We recently Staged an adorable vacant townhome in Santa Monica. It had been listed for awhile with no offers, so we were brought in to help buyers see the potential.
The townhome had been painted and remodeled, so we had a great canvas to work with! Unfortunately the awkward layout of the living room, a not-so-neutral paint color, and a seemingly unusable loft space above the guest bedroom made it difficult for buyers to fall in love with the home.
BEFORE STAGING
CLICK HERE to see how Stage to Sell transformed this Santa Monica townhome from drab to fab!
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Annie Pinsker-Brown | Stage to Sell
Owner & Principal Designer
310-384-1084
www.stagetosell.biz
"We get you to SOLD so you can get on with your life!"
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Stage to Sell is the premier West Los Angeles Home Staging Company.
Owner & Principal Designer Annie Pinsker-Brown is an ASP Home Stager, a member of IAHSP (International Association of Home Staging Professionals), an affiliate member of the Beverly Hills/Greater Los Angeles Association of Realtors and a member of the Culver City and West LA Chambers of Commerce.
Annie has Staged LA homes for Bravo's hit show "Million Dollar Listing" and TLC's "Property Ladder." She has also been featured in recent articles on Home Staging in Los Angeles Magazine, The New York Times , Costco Connection and Frontiers Magazine .
If you would like to see more of our Home Staging work, visit our website . There is an extensive gallery of before & after photos , as well as a list of our Staged properties currently on the market.
I often get calls from Realtors who say, “I have a family who is actually going to be living in their home while it’s on the market. They would like to use their own furniture. Do you do that?” It always amazes me that they have to ask whether a full service Home Staging company would be willing to work with (gasp) someone’s OWN THINGS?! But I know why they have to ask.
There are some Stagers out there who refuse to work with anything but a completely blank slate. I once did a consultation for a guy who had a beautiful view home and completely workable furniture. His place just needed some updating and new accessories to make it appeal more to today’s buyers. He told me that the last Stager he interviewed told him she’d only take the job if he removed ALL of his own belongings and let her start from scratch…to the tune of over $30,000 in Staging fees! No wonder there are agents and homeowners out there who have yet to hire a Stager to help them prepare their home for sale!
Not only is it bad business to waste someone’s money on unnecessary furniture rental, but in my opinion it’s just plain lazy for a designer to say that they won’t work with a homeowner’s own pieces. Of course it’s easier (and more lucrative) for us to start from scratch because we can pick every last piece down to the art, rugs and plants and know that it will all coordinate beautifully. But if a homeowner has furniture that’s in decent shape and is properly scaled for his home, why would we ask them to get rid of it?
Though my company does lots of vacant home Stagings and model homes, I work all the time with families who are living in their homes while they’re on the market. For these clients, we start with a Consultation. We spend 2-3 hours on site determining what needs to be done in order to get the property sold quickly and for the best price. Recommendations might include de-cluttering, rearranging, reconfiguring or repurposing some of the furniture, updating paint or light fixtures, replacing worn or filthy carpets, and reaccessorizing. After our meeting, the seller receives a written Consultation Report, which gives them a room-by-room check list of what needs to be done. Often the seller takes this list and runs with it and we never hear from them again (until they call to let us know how happy they are that the property SOLD)! Sometimes, however, the client hires us to bring in the recommended accessories or additional furniture pieces that we’ve noted in the report, and to put the finishing touches on the Staging transformation.
As an example, we were recently brought in by a Realtor to do a Consultation on her client’s 4-bedroom home in Tarzana, California. The client had a gorgeous home with beautiful furniture, but she had seen some Staged properties on the market and knew that her home had a couple of trouble spots that needed to be addressed before it could compete with those Staged homes.
Click here to see photos of her trouble spots and how Stage to Sell turned them into selling points!
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Annie Pinsker-Brown | Stage to Sell
Owner & Principal Designer
310-384-1084
www.stagetosell.biz
"We get you to SOLD so you can get on with your life!"
************************************************
Stage to Sell is the premier West Los Angeles Home Staging Company.
Owner & Principal Designer Annie Pinsker-Brown is an ASP Home Stager, a member of IAHSP (International Association of Home Staging Professionals), an affiliate member of the Beverly Hills/Greater Los Angeles Association of Realtors and a member of the Culver City and West LA Chambers of Commerce.
Annie has Staged LA homes for Bravo's hit show "Million Dollar Listing" and TLC's "Property Ladder." She has also been featured in recent articles on Home Staging in Los Angeles Magazine, The New York Times , Costco Connection and Frontiers Magazine .
If you would like to see more of our Home Staging work, visit our website . There is an extensive gallery of before & after photos , as well as a list of our Staged properties currently on the market.
If you follow my AR blog, you'll know that I've done several "staging" jobs for American Communities, a developer of low income housing in Los Angeles. If you read my posts about Staging 1, Staging 2 and Staging 3, you will remember that our goal was to make the common spaces in these buildings warm and inviting, as well as functional for the residents to relax, watch TV, attend meetings & classes and use a computer.
We recently completed Staging #4 for American Communities. Like the previous building, this one was designed in a contemporary Art Deco style, so we chose furnishings and art that fit with this theme. But at Stage to Sell, we always have to try something new! So this time we added a graphic element to the walls with vinyl decals. Though these gave us the fun design element we were looking for, their large size made them a bit difficult to install (more on that in a separate post).
I got the idea for the wall decals from Terri Lucas' post on a Home Staging Solution for Curved Walls. Great idea Terri!
Click here to read the whole article and see photos of this great project!
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Annie Pinsker-Brown | Stage to Sell
Owner & Principal Designer
310-384-1084
www.stagetosell.biz
"We get you to SOLD so you can get on with your life!"
************************************************
Stage to Sell is the premier West Los Angeles Home Staging Company.
Owner & Principal Designer Annie Pinsker-Brown is an ASP Home Stager, a member of IAHSP (International Association of Home Staging Professionals), an affiliate member of the Beverly Hills/Greater Los Angeles Association of Realtors and a member of the Culver City and West LA Chambers of Commerce.
Annie has Staged LA homes for Bravo's hit show "Million Dollar Listing" and TLC's "Property Ladder." She has also been featured in recent articles on Home Staging in Los Angeles Magazine, The New York Times , Costco Connection and Frontiers Magazine .
If you would like to see more of our Home Staging work, visit our website . There is an extensive gallery of before & after photos , as well as a list of our Staged properties currently on the market.
Every September, Accredited Staging Professionals (ASPs) around the country and around the world give back to their communities by participating in Worldwide Staging Service Week, an annual service project of IAHSP (International Association of Home Staging Professionals).
I am a proud board member of the West Los Angeles IAHSP chapter and have been lucky enough to participate in this wonderful event for the last several years.
This year our chapter chose the Richstone Family Center's Transitional Living Program as our beneficiary. The program serves young women (ages 18 – 24) from LA County, who have been emancipated from foster care. For the young women in the program, this is often the first time they have experienced a safe, stable and healthy home environment. Richstone's program provides housing, case management, counseling, life skills, referrals and 24-hour support for residents.
Much of the original furniture in the main house was ripped and filled with holes and the art and furnishings were a mish-mash of hand-me-downs. The walls were stark white and the ceilings were damaged. Thanks to very generous donations from Brook Furniture Rental and Fashion Furniture, paint and supplies from Sherwin Williams and Lowes, fabric from Beach Drapery, cleaning services from Ready Clean, and labor from local painters Carlos Lopez and Albert Hernandez and contractor Brad Erwood (as well as about 10 of our members), our chapter was able to pull off an amazing transformation in record time!
Click here to see the full story and before and after photos from this amazing event!
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Annie Pinsker-Brown | Stage to Sell
Owner & Principal Designer
310-384-1084
www.stagetosell.biz
"We get you to SOLD so you can get on with your life!"
************************************************
Stage to Sell is the premier West Los Angeles Home Staging Company.
Owner & Principal Designer Annie Pinsker-Brown is an ASP Home Stager, a member of IAHSP (International Association of Home Staging Professionals), an affiliate member of the Beverly Hills/Greater Los Angeles Association of Realtors and a member of the Culver City and West LA Chambers of Commerce.
Annie has Staged LA homes for Bravo's hit show "Million Dollar Listing" and TLC's "Property Ladder." She has also been featured in recent articles on Home Staging in Los Angeles Magazine, The New York Times , Costco Connection and Frontiers Magazine .
If you would like to see more of our Home Staging work, visit our website . There is an extensive gallery of before & after photos , as well as a list of our Staged properties currently on the market.
I recently Staged a gorgeous home in Los Feliz, California. It was very large, had a beautiful outdoor covered terrace with amazing city views, and a view of the Griffith Observatory from the Living Room window. When I arrived to preview the home, the Realtor told me the home had initially been listed at $2 million. With the square footage and views I mentioned, that wouldn’t seem completely outrageous. However the moment I stepped in the door I knew this home was not a $2 million dollar property. Why?
Click here to find out!
BEFORE STAGING
STAGED
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Annie Pinsker-Brown | Stage to Sell
Owner & Principal Designer
310-384-1084
www.stagetosell.biz
"We get you to SOLD so you can get on with your life!"
************************************************
Stage to Sell is the premier West Los Angeles Home Staging Company.
Owner & Principal Designer Annie Pinsker-Brown is an ASP Home Stager, a member of IAHSP (International Association of Home Staging Professionals), an affiliate member of the Beverly Hills/Greater Los Angeles Association of Realtors and a member of the Culver City and West LA Chambers of Commerce.
Annie has Staged LA homes for Bravo's hit show "Million Dollar Listing" and TLC's "Property Ladder." She has also been featured in recent articles on Home Staging in Los Angeles Magazine, The New York Times , Costco Connection and Frontiers Magazine .
If you would like to see more of our Home Staging work, visit our website . There is an extensive gallery of before & after photos , as well as a list of our Staged properties currently on the market.
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Full Service Los Angeles Home Staging Company. Professionally trained and accredited Home Stagers providing Residential Real Estate Staging services to the Los Angeles Area.
Stage to Sell is the premier West Los Angeles Home Staging Company.
Owner & Principal Designer Annie Pinsker-Brown is an ASP Home Stager, a member of IAHSP (International Association of Home Staging Professionals), an affiliate member of the Beverly Hills/Greater Los Angeles Association of Realtors and a member of the Culver City and West LA Chambers of Commerce.
Annie has Staged LA homes for Bravo's hit show "Million Dollar Listing" and TLC's "Property Ladder." She has also been featured in recent articles on Home Staging in Los Angeles Magazine, The New York Times, Costco Connection and Frontiers Magazine.
If you would like to see more of our Home Staging work, visit our website. There is an extensive gallery of before & after photos, as well as a list of our Staged properties currently on the market.
Want to sell your Los Angeles home fast and for a great price? Stage it with Stage to Sell.
"Stage to Sell is the third staging company that I've used over the years, and the third time is the charm in this case. Annie, the owner, has won me over with several factors: attention to detail, follow-through and the overall quality of her work. Stage to Sell is now the only staging referral I give to selling clients when taking a new listing. Her company's efforts have clearly helped our mutual clients sell faster and get better prices. Plain condos and houses are transformed into warm and inviting homes that people want to buy right away."
- Chris Gordon Clark, Keller Williams Santa Monica
"Although I was reluctant at first to consent to hiring a stager to sell our property, I am so glad that I did. Annie blew me away with her suggestions. The best part was that she worked with what we already have, so there is no need to buy anything. I thought her suggestions might be obvious, but they weren't -- they were subtle changes that make a huge impact. I am so eager to implement her brilliant suggestions. Not only am I glad I hired Annie to stage our house to sell, I want to hire her to advise me when we move to our new home.
-Courtney Alban, Los Feliz
"Annie’s staging of my project was absolutely spot-on. She understood the buyer mentality so well that we had all three staged units in escrow within 2 months, after having had them on the market for over 7!"
- Dana Ehrlich, Keller Williams Santa Monica
"Your staging of 1533 18th Street meets and exceeds my highest expectations based on my experiences with almost all of your competition. Not only is the installation spectacular - the price, timing and level of professionalism raises the bar for your competition. Thanks for being extraordinary!"
- Anthony Hitt, Sotheby's International Realty
"Wow what a difference! My sellers and I are so impressed with how wonderful the house looks. It's a million times better and has surpassed all of our expectations. I will definitely use your services again and again. Thank you for coming on such short notice and doing a top notch job. Fantastic!"
- Vicky Mirisch, Pinnacle Estate Properties
"Annie just staged one of my listings that had been empty for almost two months. We had at least 40 buyers through with NOT ONE offer. She staged on Friday. Within 4 DAYS we had two offers!!!"
- Dana Ehrlich, Keller Williams
"Wow! It looks great...The photographer was ready to buy it! Thank you for putting all my doubts to rest. I was hesitant to spend the money on staging but you’ve proved that it is a must. Thank you very much!"
- Melissa Macfadyen, Keller Williams
"I just want to thank you for being so awesome and responsive to my client and me. That home was a mess and you made it look livable. You are the best and I am glad to be in business with you. You are truly one of the best stagers out there!"
- Thomas Khammar, Keller Williams
"I hired Annie to help me stage a property which had been on the market for 7 months with another agent, and had undergone $300,000 in price reductions over the course of the listing. I re-listed the property with a fresh pricing strategy and staged it before we shot any photos or showed the property. We had an accepted offer within 2 weeks. My clients were absolutely thrilled with Annie's practical and economical advice."
- Dana Ehrlich, Keller Williams
"Annie is wonderful and does a great job! You should consider using her to stage your house regardless of whether you are looking to sell or not. I have received so many compliments on the work she did on my listing!"
- Revi Mendelsohn, Coldwell Banker
"My condo had previously been on the market for one month with little interest and no offers...When I first saw my condo after it had been staged, I was amazed...The previously cramped rooms looked light and bright with the furniture and tasteful, contemporary accessories that Annie selected. The house looked as if it had been professionally decorated...At the open house the response was great. Within a week we had multiple offers and ended up accepting one for $21,000 over asking price. I was thrilled!"
- Cherry Norris, Brentwood
"Well, I think staging works. While we were putting up the for sale sign Tuesday, a couple came through. They loved it and made an offer the next day. After a few counter offers, we sold it today. So we’re claiming it sold in 20 hours. They want a 3 week escrow, but we’re game, and of course we still have to get through all the formalities. Anyway, thanks for all your help!"
- Dennis Newell, Murietta
"I cannot thank you enough for doing the staging for my condo...I had so many compliments from both friends and potential buyers. Your ideas were very creative and really helped to enhance the appeal of each room. My condo looked like a model home. I highly recommend you for anyone considering selling their home. It was well worth the money. I firmly believe the staging helped me maximize the selling value of my condo."
- Kim Itakura, Culver City
"Thank you again for your work. I barely have sufficient verbal skills to express how happy I am with the transformation of the house, and the enormous increase in its market value."
- Holly Browde, Beverly Hills
"I wanted to thank you again for the fantastic job you did in staging the condo in Marina Del Rey. I especially appreciated your professionalism, and going out of your way to make things happen within our time frame."
- Jake Ptasnik, Marina del Rey
"Thanks again for what I'm convinced resulted in the sale of my house!!"
- Marla McGuire, Reseda
"You did such an amazing job, Annie. What a difference you made, not only with the pieces you brought, but the recommendations you made to update/change/prepare for your Staging. Everything looks amazing! Thanks again!"
- Dian Reid, Van Nuys
"The place looks awesome!!! I can’t wait to take pics tomorrow...I’m so happy! Big difference!! You are a great resource!"
- Lorin Ruttenberg, Keller Williams
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