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Is Real Estate Ready for the QR Barcode Small Screen Revolution?

02-03-10
Smart Phone Tour
QR Barcode by SmartPhoneTour.com

QR Codes are the next step in Real Estate marketing.

What makes them so revolutionary is that the Black & White Digital Box can be linked to a mobile web site & data about your listing. How do they work? Simple. Most Smart Phones like the IPhone and Blackberry can use a free app that will take a picture of the code and then point to a complete tour of your home instantly.

Agents place the codes on their sign rider, display at open house and print on their brochures.

"Its naturally a green product" anytime you can transfer digital information to a digital device and avoid using paper - thats good for the environment. They are conveinent because everyone takes their cell phone everywhere.

Best of all they are SMART! The goal of most marketing is to inspire the prospect to pick up the phone and CALL. When prospects use a QR Barcode to view a listing on their phone, the phone is already in their HAND andthey don't have to dial, they can just touch your phone number and it will link right to the phones dialer...it can't get any easier than that.

Real Estate at the speed of information!

Our favorite free QR reader is called “I-Nigma” There is another one called "Punch Rewards"

Both apps can be downloaded for free on our site www.SmartPhoneTour.com

Also:

Watch this video on how easy it is to use a QR Barcode Reader.

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SmartPhones Have Changed the Face of Real Estate..But its just the start. Is Your Marketing Mobile?

02-02-10
Smart Phone Tour

SmartPhones grew in 2009 300%

Business owners need to re-think their online marketing tactics….The chain to the desktop PC has been cut Forever.

When you leave the house, what do you always take with you?….Most will answer with what I call “The Big Three”: Keys, Money [Wallet / Purse] & Cell Phone.

Smart Phones are changing our culture at a lightning fast pace. They have permeated every social class and every generational class of our society. We are a nation of information seekers.

There are three types of SmartPhone information seekers as they surf the web, text message, and use mobile social networking apps like FaceBook and Twitter.

1) Urgent Information Seeker: Looking for directions, menus to order take out food, Phone numbers etc..

2) Entertainment Information: Usually from a situational position of boredom. Sitting in a traffic jam, waiting rooms at the doctors office, Sitting waiting for a little league game to start etc…

3) Repetitive Information Needs: Check weather forcast everyday, stock quotes etc….

Each one of these needs can be filled by an online mobile solution. Think about your business and how you can provide information to your client base using a smart phone mobile solution? Many businesses can fill all three and most can fill at least one.

I like to use FaceBook sometimes as a mini focus group. A small picture of our society. I recently asked my contact list how often they use their phone to read email? I was shocked at the average. 35% of the time they read their email, they are reading it from their Phone! Now here’s the real eye opener… The more successful and affluent they are, the higher that percentage goes up. Are you looking for affluent clients? Think about a mobile online solution to capture them as your client.

As SmartPhones advance, the impact will only become deeper and more entrenched.

The savy business owner will provide their solution to the new and growing army of smartphone users.

Mike Jackman

http://www.SmartPhoneTour.com

267.799.4566

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