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LETS GET TOGETHER, MINGLE, GREET AND CHAT!
Thursday, November 13, 2008 from 12:00 PM - 03:00 PM (PT)
South San Francisco, CA 
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November is "Home Staging Awareness Month"
November is Home Staging Awareness Month
Professional Home Stagers Gather to Discuss Industry News and Promote Home Staging
The Real Estate Staging Association (RESA) the Trade Association for Professional Home Stagers has announced that November is Home Staging Awareness Month.
RESA along with IRIS and ASHSR is proud to announce that we are National Co-Sponsors of Home Staging Awareness Month.
During Home Staging Awareness Month the popular “Stage it Forward” (SIF) Round Table Meetings will be taking place all over North America. SIF originated from a powerful internet blogging community that is hosted by Real Estate Blogging website called Active Rain.
The meetings will focus on the Staging Industry, creating standards, ethics and the wants and needs of the Professional Stager. You ALL can have a voice in creating standards and choosing the direction you want your industry to take.
Keeping with the tradition of SIF and RESA ALL Stagers are welcome to attend or facilitate/moderate a meeting. You do not have to be a member of RESA to attend or facilitate the meeting nor do you have to hold any particular designation.
LIGHT LUNCH WILL BE SERVED. RSVP HERE!
The Real Estate Staging Association (RESA) the Trade Association for Professional Home Stagers has announced that November is Home Staging Awareness Month.
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Hello ladies & gents
I know this has nothing to do with staging 
But many of you who read my blogs know I am passionate about technology and its application to small businesses. My business certainly has benefited from technology tremendously and I would not have found the success that I have without using technology to streamline processes and lower my overheads.
With that said, I am one of the co-organizers for BizTechDay and I just found out we have booked Tim Ferriss of 4-hour Work Week for our keynote!
Here are the details:
BizTechDay – Technology Bootcamp for Entrepreneurs and Business Owners Saturday October 25 All Day Event
BiztechDay is the only conference that puts your business first before technology. Come meet Timothy Ferriss, best selling author of 4-Hour Work Week and George Wright (Marketing Genius behind the (Read more …)
Hello ladies & gents,
I am one of the co-organizers for BizTechDay, a fabulous all-day event packed with information that is 200% devoted to growing your business with efficiency and cutting-edge technologies (that are easy to learn!)
A lot of you know I am passionate about technology and using it to make my business smoother and my life easier. I have had great successes with utilizing online media for Staged4more, to the point I am now coaching other small business owners how to do it. I used a lot of the social media and web tools (that are mostly free) to get to #1 on Google in my home base for FREE in 6 months.
A lot of the stuff we are planning are exactly about that. You will learn about using social media that are FREE TOOLS for you, such as YouTube, Facebook, Twitter, LinkedIn, Yelp, e-commerce platforms, email marketing tools, Search Engine Optimization strategies and much more). The schedule offers 2 tracks with more than 10 workshops to choose from as well as keynote speakers, networking and a Genius Bar! The workshops will all be led by industry-leading experts.
SIGN UP FOR BIZTECHDAY NOW! After 9/15, the price goes up $100! Use discount code BIZSCY148
Cost: $149 before September 15th, $249 after September 15th
Location: Downtown San Francisco Hilton
BizTechDay is sponsored by the Small Business Administration (SBA), Ladies Who Launch, American Express OPEN, EventBrite, IBM, Craig’s List, Constant Contact and Meetup.
This is a tremendous opportunity to spend a Saturday with great people and get some great information to build your business! You can access the early bird special ($149 per person) by using the following link:
http://www.eventbrite.com/event/141023806/BIZTECH/101793602
TO YOUR SUCCESS!
Cheers,
Cindy
When Bill Cliton saw Monica Lewinsky, he thought “hmm, I can cross that line, because I am the President!” Obviously, an impeachment trial later and many months of public humiliation, he finally admitted: “Yes, I did have sexual relationship with Monica.”
Well, just because you can, doesn’t mean you should.
Through my life, I have learned that I can’t be all things to all people. If I can be all those things to all people, I will be a very unhappy and tired person. It’s difficult to please everyone! If I followed my parents’ wishes, I would become a doctor and a lawyer and a financial banker, married to some guy, have 2 kids, 1 dog and live at their house. Scary thought, isn’t it??
Similarly, as professionals, we can’t be all things to our clients. As much as I would love to make more money, I can’t paint my clients’ walls, landscape their yards, or power-clean their houses, etc. Why? Sure I can, I can hire couple guys to do it. BUT, are the end results are going to be as good as the jobs done by professionals? By doing everything for clients to “save” them money, is this the best for MY client? No, I think not. My clients hire me to stage their houses well so the listings will sell, not to do all these other things. Ultimately it will be much cheaper and cost effective to have the job done well by professionals who are pros in their fields. That’s why I leave the painting to the painters. They know how to deal with different textures of the wall, and how different types of paint affect the overall effects. Well, I don’t. I just know what color looks good. Application of the color is a total different story. Similarly with landscaping or cleaning, I will never landscape or clean as well as professionals who do this EVERYDAY. I have a black thumb, I have even killed cactus.
As a professional, I intend on doing what’s best for my clients, not what I can do “okay” for my clients. That’s why I am skeptical when I see ads of cleaning companies or furniture companies start offering staging as part of their services.
I also hear this a lot from sellers & agents “I can totally stage the house myself, I watch HGTV.” I also get a lot of calls from agents: “Um, my clients staged their house and it looks terrible. What can you do?” Just because I watch food channel, it doesn’t mean I can do whip out a 8-course meal like Bobby Flay. The professionals who work on these TV shows have a lot of trainings and professional experiences, and that’s why they are good at what they do. True, staging is not rocket science, but there are still some finesse to it.
A fellow real estate blogger and a realtor Jessica Wynn Horton shared similar sentiments on her post at Bloodhound: (Read more …)
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There are actually TWO DWR events this weekend in San Francisco!
First is its sample sale. You can get 75% off on furniture which is pretty awesome. For me personally it's a hit or miss. I loved the one in Palo Alto and I did end up buying a lot of accessories that I use for staging there. But the last one in SF warehouse was a little bit disappointing.
Here are a few tips:
*Get there EARLY. And I mean at least 1 hour before the sale starts, because people start lining up at 1.5 hours prior. But you don't need to get there THAT early. We were there 1 hour prior and we were the 10th in line. Half hour before the sale starts that's when you start seeing everyone around the block.
*Bring friends. It will suck being in line for 1 hour by yourself. Also the sale is going to be CRAZY meaning people will be aggressive over that piece of chair you have been eyeing for over a year and now is $500 bucks off. It will be useful having friends sitting on or laying across your favorite couch to hold it for you.
*STAY CALM. I know it's very easy to get too excited but stop standing there oogling over your new find, get your hands on it ASAP and make sure a sales person writes down your item and ticket it as SOLD.
*Have an objective. Sounds silly I know, but if you are there for a specific a couch or an item in general, your best bet is to run straight for it. Make sure you get what you want first and then shop for other stuff.
Here is the 411 for this weekend:
The other one is for all you knitting fools out there ;)
I used to live around the corner of the SF Fillmore DWR (such a lovely neighborhood, too bad it's too expensive for me now!) It's a lovely store, but just to warn you it's not a very large space and parking can be challenging on fillmore street. To park, find residential street parking on adjacent streets like Steiner, Scott, etc.
The Ohio Knitting Mills Trunk Show runs from Friday through Sunday, August 10-12 at Design Within Reach, 1913 Fillmore Street (between Bush and Pine) in San Francisco. For more info on the event, you can visit the DWR web site here. - Link.
Ohio Knitting Mills trunk show
Friday-Sunday, August 10-12, ongoing event
Ohio Knitting Mills (ohioknittingmills.com)offers unique virgin vintage knitwear made from 1947-74. Made at the historic Cleveland, Ohio mill, this rare collection of never worn and one-of-a-kind fashion design artifacts will be shown for the very first time in the Bay Area. Join us for a preview reception, followed by a three-day trunk show. OKM provides "an authentic tradition of hard-working Midwestern American honest craftsmanship," and their pieces are a great complement to the mid-century modern classics of DWR. Ohio Knitting Mills head, Steven Tatar will be on hand to answer any questions.
1913 Fillmore Street
(between Bush and Pine)
San Francisco, CA 94115
Phone: 415.567.1236
Fax: 415.567.5238
Directions: Click here
Hours:
Monday-Saturday
11am - 7pm
Sunday
12pm - 6pm
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Cindy is the Founder & General Manager of Staged4more. She's been mentioned in HGTV, SF Chronicle, San Mateo County Times, and more. Cindy is also the founder of EcoJoe www.ecojoekits.com
Cindy Lin has been working in real estate since 2005 when she became a real estate agent to help manage a family friend’s rental property. In 2006, Cindy founded Staged4more Home Staging and Redesigns when she felt that becoming a stager was a better fit for her in real estate industry. A stager by trade, Cindy is passionate about making her clients look good and helping people sell their homes quickly so her clients can get to the next chapter of their lives quicker, less stressed and with more equity in hand.
In additions to her staging work, Cindy also teaches and coaches small business owners and real estate professionals how to have an online presence and how to leverage social media for business. (You can read Cindy’s tech blog at smallbizgurl* talks tech) She also teaches Live Green Live Smart real estate designations to real estate agents who want to learn more about teaching their clients how to be green during the resale process.
In 2008, Cindy won Make Mine A Million business competition in micro category and Sam Walton Emerging Entrepreneur awards which took her business to a different level and enabled Cindy to pursue making EcoJoe a reality. The same year, she also became finalist to Real Estate Staging Association’s Stager of the Year Award and Innovative Stager of the Year Award. Cindy’s work was featured in San Francisco Chronicle, San Mateo County Times, Inman blog, HGTV, How to Build a Successful Staging Business by Barb Schwarz, and many other media outlets.
Some examples of these Staged4more's staging solutions:
Vacant Home:
Redesign Home:
(This particular property was sold in October 2007 in a real estate market that was dubbed by media as "rough" with an sold price that is over-asking the listing price by $69,000)
To see more before and after photos, please visit the Staged4more Gallery.
**Please keep in mind that Staged4more can do as much or as little as you would like. We will be more than happy to oblige to your needs, whether it's vacant home staging, redesigns, or a mixture of both.
Staged4more is a BBB Accredited Business.
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PRODUCTS: Staged4more also sells EcoJoe -- the Original Eco-Friendly St Joseph Statue Home Selling Kit.
http://www.facebook.com/ecojoe
AFTER the Staged4more Treatment: A home with elegant roots gets a fresh start and a clean look to invite prospective buyers. SOLD! $305,000 Over Asking!
Kind words from the Listing Agent Raj Vaswani of Keller Williams San Mateo: His staged listing SOLD 7 DAYS AFTER STAGING AND OVER ASKING, with a competing 2br/2ba unit on sale in the building at $40,000 more than the asking price.
-From C. Makinson -- Marin County, CA, February 2006
BEFORE the Staged4more Treatment: This was "The Blue Room," -- absolutely blue everything, blue sheets, blue couch and royal blue-shagged carpet. It was a stuffy atmosphere, so cluttered with furniture that we did not even notice the lovely art deco styled furniture in this room!
AFTER the Staged4more Treatment: We transformed the room into a clean and homey sitting room.
We also tore out the carpet to expose the beautiful hardwood floor!
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