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Robin Brodsky

"Green" Real Estate ... What's that???

Recently, there has been an increase in the use of the terms "green" and "energy efficient" across many industries and even in the political arena. As with many other industries, the latest trend in residential real estate has been on "Going Green" and being "Energy Efficient." But, what exactly does this mean?

Green building practices have evolved to help to address significant local and global issues, including:

  • Climate change;
  • Natural resource depletion;
  • Rising energy costs;
  • Dependence on foreign oil and emerging renewable energy technologies;
  • Pollution; and
  • Health and quality of life issues.

Green homes are sited, designed, constructed and operated to improve and enhance the well-being of those living within. Before constructing green homes, developers and architects assess the natural features and orientation of the land. Direction, wind patterns and landscaping can have a tremendous effect on the operation of a home. During construction, environmentally-friendly materials are used and construction wastes are minimized. Important features that define green homes and benefit homeowners include:

  • Increased energy efficiency - this includes efficiency in heating/cooling systems, electricity, use of energy efficient appliances and prevention of heat loss/gain through use of insulation and selection of efficient windows and doors.
  • Increased water conservation
  • Improved indoor air quality

Today's savvy buyers are demanding that their real estate investments also be environmentally responsible. Indoor air quality and health are priorities. Recycling and use of recycled materials are much more commonplace. Worries about rising utility costs and the buzz about new energy technologies are frequent topics of conversation. Buyers have begun to look for properties which fit these needs. As more information, technologies and ideas hit the market, more and more home buyers and sellers will look to find ways to meet these needs. Real estate professionals with certifications and experience within the "green" and "energy efficient" markets will have a pivotal role in the greening of residential real estate.