Don't you just hate it when vanity gets the better of someone, particularly someone you want to reference by looking at their business card. Have you been to a Broker's Open, collected all the REA's cards, gone home and not been able to match the cards to the people you met?
I promised myself that would never be me, but sure enough, looking at my new professional photo taken at the 2011 RESA Conference and comparing it with my active rain profile picture of 2006, I think... all I can say is how time flies when you're having a good time. How the years do pile onto your, well, my face.
So, taking my own advice I've put up a picture of me now. Took courage, but I did it.
Here's the old, er younger, me you might be familiar with from the puddle.

Can I encourage others to follow suit? Craig? I met so many wonderful old and new colleagues at RESA, and I'd like to be able to recognize and follow you here on ActiveRain. Let's keep it real and current. We are who we are...WONDERFUL!
How DOES a Home Stager establish PRICE?
Q: What will it take to make this transition from this? Seriously.

A: Vision. Time. Effort. Inventory.
First some questions for YOU-AND for the STAGER...
Q: Is your house Vacant?
A: What kind and how much furniture will we need for this property? What will our moving expenses look like?
Q: Is your house Occupied? Are there kids, pets, smokers? Neatniks or slobs?
A: What are the issues will to overcome to interest buyers in this property?
Q: How old is the place? Good repair? How many different colors does it sport? Wild ones? Wallpaper? Fashionable furniture in today's taste or twenty years ago?
A: How far outside the box will we have to reach to make this one irresistible? And, are the sellers going to follow our advice on prestaging work like painting and changing out furniture etc?
Q: Are we talking about a condo, bungalow, McMansion, full out palace? How's the neighborhood?
A: What level and how much inventory of furnishings and accessories will we need to invest in this home to make it shine?
Q: Who is the target market?
A: Who do we need to keep in mind for this one - hip young professionals, families?
Q: What is the price point of the house?
A: All our inventory is appropriate to homes of one level or another, but what specifically will this one require to get it sold?
All logical questions for a price quote, right? But that's not the half of it... Each property is also unique...it's YOURS.
So, how DO YOU get a PRICE from a Home Stager?
Invite a Show Smart Home Staging professional over for a Staging Consultation to understand what your home needs to maximize your ROI. Not free (‘cause the work starts when your Home Stager walks in the door), but extremely valuable, cost effective, and necessary to give you a fair price.
That's when the design happens. A staging color palette is chosen... appropriate scale and quantity of furniture and furnishings decided... room use determined... curb appeal addressed... and finally a cost estimated to boost your property to amazing!
Be suspicious of overcharging OR undercharging if a firm price is quoted without even setting foot in your home. Like anything, you typically get what you pay for. DC area Home Stagers are NOT created equal. Show Smart Home Staging is tremendously proud of our SUCCESS rate of consistently getting properties of all kinds all over the DC metro area SOLD since 2005. And, isn't that why you're hiring a professional Home Stager...MAXIMIZING YOUR BOTTOM LINE. You owe it to yourself to hire a pro...call Patricia in Rockville at 757 619-9789 to schedule your Show Smart Home Staging Consultation, get a fair price, and get your home SOLD.
There are more Before and After Pictures and the Virtual Tour on the transformation of this third-floor walk up condo on http://showsmarthomestaging.com/1910-gerogetown-condo-in-dunbarton-oaks/
The occupied unit for sale in this gorgeous 1911 building Show Smart Home Staging staged recently seems larger, fresher and will definitely be more appealing to buyers.
[The Building]

For the BEFORE pictures and more, please visit Occupied Georgetown Cond
SOLD!
...Not to a buyer at the first Open House ...Not to a buyer the first day on the market Staged. But...SOLD!... to the VERY first person to see it Staged! Now, that's a first...for me and the owner. Located on North Carolina Ave SE DC, immediately across the street from DC's historic Eastern Market on Capitol Hill, this now beautiful home looked well renovated, but cold and uninviting when we met. Rehabbing is great, but not enough to grab buyer's heart strings. The property had been finished and on the market for months unstaged with little or no traffic and no takers.

Here's the kitchen...

One of the two Bathrooms...

The Master Bedroom....

Staging simply warms up a property and shows its potential, don't you think?
See more pictures and the accompanying Virtual Tour on my blog.
Okay, the rule of thumb for investors is to buy the worst house in the best neighborhood, right? But, how do they find it? Easy. Look, I'll show you!
1. Look only in great neighborhoods, duh! Okay, that was a give away.
2. Look for an extended length of time on the market and price reductions.
3. Look only at homes meeting 1. and 2.
4. Then, look for minor repairs that haven't been made, such as one broken spindle in the front railing that greets you as you near the front door.

5. Look for odd or stale color schemes like a bright red and blue bedroom...

...or the ever popular early 90's pink and blue palette.

6. Look for any outdated decor, such as even custom swag drapes.
7. Look for brass anywhere!
8. Look for needy bathrooms...Yuk!

9. Look for underwhelming kitchens.

10. Look for amateur, sloppy or missing staging.

Okay, I could go on, but you get the point. Please forgive the poor quality of these pictures. They were taken furtively at a well attended open house. You see, this is a real property that just came off the market, sold to my sons (smart boys who listen to their Mother!) for around $200,000-$250,000 under market! Doesn't that just prove the point?
So, if you're the investor, here's your guide. But, if you're a seller, take note and get busy before your property becomes somebody's else's great investment but your low balled, stale sale.
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