Oh my goodness!
When will we every get it? To my Realtor friends - change your strategy in 2009. Learn the basics and then the fundamentals of Real Estate finance, unless you only plan on doing business with both cash buyers in 2009.
Long gone are the days of PRICE being the only benchmark for Real Estate Sales. Negotiating the TERMs of a real estate transaction is paramount to the forward success in Real Estate sales and marketing. Terms means using interest rate buydowns (temporary or permanent), discount points, closing costs as a primary means to negotiation rather that focusing on already stressed sales price.
Find that locally owned mortgage banker/broker in your community that has resume, history and knowledge. Your "Inside the office loan officer" only serves to pay your broker's rent. As an independent professional REALTOR, make independent decision on who can help you learn to be a better Real Estate agent and teach you financing.
Use a Lender based upon knowledge and experience rather than donuts and kickbacks, you'll sell more homes and gain alignment with the heartbeat of our industry.
Have a great 2009.
Rick Parker
Here is a big part of the problem in the Real Estate Industry simplefied:
Home builder owned mortgage companies have been in large part the impetus of the foreclosure meltdown. Imagine this, the homebuilder says to the comsuming public:
"Use my mortgage company or you can't buy my home and get tens of thousands of dollars worth of upgrades that have little real value."
As such, the uneducated first time home buyer trusts in the big production home builder and believes the myth and is lured into the smell of fresh carpet and paint, the plywood cabinet stains and ceramic tile entry way.
The home builder owns the lending process, the underwriter, the appraiser, the settlement agent (title or escrow), the home warranty company, the down payment assistance company and in many cases the home owner insurance company.
Where is the advocate for the home buyer in this scenario?
Real Estate Mortgage Lending, Realtor Coaching, Loan Officer Coaching, Mortgage Loan Officer Software.
My business practice have been founded on the traditional values of real estate mortgage lending. My commitment has always been long term and focused. I enjoy traditional relationships with home builders, REALTORS® and most importantly our clientele of satisfied homeowners. The vast majority of my service is referral based. My values and commitments are what makes Directors your home town real estate lender. Although I serve the Great State of Texas my focus is the North East Tarrant County clientelle with Home Mortgage Services. Specializing in FHA, VA, Conventional, Commercial, One Time Close Construction Programs, Home Equity, Second Mortgages, Home Improvement, Special Programs for all home buyers needs and home owners refinance needs.
If you deserve and value traditional service call me for a complimentary evaluation of your mortgage and debt consolidation needs. Click here to Email Rick Parker.
Sincerely Yours,
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Rick Parker, President
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