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Spencer Rascoff

Welcome to Seattle, Greg & Lisa

A friend of mine, Greg, and his wife Lisa are moving from New York to Seattle. As a fellow former New Yorker, I empathize with his trepidation. It's always daunting moving across the country, but the transition from New York to Seattle can be a little, well, jarring. So to try to make them feel more welcome, I figured I'd jot down a few of my favorite things about Seattle. So why not share it with all of you?

Dear Greg & Lisa,

Welcome to Seattle! Growing up in New York and then LA, I certainly never thought I'd live in Seattle, but I loved it here almost immediately and I think you will too.

Here are a few of my favorite things and places in Seattle...

  • The weather. Yes that's right, I do love the weather in Seattle. Summers here are gorgeous -- it's 75 degrees with no humidity and no rain from May until October, and it stays light out until 10pm which allows for ample outdoors time. Seattle has the best weather in the country for one-third of the year. The fall season is beautiful here as well; we're just far enough north that the leaves change color. Winters here aren't ideal, but not too bad either: it's basically 45-55 degrees and drizzly from November through April. OK, I agree that California has better weather, but Seattle's winters are much better than the Northeast or Midwest. Overall, I'd say that Seattle weather is terrific, and certainly MUCH BETTER than the stereotype.
  • Natural beauty. Seattle and the Pacific Northwest is a gorgeous part of the country, with abundant lakes, rivers, bays, mountains, and pretty much everything you'd ever want outdoors. There's OK skiing 45 minutes away, very good skiing 90 minutes away, and world class skiing 4 hours away. In fact, other than Denver or Salt Lake City, I'd posit that Seattle is the best major city in the US for skiing proximity. There are more hiking and biking trails here than you could ever see in a lifetime. It's an outdoorsman's dream.
  • The people. I find Seattleites (as we're known) to be unpretentious and down-to-earth but still sophisticated. There's hardly any elitism, but it's not a social backwater either. It's a perfect balance.

More specifically, here are some of my favorite places in Seattle:

  • Madison Park -- recently renovated, great for kids, walking distance from my house (and your new house)
  • Madison Park beach -- crowded in the summer, but fun nonetheless
  • Madrona Beach -- a short drive from Madison Park, and another good place to take kids
  • Seward Park -- 10 minute drive along the lake to Seward Park. A gorgeous 3 mile loop around Seward Park with water views the whole way. Great for walks, and an OK playground as well.
  • Chism Beach and Medina Beach -- nice beaches on the Eastside
  • Golden Gardens -- a bit of a hike (30 minutes from Madison Park) but a really big beach, with tide pools that are fun for kids at low tide
  • Discovery Park -- lots of hiking trails and a big sand area up top, as well as a cool beach area with tide pools down below. Parking is a challenge -- go to the Visitor Center and ask for one of their parking passes; you might have to wait there for a bit if you don't go early in the morning.
  • Tutta Bella -- favorite Italitan restaurant for kids. 3 locations -- closest one to Madison Park is the new one downtown, above Whole Foods (South Lake Union). There's also one on Stone Way, on the way home from the Zoo which is convenient.
  • Speaking of the Zoo, join it. Great for kids. A surprisingly excellent Zoo for a city as small as Seatle. All outdoors though, so not great on rainy days.
  • On rainy days, the Aquarium (downtown) and the Pacific Science Center are both great. Both are worth joining. Also, next to the Pacific Science Center (at the Space Needle in Queen Anne) is the Children's Museum -- also worth joining.
  • Sun Ya - favorite Chinese restaurant in Chinatown. People here call it the "International District" or the "ID", but I call it Chinatown just to be a New Yorker.
  • Favorite Italian restaurant (other than Tutta Bella): Machiavelli (Capitol Hill, good for takeout because it's on the way home from work), Il Fornaio (Pacific Place Mall downtown), Troiani (across the street from our office), Tuliu (downtown) or Piattia at University Village.
  • Speaking of U-Village, get to know it. It will become your best friend. Best outdoor mall in the area. Upscale. The alternative is Bellevue Square across the Lake -- also very nice. Bell Square is indoors though, while UVillage is outdoors.
  • Alki Beach in West Seattle is great for Sunday walks along the boardwalk over there, especially after a huge brunch at Salty's.
  • Bellingham is only 1.5 hours away and is fun for getaways. Stay at Chrysalis Inn in Fairhaven, on the water. If you go to Bellingham, go to Larrabie State Park -- I can give you good hiking suggestions.
  • Mt Rainier is 2 hours south. Great place for summer hikes. Some crazy people like Rich or Chloe actually summit it, but normal mortals like us just hike around it. Beautiful place for a day trip, or there's a nice hotel right there in Paradise (the name of the "town" where you park to hike).
  • The Summit at Snoqualmie is our local ski resort, exactly 45 minutes from downtown Seattle. I taught Sophia to ski there last year and we'll be going there a lot this year as well. It's the perfect place for your daughter to ski with you.
  • Groceries: Amazon Fresh is awesome. They deliver and it rocks. Alternatively, QFC in UVillage is the nicest grocery store, but Safeway up the hill on Madison is OK too. Bert's (in Madison Park) is ok for small stuff as well. You can set up an account at Bert's so you can charge stuff with just your phone number. This comes in handy a lot when you're across the street at Madison Park and you need to grab something without a wallet. (Also handy if you have a nanny.)
  • Piecora's Pizza (Capitol Hill) is where we get delivery from. It's just OK, but hey, we're not in New York anymore. Mad Pizza is in Madison Park but I think their pizza isn't very good.
  • Thai Ginger in Madison Park is good. No delivery though (common theme out here...). Cactus (Mexican) in Madison Park is very good. The other restaurants in Madison Park (Bings, McGilvras, and the Italian place at the end of the street) are not good imo, but they're convenient.
  • Weekend breakfast / brunch places: Salty's (on Alki in West Seattle, 20-30 minutes away) is a big undertaking but a lot of fun. Madison Park Cafe (across from Madison Park) is great; they also serve dinner but we've never been there. Opens at 8am which is good if you have kids. On the other hand, St Clouds in Madrona (5 minutes away) opens at 9am which is sometimes kind of late for us (our weekends start at 5am because of our youngest's schedule....) but is great as well. They also have dinner.
  • Nishino is great japanese; Chinoise (Madison Valley) is great pan-asian (pseudo-Chineses + Thai + Japanese). Nishino is very expensive; Chinoise is more reasonable. Neither delivers.
  • Seattle Gymnastics Academy is where many people (including us) take their kids to do gym stuff. It's about 30 minutes away (north).
  • The Burke-Gilman trail is a big biking trail that everyone likes. You can pick it up in the U-District.
  • The Arboretum (see photo above) is 5 minutes from Madison Park and is terrific, especially on hot days because it's in the shade. There are 3 places to park depending upon what you want to do. We usually park "up top" so when you're coming down the hill from Madison Park it's a quick right and then up the hill. Park up there and you can walk on the road or in the trails thru the Arboretum. (We usually do the road so our daughter can ride her bike.) Or you can park down below and walk thru the grass or the dirt trails. Or you can park at the visitor center. Sometimes we park at the visitor center and do the 10 minute walk from there to Lake Washington and check out the boats. From there, look to your left and you can walk along these little foot bridges and thru some mud areas which eventually take you on this little adventure walk that kids love. If you follow that walk you'll end up in the U-District. You can walk across the bridge to Husky Stadium and rent a canoe to take out on the lake. Hard work, but fun for kids.
  • Likewise you can rent kayaks to take out on Lake Union which is also a lot of fun.
  • Oh that reminds me, Bellevue Square has a great kids area all the way upstairs where there are boats for kids to play on. It's a madhouse there, but definitely fun for kids.
  • Take the Victoria Clipper boat to Victoria (Vancouver Island BC), or a float plane (Kenmore Air) from Lake Union there. Or you can drive to Vancouver and take a ferry over to Vancouver Island. Proximity to British Columbia is a big benefit of Seattle.
  • Join the Madrona Moms email list thru Yahoo Groups
  • Use the GoCityKids (Parents Connect) website which has an EXCELLENT directory of all the fun stuff going on for kids each week. We use this religiously to find festivals, carnivals, etc for the kids. Definitely use it.

OK that's enough for now. I have a million more things to share, but the rest will have to wait.


As you can tell, one of the best things about Seattle is the outdoor stuff. We really love it here, and I think you will too.

Welcome to Seattle,

Spencer

Century 21 drops TV advertising; moves $ online

Huge news today from Century 21 -- they are dropping all TV advertising in favor of online advertising. This is a big validation for those of us in the online media business, as we've been arguing for years that marketers should spend their budgets where consumers are. Kudos for C21 for making this very bold move.

More on Zillowblog where Greg Schwartz (our head of ad sales) discusses why Century 21 drops TV advertising.

On ABC News with the President of NAR

I was on ABC News with the Charles McMillan, President of NAR yesterday. Enjoy...

Nothing too earth-shattering, but good to share the screen with an esteemed Realtor like Charles.

Real estate video of ABC News here.

Who owns this headline?

I think this is one of the more important (and least talked about) stories in online media lately.

Boston.com has created a hyperlocal site, Yourtown, for Newton MA. Yourtown is pulling in headlines from WickedLocal (owned by Gatehouse Media, which owns 125 local papers nationwide). True, Yourtown links to WickedLocal, keeping with general internet protocol. But Gatehouse has sued Boston.com – according to Peter Krasilovsky, “The suit contends that Boston.com’s deep linking directly to the article bypasses WickedLocal’s homepage, and implies an endorsement by listing the title of the local papers next to articles. Gatehouse specifically complains of “unfair competition, false advertising, trademark dilution, unfair business practices and other misconduct.”” (I don’t think it helped that, as Peter wrote, “Boston.com VP Bob Kempf, who has spearheaded the hyperlocal effort, previously served as a GateHouse executive, and is the originator of the WickedLocal site.”)

Why does this all matter? With more and more bootstrapped startups monetizing traffic through Google Adsense, it’s vitally important to figure out who owns content. And do blog post headlines constitute content in and of themselves?

Here’s an example to illustrate the point. Imagine a new startup called “TheBestOfTheRain.com” which selected the best blog posts from within the ActiveRain community every day and posted those headlines – with links to the blog posts themselves – on their site. That startup monetizes the site through advertising – Google Adsense or some other ad network. When you click on a link, a new browser tab opens to visit ActiveRain. Now extend the idea to the entire real estate blogosphere – imagine a site that pulls in the “best” posts from across the web real-time via RSS. Imagine some UGC or maybe voting or comments on the post topics. (Sounds like digg, come to think of it.) And poof: you’ve got a pretty cool website, which would attract traffic and revenue, built on the backs of the content created by thousands of other people. Does the traffic and linkjuice which this site sends to those bloggers compensate them enough? Or is this an example of a someone stealing their content for personal gain?

Take the example offline for a second – imagine if (pre-internet) someone copied headlines from hundreds of newspapers and magazines and compiled them into a weekly newsletter and sold it by subscription. Here’s a great way to receive a digest of the week’s events. Perhaps the offline example is more obviously illegit because there’s no ability to “click thru” if I’m just reading a headline on paper. But what if it’s branded and sourced to that original media outlet?

I wholeheartedly agree with Peter who wrote: “the lawsuit might bear paying attention to, with possible implications not only for the turf war in Boston, but also for place blogging in general.”

The coolest thing I've seen in a while

I checked in online for my flight back from New York after the Inman Connect conference, only to remember the obvious: I didn’t have a printer with me in my hotel room. But fear not: Continental Airlines now allows you to check in online and have your boarding pass appear in a mobile web browser which can be scanned by security. It was pretty slick, though I felt sort of funny handing my iphone to the TSA guy holding a scanner as the whole line of people gawked. It’s the future of travel though, no doubt.

Advice to anyone who tries this:

I thought it would be smart to take a screenshot of the boarding pass from the iphone web browser. (BTW, you can take a screenshot on an iphone by holding down the round button and the on/off switch at the same time.) But that doesn't work because the TSA guy needs a super-duper zoom of the bar code, and photos can't zoom large enough. So you need to pull it up on the browser rather than the camera roll.