It's true that the Los Angeles market has slowed down, but with a combination of smart pricing and Staging, your listings will sell.
Here's just one of our many recent success stories...
Dana Ehrlich, a fabulous Keller Williams agent I work with, had just taken over a very stale listing from another agent. The Santa Monica home had been on the market for 7 months with the previous agent. During that time the home had undergone $300K in price reductions, but no mention was made of Staging. When Dana came on board she immediately recommended Staging the home and called us. Dana's smart pricing strategy, coupled with Staging the home, brought the homeowner an accepted offer within 2 weeks! Needless to say, her clients were thrilled!
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Annie Pinsker-Brown | Stage to Sell
Owner & Principal Designer
310-384-1084
www.stagetosell.biz
"We get you to SOLD so you can get on with your life!"
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Stage to Sell is the premier West Los Angeles Home Staging Company.
Owner & Principal Designer Annie Pinsker-Brown is an ASP (Accredited Staging Professional), a member of IAHSP (International Association of Home Staging Professionals), an affiliate member of the Beverly Hills/Greater Los Angeles Association of Realtors and a member of the Culver City and West LA Chambers of Commerce.
Annie has Staged LA homes for Bravo's hit show "Million Dollar Listing" and TLC's "Property Ladder." She has also been featured in recent articles on Home Staging in Los Angeles Magazine, The New York Times, Costco Connection and Frontiers Magazine.
If you would like to see more of our Home Staging work, visit our website. There is an extensive gallery of before & after photos, as well as a list of our Staged properties currently on the market.
It may sound odd, but potential buyers view the rooms in a home from the doorway. Walk through every home you list and stand in the doorway of each room to view it as a potential buyer will.
Where is your eye drawn and how do you feel when you look into each room? Does the furniture arrangement make the room feel cramped or awkward from this vantage point? Is the art on the wall crooked? Can you see the dirty laundry hamper?
Once you've figured out the problem, how can you fix it? You may need to adjust the layout of the furniture to highlight a focal point, such as a fireplace, or detract from a negative feature (like an oversized television). It may be as simple as moving a hamper out of your field of vision or removing an extra piece of furniture that's making the room feel cramped.
If you know something is wrong but just can't figure out what to do about it, call a professional Stager for a consultation!
Standing in the doorway is the first thing I do in every home I Stage, and it's the first step you can take as a Realtor to find and fix any potential buyer turnoffs.
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Annie Pinsker-Brown | Stage to Sell
Owner & Principal Designer
310-384-1084
www.stagetosell.biz
"We get you to SOLD so you can get on with your life!"
************************************************
Stage to Sell is the premier West Los Angeles Home Staging Company.
Owner & Principal Designer Annie Pinsker-Brown is an ASP (Accredited Staging Professional), a member of IAHSP (International Association of Home Staging Professionals), an affiliate member of the Beverly Hills/Greater Los Angeles Association of Realtors and a member of the Culver City and West LA Chambers of Commerce.
Annie has Staged LA homes for Bravo's hit show "Million Dollar Listing" and TLC's "Property Ladder." She has also been featured in recent articles on Home Staging in Los Angeles Magazine, The New York Times, Costco Connection and Frontiers Magazine.
If you would like to see more of our Home Staging work, visit our website. There is an extensive gallery of before & after photos, as well as a list of our Staged properties currently on the market.
This past Saturday, Sept. 15th, was World Wide Staging Day for the International Association of Home Staging Professionals (IAHSP). Our local West Los Angeles Chapter's project was the Day Center at the Downtown Womens' Center (http://www.dwcweb.org). The Downtown Women’s Center provides 40,000 meals, 47 permanent housing apartments, and a wide array of other supportive services to over 2000 homeless and very low-income women each year. The Day Center is a space where homeless women can come during the day to take a shower and a nap and have something to eat.
With generous donations from CORT Furniture Rental and Fashion Furniture, our local ASPs were able to transform a once dreary room into a warm, homelike sanctuary for these women. I can't tell you what a rewarding experience it was to unveil the room and see the looks on the faces of the women who live in the Residence at the Center. Their smiles and thanks made all our planning and hard work worth every minute!
Brooke Lykins, the Volunteer Department Manager, told us that one of the things shown to increase the effectiveness of services provided to homeless women is a warm, homelike environment. We were happy to provide that for the many women who use this fabulous Center.
Jill Allen of J. Allen Interiors was the WWSD Ambassador for our Chapter and her incredible work on this project over the last year was what made it such a huge success!
Below are before & after photos of the room we transformed.
BEFORE
AFTER
Local ASPs who participated on the Staging Day were (from top left) Annie Pinsker-Brown, Jill Allen, Tina & Bill Parish. Others who helped through purchases made ahead of time were Mariana Fodolyan and Penny Cunningham.
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Annie Pinsker-Brown | Stage to Sell
Owner & Principal Designer
310-384-1084
www.stagetosell.biz
"We get you to SOLD so you can get on with your life!"
************************************************
Stage to Sell is the premier West Los Angeles Home Staging Company.
Owner & Principal Designer Annie Pinsker-Brown is an ASP (Accredited Staging Professional), a member of IAHSP (International Association of Home Staging Professionals), an affiliate member of the Beverly Hills/Greater Los Angeles Association of Realtors and a member of the Culver City and West LA Chambers of Commerce.
Annie has Staged LA homes for Bravo's hit show "Million Dollar Listing" and TLC's "Property Ladder." She has also been featured in recent articles on Home Staging in Los Angeles Magazine, The New York Times, Costco Connection and Frontiers Magazine.
If you would like to see more of our Home Staging work, visit our website. There is an extensive gallery of before & after photos, as well as a list of our Staged properties currently on the market.
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Full Service Los Angeles Home Staging Company. Professionally trained and accredited Home Stagers providing Residential Real Estate Staging services to the Los Angeles Area.
Stage to Sell is the premier West Los Angeles Home Staging Company.
Owner & Principal Designer Annie Pinsker-Brown is an ASP Home Stager, a member of IAHSP (International Association of Home Staging Professionals), an affiliate member of the Beverly Hills/Greater Los Angeles Association of Realtors and a member of the Culver City and West LA Chambers of Commerce.
Annie has Staged LA homes for Bravo's hit show "Million Dollar Listing" and TLC's "Property Ladder." She has also been featured in recent articles on Home Staging in Los Angeles Magazine, The New York Times, Costco Connection and Frontiers Magazine.
If you would like to see more of our Home Staging work, visit our website. There is an extensive gallery of before & after photos, as well as a list of our Staged properties currently on the market.
Want to sell your Los Angeles home fast and for a great price? Stage it with Stage to Sell.
"Stage to Sell is the third staging company that I've used over the years, and the third time is the charm in this case. Annie, the owner, has won me over with several factors: attention to detail, follow-through and the overall quality of her work. Stage to Sell is now the only staging referral I give to selling clients when taking a new listing. Her company's efforts have clearly helped our mutual clients sell faster and get better prices. Plain condos and houses are transformed into warm and inviting homes that people want to buy right away."
- Chris Gordon Clark, Keller Williams Santa Monica
"Although I was reluctant at first to consent to hiring a stager to sell our property, I am so glad that I did. Annie blew me away with her suggestions. The best part was that she worked with what we already have, so there is no need to buy anything. I thought her suggestions might be obvious, but they weren't -- they were subtle changes that make a huge impact. I am so eager to implement her brilliant suggestions. Not only am I glad I hired Annie to stage our house to sell, I want to hire her to advise me when we move to our new home.
-Courtney Alban, Los Feliz
"Annie’s staging of my project was absolutely spot-on. She understood the buyer mentality so well that we had all three staged units in escrow within 2 months, after having had them on the market for over 7!"
- Dana Ehrlich, Keller Williams Santa Monica
"Your staging of 1533 18th Street meets and exceeds my highest expectations based on my experiences with almost all of your competition. Not only is the installation spectacular - the price, timing and level of professionalism raises the bar for your competition. Thanks for being extraordinary!"
- Anthony Hitt, Sotheby's International Realty
"Wow what a difference! My sellers and I are so impressed with how wonderful the house looks. It's a million times better and has surpassed all of our expectations. I will definitely use your services again and again. Thank you for coming on such short notice and doing a top notch job. Fantastic!"
- Vicky Mirisch, Pinnacle Estate Properties
"Annie just staged one of my listings that had been empty for almost two months. We had at least 40 buyers through with NOT ONE offer. She staged on Friday. Within 4 DAYS we had two offers!!!"
- Dana Ehrlich, Keller Williams
"Wow! It looks great...The photographer was ready to buy it! Thank you for putting all my doubts to rest. I was hesitant to spend the money on staging but you’ve proved that it is a must. Thank you very much!"
- Melissa Macfadyen, Keller Williams
"I just want to thank you for being so awesome and responsive to my client and me. That home was a mess and you made it look livable. You are the best and I am glad to be in business with you. You are truly one of the best stagers out there!"
- Thomas Khammar, Keller Williams
"I hired Annie to help me stage a property which had been on the market for 7 months with another agent, and had undergone $300,000 in price reductions over the course of the listing. I re-listed the property with a fresh pricing strategy and staged it before we shot any photos or showed the property. We had an accepted offer within 2 weeks. My clients were absolutely thrilled with Annie's practical and economical advice."
- Dana Ehrlich, Keller Williams
"Annie is wonderful and does a great job! You should consider using her to stage your house regardless of whether you are looking to sell or not. I have received so many compliments on the work she did on my listing!"
- Revi Mendelsohn, Coldwell Banker
"My condo had previously been on the market for one month with little interest and no offers...When I first saw my condo after it had been staged, I was amazed...The previously cramped rooms looked light and bright with the furniture and tasteful, contemporary accessories that Annie selected. The house looked as if it had been professionally decorated...At the open house the response was great. Within a week we had multiple offers and ended up accepting one for $21,000 over asking price. I was thrilled!"
- Cherry Norris, Brentwood
"Well, I think staging works. While we were putting up the for sale sign Tuesday, a couple came through. They loved it and made an offer the next day. After a few counter offers, we sold it today. So we’re claiming it sold in 20 hours. They want a 3 week escrow, but we’re game, and of course we still have to get through all the formalities. Anyway, thanks for all your help!"
- Dennis Newell, Murietta
"I cannot thank you enough for doing the staging for my condo...I had so many compliments from both friends and potential buyers. Your ideas were very creative and really helped to enhance the appeal of each room. My condo looked like a model home. I highly recommend you for anyone considering selling their home. It was well worth the money. I firmly believe the staging helped me maximize the selling value of my condo."
- Kim Itakura, Culver City
"Thank you again for your work. I barely have sufficient verbal skills to express how happy I am with the transformation of the house, and the enormous increase in its market value."
- Holly Browde, Beverly Hills
"I wanted to thank you again for the fantastic job you did in staging the condo in Marina Del Rey. I especially appreciated your professionalism, and going out of your way to make things happen within our time frame."
- Jake Ptasnik, Marina del Rey
"Thanks again for what I'm convinced resulted in the sale of my house!!"
- Marla McGuire, Reseda
"You did such an amazing job, Annie. What a difference you made, not only with the pieces you brought, but the recommendations you made to update/change/prepare for your Staging. Everything looks amazing! Thanks again!"
- Dian Reid, Van Nuys
"The place looks awesome!!! I can’t wait to take pics tomorrow...I’m so happy! Big difference!! You are a great resource!"
- Lorin Ruttenberg, Keller Williams
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