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René Fabre - Social Media Marketing

The Paradigm Shift...

Robert Fulford's column about the word "paradigm"

I love words... I have for many years had the habit of looking them up when I’m writing. It’s not that I don’t necessarily know what they mean. I just don't ever want to use a word unless I've really lived with it. At times I choose a word when writing then wonder, “does this mean what I think it does?”

Paradigm Shift

I’ve been working on an article for the past couple of weeks. It’s not coming very easy at all. It has a lot to do with one of the favorite terms of our time…

"Paradigm Shift”

So, as dictated by my habit, I check my usual resources and “Google it” to see if I’m using it properly and does it mean what I think it means?

I stumbled upon Robert Fulford’s column… a must read. I’ve been laughing for hours and I will never look at the word “paradigm” the same way again.

http://www.robertfulford.com/Paradigm.html

(Globe and Mail, June 5, 1999)

(excerpt…)

Thomas Kuhn turned out to be the best friend a word ever had. He invented a phrase — “paradigm shift” — though he didn’t invent the main word. Derived from the Greek for pattern, “paradigm” had been living a respectable life in English dictionaries for centuries. It was honest but obscure, an extra in the mob scene of usage. Kuhn made it a star.

I was on my way downstairs for a cup of coffee when...

Social Media is an exciting journey... I love the fact that it’s still in its infancy and a rapidly evolving medium. I get to explore, which is absolutely one of my favorite things to do in the world. Yet, most days my journey is designed with a purpose. I need to stay focused, leave where I am, Point A, accomplish a million things along the way, and get to point B by a specified time.

Sometimes I think I have a little time (because I'm not remembering) so I get off the information super highway (sorry, couldn't resist) and opt for the back roads. I check my Google map, the time, it looks easy... I should still arrive on time.

There in fact lies the challenge...

Mt. Rainier, looking east from Hwy 7 near Elbe, WA.

Like taking a country drive, I see the road just ahead, it turns up a hill through the trees (and wow) it looks so beautiful. It’s got a really cool name that grabs my attention like Old Miller’s Pond Rd with another sign stating Big Raspberry Creek Meadows Junction, 3 miles. I don’t know about you, but I just can’t help but wonder where that road leads. I immediately visiualize it in my mind and start composing the soundtrack.

As an evolving culture of avid self educating searchers we’re constantly presented with variations on this scenario every time we open our preferred browser. If we’re exploring Social Media for business we belong to several online communities, we have a lot of conversations, and we respond to a lot of communication.

Yet, if we're going to hit our goals, we need to resist temptation...

Leech Lake, White Pass, just east out of Packwood, WA.

Sometimes I take that road leading off the main way, I can't resist. Yet, more often than not, I stay the course and get to Point B. I’m not super disciplined by any means. I’m a very curious sole who occasionally has sudden attacks of spontaneity. Many is the time an unexpected side trip revealed great reward. But sometimes not. I lost valuable time wandering and ended up with not much to show for it. Not that it was wasted. It was just unintended time spent off plan.

I work better when I have my spiral bound notebook (old school, I know) with my hand written list by my keyboard. It reminds me of another one of life’s great joys - drawing a line through another one of those tasks on my list.

I love weekend mornings.

That's when, with my first cup of coffee in hand and no Point B, I follow any road I want and let it take me wherever.

How about you? 

Photos ©2009 René Fabre all rights reserved.

 

market update: Kent, WA 98030

Kent, WA 98030

 

Kent, Washington... The area in zip code 98030 sits on what's known around here as Kent East Hill. It's population has about doubled since the early 1980's.

R.E.I.Oberto Sausage Company, and Seattle Bicycle Supply call Kent homebase. Boeing did most of it's Aerospace work here in the 60's and 70's.

Kent is now a major regional distribution center due to it's close proximity to Seattle, Tacoma, freeways, and railroad.

If you're from around here you can't help but remember Kent through the eyes of Seattle, Almost Live... a local comedy show that first aired in the early 80's hosted by John Keister, with Pat Cashman, Bill Nye (the science guy), Tracey Conway, Joel McHale and others.

Almost Live made fun of every town in the Northwest... It was OK though because the 'fun' wasn't according to Los Angeles or New York. It was homespun humor and we were laughing at ourselves. Kent did take the brunt for a lot of jokes... Maybe you've seen this bit...

Cops in Kent  Almost Live  Seattle PI's The Big Blog

Kent neighborhoods run the full spectrum from modest older homes to rural mansions, but primarily it's a middle class town. In the 98030 zip code there are 5644 non-waterfront single family dwellings. You can see that prior to 2008 about 6.5% of the market turns over. Most of the homes are locally assessed between $200,000 and $400,000. I'm sure like most areas in the country values have dropped but if you purchased in 2004 or back (and didn't refi into a bad ARM) you'd be in good shape. The average homeowner stays in their residence about 8 years. The area was built for familys and you'll see home sizes are mostly around 2000 square feet with generous lot sizes, especially in the older neighborhoods. 

 
Residential Transaction Study 7/13/2009
Project description: Kent, WA 98030 (non-waterfront SFD's)
 
yearly market Most recent transaction: 7/2/2009 Market (homes): 5644
year sales mrkt% $/sqft low price avg price high price
2009 109 2% $133 $149,276 $271,966 $565,000
2008 215 4% $156 $172,000 $334,048 $755,000
2007 332 6% $175 $160,000 $375,504 $1,048,333
2006 370 7% $181 $185,000 $359,245 $1,185,000
2005 387 7% $151 $100,000 $297,403 $670,000
2004 322 6% $129 $120,000 $253,273 $675,000
 
market by assessed value ranges Sale $ / assessed value %
Assessed Value Range # mrkt % last 12mo avg sale $ low avg high
$100,000-$199,999 23 % 2 $257,250 146% 152% 158%
$200,000-$299,999 2,225 39% 121 $236,229 4% 87% 130%
$300,000-$399,999 2,814 50% 171 $290,731 14% 87% 122%
$400,000-$499,999 395 7% 30 $355,003 42% 82% 113%
$500,000-$599,999 129 2% 12 $421,398 58% 81% 89%
$600,000-$699,999 36 1% 3        
$700,000-$799,999 17 % 3 $466,000 56% 64% 72%
$800,000 and up 2 %          
 
property characteristics
1 story 3050 w/ bsmt 1,619 platted 4,823
1.5 story 203 avg bsmt sqft 1,025 avg lot sqft1 8,814
2 story 2382 w/ garage 4,459 unplatted 821
3+ story 1 avg garage sqft 468 avg lot sqft2 34,688
avg % imprvd 58% avg year built 1980 avg bldg sqft 2,012
avg # beds 3 avg # baths 2    
  1avg lot sqft of all platted properties 2avg lot sqft of all unplatted properties
 
ownership statistics
Average length of ownership = 7.9
properties owned for:  
0-5 years 2,215 Owner occupied 4,768
5-10 years 1,443 Non-owner occupied 876
10+ years 1,530 on "No Call" list 6
Average taxes = $3,442
 
 
stats by bedroom count
Market by bedroom count (last 12 mo.)
rooms sales avg price avg $/sqft
1      
2 5 $238,129 $180
3 96 $265,530 $148
4+ 84 $322,613 $137
 
 
Ticor Title ITMr2 The data used in this report is deemed reliable, but not guaranteed.
Ticor Title cannot be held responsible for any inaccuracies.
© 2004-2009 Ticor Title Renton WA 98057

Market Update: Enumclaw, WA 98022

Enumclaw is a charming small community that sits on a plateau created by volcanic mud flow over 5000 years ago from Mt. Rainier. It’s far enough away on the southeastern edge of the Seattle Tacoma metro area that it hasn’t succumbed to urban sprawl. You’re about 1 ½ hours from Seattle and about 50 minutes from Tacoma. Take highway 410 east out of Enumclaw and you'll have a beautiful drive up and over the Cascades on Chinook Pass to Yakima and eastern Washington. Hang a right about 1 hour out of Enumclaw into Mt Rainier Nation Park and drive up to Sunrise. From here you can look west and north and see the Puget Sound area from Olympia, Tacoma, to Seattle. In the summer it’s truly breath taking and there are several wonderful hikes. 

enumclaw, WA: Mt. Rainier from Enumclaw H.S., courtesy of CityData.com

Mt. Rainier

Residential Transaction Study 7/7/2009
Project description: ENUMCLAW, WA 98022 (non-waterfront SFD's)
monthly market Most recent transaction: 6/25/2009 Market (homes): 5880
month year sales mrkt% $/sqft avg price median
Jun 2009 9 0.2% $181 $283,118 $239,900
May 2009 11 0.2% $169 $340,528 $300,000
Apr 2009 7 0.1% $150 $282,476 $250,000
Mar 2009 15 0.3% $175 $272,087 $255,000
Feb 2009 7 0.1% $137 $280,357 $230,000
Jan 2009 7 0.1% $175 $273,136 $255,000
property characteristics
1 story 3466 w/ bsmt 1,336 platted 2,684
1.5 story 870 avg bsmt sqft 1,090 avg lot sqft1 19,382
2 story 1522 w/ garage 3,212 unplatted 3,196
3+ story 0 avg garage sqft 564 avg lot sqft2 231,527
avg % imprvd 62% avg year built 1968 avg bldg sqft 2,043
avg # beds 3 avg # baths 2
1avg lot sqft of all platted properties 2avg lot sqft of all unplatted properties
Ticor Title ITMr2 The data used in this report is deemed reliable, but not guaranteed. Ticor Title cannot be held responsible for any inaccuracies. © 2004-2009 Ticor Title Renton WA 98057

The Dandelion Theory of Social Media...

Master of the Obvious

Building, monitoring and managing your online reputation can be a bit complex – at the start. And even in the middle. It does get easier, but having someone point us in the right direction can really save us a bucket of frustration and wasted time. For sure, the deliberate use of social media to build business isn’t for slackers.

In our fourth and final conversation of this series on The Virtual Meeting Coach Show, Matt Sweet, Rene Fabre and I talk about dandelions and Malcolm Cecil – and what we’re really accomplishing with all our social media participation. Besides wasting time and scrambling our brains.

Episode 4: The Dandelion Theory of Social Media...

Part 4 of 4 with Meri Walker, The Virtual Meeting Coach.