I love the visual you get when you observe the life cycle of a dandelion.
It perfectly demonstrates a very important aspect of social media marketing.
The asynchronous conversation.
Regardless if you blog, tweet, facebook, or email, you are participating in asynchronous conversation.
When we participate online in communities (like Active Rain) by joining in the conversation we’re very much like the dandelion. A seed of thought occurs and takes root. The idea grows and blossoms into a conversation we articulate to the community. Like the single dandelion blossom that randomly scatters its hundreds of seeds to wherever the wind shall take them, our conversations online do likewise.
This is very different from the conversation we have that I may or may not remember from yesterday, last week, or last month by phone or in person. As time forgives no one, that conversation died the moment I forgot.
The asynchronous online conversation, however, is like the ubiquitous dandelion seeds cast upon the electronic breeze that is cyberspace. They quietly reside dormant in the search engine index until the right conditions exist and they are called upon. We don’t know exactly when, where, or how that will happen. Yet we do know if Google, Bing, and Yahoo consider that seed on topic and a relevant conversation from an authority on the subject, they will deliver that seed right up and the dandelion will blossom once again. It only takes one seed to start the whole amazing cycle over again.
That is why online communication is such a powerful medium. When we have topical online conversation we create dynamic opportunity. When we search online we are finding the dandelion seeds of the asynchronous conversation that are waiting for us.
René Fabre is well known for his innovative marketing programs. He is a sought after speaker and motivator known for his knowledge, keen interest, and insightful approach to contemporary marketing ideas and technologies. His obvious passion for the subject is well known and contagious. He frequently gives workshops and round table conversations on Internet Marketing, Social Media Marketing, and Lead Generation.
| Residential Transaction Study | 8/21/2009 |
| Project description: Renton, WA - Condominiums | |
| yearly market | Most recent transaction: 8/14/2009 | Market (homes): 4215 |
| year | sales | mrkt% | $/sqft | avg price | median |
| 2009 | 86 | 2% | $169 | $175,531 | $161,000 |
| 2008 | 212 | 5% | $196 | $209,131 | $202,000 |
| 2007 | 405 | 10% | $225 | $218,670 | $210,000 |
| 2006 | 444 | 11% | $191 | $191,278 | $180,000 |
| 2005 | 515 | 12% | $168 | $167,173 | $164,900 |
| 2004 | 321 | 8% | $145 | $150,516 | $149,490 |
| market by assessed value ranges |
| Assessed Value Range | # | mrkt % | last 12mo | avg sale $ | median sale $ |
| $50,000-$99,999 | 82 | 2% | 5 | $87,500 | $87,500 |
| $100,000-$149,999 | 1,134 | 27% | 54 | $137,200 | $134,000 |
| $150,000-$199,999 | 1,288 | 31% | 65 | $160,925 | $158,500 |
| $200,000-$249,999 | 981 | 23% | 53 | $209,194 | $211,500 |
| $250,000-$299,999 | 469 | 11% | 29 | $227,863 | $240,000 |
| $300,000-$349,999 | 183 | 4% | 9 | $260,948 | $255,738 |
| $350,000-$399,999 | 49 | 1% | 3 | $440,000 | $440,000 |
| $400,000 and up | 11 | % | 1 | $445,000 | $445,000 |
| property characteristics |
| 1 story | 329 | avg bldg sqft | 1,029 | avg site sqft | 305,530 |
| 2 story | 1732 | avg year built | 1988 | avg % imprvd | 87% |
| 3 story | 2048 | avg # beds | 2 | w/ garage | |
| 4+ story | 98 | avg # baths | 2 | avg garage sqft |
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 | The data used in this report is deemed reliable, but not guaranteed. © 2009 ARFCO MEDIA... Renton WA 98055 |
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I was hosting an internet marketing roundtable yesterday with Kari Carson in Puyallup, Washington at Toscanos Café and Wine Bar. (An awesome place by the way!) |
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We were talking about young people, technology, and how the rules of communication have changed. The subject came around to cell phones. Now I know we’ve all had this conversation... |
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“Young people never answer their phones.” True, but they will respond almost instantly to a text message. More and more, clients are doing the same. Synchronicity always amazes me. All this talk about cell phones and I, just last week, lost my old BlackBerry in a washing machine while it was running. (another story...) |
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OMG, you’d a thought that my brain short circuited. My BlackBerry is my office! It's my life. I was disoriented, I was numb. It happened too fast to panic... I was instantly, without any warning unplugged from the Matrix and flushed down the tubes to oblivion! But, then a couple of days later, it was like the anticipation of Christmas. My shiny new BlackBerry “Curve” 8330 showed up. "Oh yah." I’m still fumbling a little learning what keys go with what functions. They moved a lot of them around in six years. But, hey, this is a nice phone. |
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One of the guys at the roundtable told a great story. It so reminded me of what happened to me the day before yesterday... |
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2:00 PM My friend Dave calls: “Hi, it’s Dave. Just checking in. How’s it going man? Let’s get together for coffee or something soon and catch up. I’m free tomorrow afternoon and Saturday morning until about 11:30 AM. Give me a call.” I’m in a meeting until 2:30 PM, it goes to voicemail. 2:40 PM Out of meeting, call Dave, get voicemail. “Hey man, how’s it going? Sorry I missed your call. I was in a meeting. Yah, coffee sounds great. Let’s get together and connect the dots. Okay, talk to you later. Give me a call.” 3:05 PM I’m at a client’s office talking about social media marketing, phone is on silent mode. I have voicemail, Dave called. 3:30 PM Leave client’s office, sitting in truck, check voicemail, listen to Dave’s message. I call back. It goes to voicemail. “Hi Dave... I guess tag you’re it again. Hope all is going well. I’m headed back to the office. Call me. I’ll be there until about 5:30 PM. I’ll be home tonight. Let’s try to hook up around 7:00 PM if I don’t hear from you.” 4:10 PM Back at the office and IT guys call. It turns into a conference call with them and my guys about issues moving the website. Cell phone rings, it’s Dave, it goes to voicemail. 4:45 PM Call voicemail. “Hey, Dave here again. Sounds good, give me a call around seven. 7:05 PM Call Dave, get voicemail. |
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Okay... we’ve all been here before. I have a stupiphany, “you definitely need to update your cell phone etiquette!” |
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Duh! No wonder kids text! |
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... new thread |
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7:15:20 PM Text Message from daughter Tawnya: Just an FYI Jake took his permit test today and passed and now has his permit ;) 7:15:55 PM Text to daughter Tawnya: KOOL!!! Way to go Jake! |
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... end thread |
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Time for a new habit! It’s just so practical to call your family/friend network and not leave a message if it’s just a touching base call. They’ll see it on their phone. They know you called. In fact, it's probably smarter just to text in the first place. |
“Hey, What’s up?” |
 | View Newcastle, Washington in a larger map |
| Residential Transaction Study | 8/12/2009 |
| Project description: Newcastle, WA 98056... single family dwellings (non-waterfront) | |
| monthly market | Most recent transaction: 8/3/2009 | Market (homes): 1876 |
| month | year | sales | mrkt% | $/sqft | avg price | median |
| Aug | 2009 | |||||
| Jul | 2009 | 5 | 0.3% | $170 | $494,375 | $515,000 |
| Jun | 2009 | 5 | 0.3% | $193 | $541,040 | $432,250 |
| May | 2009 | 8 | 0.4% | $197 | $498,244 | $417,500 |
| Apr | 2009 | 7 | 0.4% | $166 | $512,429 | $500,000 |
| Mar | 2009 | 1 | 0.1% | $213 | $285,000 | $285,000 |
| property characteristics |
| 1 story | 881 | w/ bsmt | 715 | platted | 1,838 |
| 1.5 story | 40 | avg bsmt sqft | 1,139 | avg lot sqft1 | 13,942 |
| 2 story | 950 | w/ garage | 1,544 | unplatted | 38 |
| 3+ story | 1 | avg garage sqft | 538 | avg lot sqft2 | 34,396 |
| avg % imprvd | 60% | avg year built | 1981 | avg bldg sqft | 2,443 |
| avg # beds | 4 | avg # baths | 2 |
| 1avg lot sqft of all platted properties | 2avg lot sqft of all unplatted properties | |
| | The data used in this report is deemed reliable, but not guaranteed. © 2009 ARFCO MEDIA... Renton WA 98055 |
| Residential Transaction Study | 8/12/2009 |
| Project description: Newcastle, WA 98059... single family dwellings (non-waterfront) | |
| monthly market | Most recent transaction: 7/31/2009 | Market (homes): 1104 |
| month | year | sales | mrkt% | $/sqft | avg price | median |
| Jul | 2009 | 6 | 0.5% | $227 | $835,792 | $705,000 |
| Jun | 2009 | 12 | 1.1% | $199 | $787,502 | $652,500 |
| May | 2009 | 5 | 0.5% | $207 | $837,243 | $800,000 |
| Apr | 2009 | 4 | 0.4% | $196 | $770,000 | $737,500 |
| Mar | 2009 | 5 | 0.5% | $246 | $920,220 | $1,012,500 |
| Feb | 2009 | 3 | 0.3% | $249 | $1,158,333 | $1,175,000 |
| property characteristics |
| 1 story | 125 | w/ bsmt | 294 | platted | 1,058 |
| 1.5 story | 9 | avg bsmt sqft | 1,195 | avg lot sqft1 | 11,626 |
| 2 story | 938 | w/ garage | 1,026 | unplatted | 46 |
| 3+ story | 8 | avg garage sqft | 678 | avg lot sqft2 | 106,176 |
| avg % imprvd | 65% | avg year built | 1995 | avg bldg sqft | 3,431 |
| avg # beds | 4 | avg # baths | 3 |
| 1avg lot sqft of all platted properties | 2avg lot sqft of all unplatted properties | |
| | The data used in this report is deemed reliable, but not guaranteed. © 2009 ARFCO MEDIA... Renton WA 98055 |
There’s a group of extremely bright and tech-savvy young people coming up in the world that will be first time homebuyers in the very near future. Will you be ready for them?
Your next potential client, soon to arrive, will in all likelihood be a young person in their 20’s. They grew up with technology, and they have some rather sophisticated expectations about anyone they will work with.
Will you know how to work with them? Will you know how to talk to them?
My daughter (#2) will be 22 this month. She’s going to college, lives on her own, and one of the many things she does is work in the Geek Squad at Best Buy. I call her today’s normal. She didn’t go to school for computers or technology, it was just part of her everyday ‘normal’ upbringing.
Shannon doesn’t remember a time when there wasn’t a computer or the internet around. She had her own PC, as did her brother and sister, from a very early age. When she was in high school they did their social studies, math, science, history, and English assignments using word, excel, power point, etc.
She’s always had a fascination for computers and exploring the net. She has a wide spectrum of interests and a deep passion for music, theater, and acting. Shannon doesn’t look at technology like its something extraordinary or outside her realm. It just is, and her attitude cracks me up because it’s so, “doesn’t everybody know this stuff?”
Shannon still has some school to go and like most students is somewhat starving, but not for long. She attends investment seminars and is busy formulating her strategies to meet her goals. One of which is to own real estate.
She does her homework when she wants something and knows how and where to get the answers. She’ll check you out very thoroughly and make choices as to whom she will use to represent her with great scrutiny.
Like a lot of young people today; when she moved back up to Washington from Southern California last year, she handled almost everything online except driving the car. She’s a good judge of character. You can’t BS your way around her and go for a close. She wants to see your value, judge your character, check your motives and will discuss these things with her friends.
Shannon is not bashful; she’s a better negotiator than I am, and a stickler for detail.
Her preferred method of communication is texting then email then maybe Facebook (that is if you’ve made your way into her circle of friends).
She’s an awesome daughter and it’s probably very obvious that I am a proud father. Yet, I say this because she and all of her friends are very much alike in this certain way. They’re smart, hip, investigative, transparent, authentic, street smart, and a little shy at first until they develop some trust for you. They expect you to be honest and know what you’re talking about. They won’t tolerate any pushy sales tactics. You'll have to earn their trust and their business.
They are, “Your next potential client, soon to arrive.”
Social Media Marketing, Web Presence Development, Online Business Strategies, and Marketing Consulting.
René Fabre, Social Media Marketing and Internet Technology...
Renton, WA 98055
an Audiorium Enterprise © 2009
René is well known for his innovative marketing programs. He is a sought after speaker and motivator known for his knowledge, keen interest, and insightful approach to contemporary marketing ideas and technologies. His obvious passion for the subject is well known and contagious. He frequently gives workshops and round table conversations on Internet Marketing, Social Media Marketing, and Lead Generation. René is a long time resident of Renton, Washington.
“René is a pioneer in the application of new web tools to marketing. He's got a creative mind and the kind of get-it-done attitude that makes people want to sit up and listen. Do listen. You'll be glad you did.”
Meri Walker - The Virtual Meeting Coach, Ashland, Oregon
"I met René through an online real estate network and decided to meet him in person when he was doing a presentation in Portland. As someone who prides himself as somewhat of a web guru as I do, I am pretty hard to please. But, René proved he knew his stuff and knew it well and really impressed me. If you need someone to teach you or your company how to get online and stay in front of your clients, call him, he will help you get to the top of Google in no time."
Todd Clark - Broker/Sales Coach Palazzo Realty Group, Beaverton, Oregon
René "Gets it" is the best way I can describe the value he brings to the conversation. I attend as many events that René is at knowing that I will bring away many nuggets of gold that I can use in my business immediately.
Scott Cowan - Keller Williams, Gig Harbor, Washington
"I admire René for his exceptional knowledge of technology and his uncany ability to convey that knowledge in layman's terms so that others can actually put effective tools in place enhancing their businesses and/or personal lives."
Kim LaMantia - Collison Realty LLC, Tacoma, Washington
Rene is very knowledgable about the real estate industry, social media, and is a great person to know!
Kevin & Monica Ray - Access Realty, Missoula, Montana
"René’s ongoing quest for online marketing information is really a HUGE help for busy Real Estate Professionals. The social networking masterminds and training meetings are very worthwhile. Thank you, René!"
Fay Ainsworth - Keller Williams, Federal Way, Washington
“The primary reason for the brilliance of René is that he is always working on the next composition-it may be music in his mind but comes out as incredible marketing ideas, articulate writing, and a passion for the creative side of business. He is an inspiration to everyone and a master at collaboration.”
Janet Matzke - Account Manager, Ticor Title, Tacoma, Washington
"Rene is an excellent teacher for the internet. He put into plain language for my agents, why and how they integrate their business with the new age of the internet."
David Culbertson - Principal Broker/Owner, Coldwell Banker Pro West, Medford, Oregon
“René has been absolutely wonderful to work with. He is a very positive and creative person that is always willing to think outside the box for new ideas. He is a highly requested speaker and is thought of as a walking wealth of knowledge.”
Nicolle Ettel - Business Development Specialist, Ticor Title, Salem, Oregon
“Within a company there are always a couple of individuals who I consider leaders in their field. René Fabre is one of those individuals! His unique perspective on our industry and his ability to implement innovative tools and processes help me tremendously in my market center. René is a great person to work with and to team with!”
Matt Houston - VP/Sales Manager, Ticor Title, Portland, Oregon
“René is a creative thinker and has provided some of the most unique and exclusive tools for us. He is always in inspiration to think outside the box!”
Rosi Green - Business Development Specialist, Ticor Title, Silverton, Oregon
“René is a great trainer and very well educated in the IT field.”
Lorraine Klopfenstein, CRS, RE/MAX Performance Plus, Renton, Washington
“René is a visionary who has the ability to come up with innovative tools to help our clients grow their business. He has developed many exclusive tools that have helped Ticor's market share grow very quickly. His knowledge and dedication is a big asset to our company and our clients, and he is always willing to help all members of the team. Without hesitation I recommend working with René if you have the opportunity. You will find he has the ability to design and implement strategies that are second to none in our industry, and will grow your business.”
Victoria Linton, Owner - Everything Is Coming Up RosieDaisy! Portland, Oregon
“René is a great asset to the Ticor family. He manages to keep everyone on top of what is going on in the market and help us to stay in front of our clients with useful tools and resources!”
Heather Williams - Sales/Business Development Specialist , Ticor Title, Portland, Oregon “René sifts through miles of internet info and gives us the best. His suggestions are tools that can be used immediately. He is smart, reliable, fun, and always a pleasure. René makes me and my business associates smarter.”
Julie McCullough Hale - Title & Escrow Sales , Ticor Title , Seattle, Washington
“René is a visionary and a wonderful teacher. He helped design successful sales and marketing programs that were used on a regional basis. His presentation and sales skills are exceptional and he is able to really "speak" to the real estate community about upcoming trends.”
Adria Quinones-Masur, AVP/Sales Manager, Ticor Title Company, Santa Clara, California
“René, thank you for your continued information and I truly value your insights to the web and beyond, you're awesome..."
Candis Wade - Education & Marketing, Ticor Title Company, Coos Bay, Oregon
“René is a wealth of knowledge and expertise when it comes to marketing and programming. He is hands down the best at what he does and always gets it done with a smile. I worked directly with René in our customer service division where he designed not only the marketing pieces but the programs (PI3/PI4) we worked from. He is reliable and professional and the number one man for the job.”
Denise Baker - Escrow Assistant, Ticor Title Company, Seattle, Washington
“I found René to be a resource without end, constantly looking for a new way to use technology to advance our company and make our jobs more productive. René has been directly behind many of the tools that I use on a daily basis and is always available to help with any ideas or areas you may need. René is wonderful to work with and has a great attitude that brings an excitement to any project he’s involved with.”
Timothy McElroy Ciulla - Information and Marketing Support, Ticor Title, McMinnville, Oregon
“René is an extremely bright VP with unique ideas that benefit the entire company. René is constantly creating marketing campaigns designed to help work flow, increase exposure and help customers have ease of doing business with his company. René always has a smile on and is a joy to work with. He tends to look at the big picture to make very educated decisions.”
Becky Daily, Area Sales Mgr, Ticor Title, Seattle, Washington
“If you want to know more about how technology can help your business, contact René. He's up on what works, more importantly he's up on what's relevant.”
Ryan Kalalau - Sales Manager, Ticor Title Company, University Place, Washington
“René is brilliant! René’s ability to connect people with great marketing tools is exceptional.”
Kay Wissman - VP/County Manager, Ticor Title Company, Roseburg, Oregon
"Rene is a mentor through various networking groups and freely gives his great knowledge and expertise to all who request it. He has helped me improve both my individual and my companies online presence and brand."
Rob Rieder - Real Estate Consultant, Tacoma, Washington
"Wow, what a great resource, and what a wonderful impact Rene has had on so many people in such a short amount of time! This self-described 'explorer' would be called 'expert' by anyone else. Both are accurate."
Scott Lewis - Real Estate Facilitator, Coldwell Banker Pro West, Medford, Oregon
"I have attend two of Rene's seminar's and I have always walked away with great information I can use in my business immediately. The information is timely and relevant and leaves me with a little homework. Thanks Rene!"
Leslie Stewart - Realtor, CRS, eCertified, Broker, Prudential Real Estate Professionals, Stayton, Oregon
"Rene is a valuable resource when it comes to networking information. With Rene's help I have taken my online networking 10 steps ahead of any where I could ever have gone on my own."
Sean Keane - Realtor, Broker, Keller Williams Realty, Portland, Oregon
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