a creative thinker and has provided some of the most unique and exclusive tools for us. He is always in inspiration to think outside the box!”
Rosi Green - Business Development Specialist, Ticor Title, Silverton, Oregon
“René is a great trainer and very well educated in the IT field.”
Lorraine Klopfenstein, CRS, RE/MAX Performance Plus, Renton, Washington
“René is a visionary who has the ability to come up with innovative tools to help our clients grow their business. He has developed many exclusive tools that have helped Ticor's market share grow very quickly. His knowledge and dedication is a big asset to our company and our clients, and he is always willing to help all members of the team. Without hesitation I recommend working with René if you have the opportunity. You will find he has the ability to design and implement strategies that are second to none in our industry, and will grow your business.”
Victoria Linton, Owner - Everything Is Coming Up RosieDaisy! Portland, Oregon
“René is a great asset to the Ticor family. He manages to keep everyone on top of what is going on in the market and help us to stay in front of our clients with useful tools and resources!”
Heather Williams - Sales/Business Development Specialist , Ticor Title, Portland, Oregon “René sifts through miles of internet info and gives us the best. His suggestions are tools that can be used immediately. He is smart, reliable, fun, and always a pleasure. René makes me and my business associates smarter.”
Julie McCullough Hale - Title & Escrow Sales , Ticor Title , Seattle, Washington
“René is a visionary and a wonderful teacher. He helped design successful sales and marketing programs that were used on a regional basis. His presentation and sales skills are exceptional and he is able to really "speak" to the real estate community about upcoming trends.”
Adria Quinones-Masur, AVP/Sales Manager, Ticor Title Company, Santa Clara, California
“René, thank you for your continued information and I truly value your insights to the web and beyond, you're awesome..."
Candis Wade - Education & Marketing, Ticor Title Company, Coos Bay, Oregon
“René is a wealth of knowledge and expertise when it comes to marketing and programming. He is hands down the best at what he does and always gets it done with a smile. I worked directly with René in our customer service division where he designed not only the marketing pieces but the programs (PI3/PI4) we worked from. He is reliable and professional and the number one man for the job.”
Denise Baker - Escrow Assistant, Ticor Title Company, Seattle, Washington
“I found René to be a resource without end, constantly looking for a new way to use technology to advance our company and make our jobs more productive. René has been directly behind many of the tools that I use on a daily basis and is always available to help with any ideas or areas you may need. René is wonderful to work with and has a great attitude that brings an excitement to any project he’s involved with.”
Timothy McElroy Ciulla - Information and Marketing Support, Ticor Title, McMinnville, Oregon
“René is an extremely bright VP with unique ideas that benefit the entire company. René is constantly creating marketing campaigns designed to help work flow, increase exposure and help customers have ease of doing business with his company. René always has a smile on and is a joy to work with. He tends to look at the big picture to make very educated decisions.”
Becky Daily, Area Sales Mgr, Ticor Title, Seattle, Washington
“If you want to know more about how technology can help your business, contact René. He's up on what works, more importantly he's up on what's relevant.”
Ryan Kalalau - Sales Manager, Ticor Title Company, University Place, Washington
“René is brilliant! René’s ability to connect people with great marketing tools is exceptional.”
Kay Wissman - VP/County Manager, Ticor Title Company, Roseburg, Oregon
"Rene is a mentor through various networking groups and freely gives his great knowledge and expertise to all who request it. He has helped me improve both my individual and my companies online presence and brand."
Rob Rieder - Real Estate Consultant, Tacoma, Washington
"Wow, what a great resource, and what a wonderful impact Rene has had on so many people in such a short amount of time! This self-described 'explorer' would be called 'expert' by anyone else. Both are accurate."
Scott Lewis - Real Estate Facilitator, Coldwell Banker Pro West, Medford, Oregon
"I have attend two of Rene's seminar's and I have always walked away with great information I can use in my business immediately. The information is timely and relevant and leaves me with a little homework. Thanks Rene!"
Leslie Stewart - Realtor, CRS, eCertified, Broker, Prudential Real Estate Professionals, Stayton, Oregon
"Rene is a valuable resource when it comes to networking information. With Rene's help I have taken my online networking 10 steps ahead of any where I could ever have gone on my own."
Sean Keane - Realtor, Broker, Keller Williams Realty, Portland, Oregon
ActiveRain Corp. is not responsible for the accuracy of the site's content (which is written by members of the ActiveRain Real Estate Network) and does not endorse the views of the real estate agents, mortgage brokers, and others listed here.
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