Last week we Staged a beautiful loft at The Broadway on Hollywood & Vine. The owner was a young professional who had beautiful furniture, but almost nothing else. The condo certainly wasn’t cluttered, and the furniture was in the right place. But something was missing. The Realtor on this job has great taste and knew immediately that this listing needed some Staging help.
Click here to see how we took this loft from bachelor pad to loft chic!

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Annie Pinsker-Brown | Stage to Sell
Owner & Principal Designer
310-384-1084
www.stagetosell.biz
"We get you to SOLD so you can get on with your life!"
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Stage to Sell is the premier West Los Angeles Home Staging Company.
Owner & Principal Designer Annie Pinsker-Brown is an ASP Home Stager, a member of IAHSP (International Association of Home Staging Professionals), an affiliate member of the Beverly Hills/Greater Los Angeles Association of Realtors and a member of the Culver City and West LA Chambers of Commerce.
Annie has Staged LA homes for Bravo's hit show "Million Dollar Listing" and TLC's "Property Ladder." She has also been featured in recent articles on Home Staging in Los Angeles Magazine, The New York Times, Costco Connection and Frontiers Magazine.
If you would like to see more of our Home Staging work, visit our website. There is an extensive gallery of before & after photos, as well as a list of our Staged properties currently on the market.
Well, after all my shameless plugging, the votes are in and thanks to YOU, my company Stage to Sell has been named one of the winners in StartUp Nation's Leading Moms in Business Competition for 2009!
This contest really struck a chord with me because when I became a working mom five years ago, I was amazed at how difficult it was to run both a family and a business. It is often a thankless job and the hours are quite long! Of course as any mom knows, we wouldn't have it any other way.
Being a mom-preneur has given me a newfound respect for my own mother who worked from the time I was a baby, but always made sure I felt 100% loved, taken care of and special. Many moms don't have the option to stay at home full time for financial reasons, and many choose not to for their own sanity (and that of their kids!). But regardless of their reasons, ALL working moms deserve recognition and respect for having two full-time jobs. That's why I entered this competition and that is why I am so humbled and honored to have been chosen as one of the winners!
Thousands of moms entered and, like me, found that reaching out for votes to customers, vendors, friends, family and social networks was not only kind of fun, but it also gave us a new and unexpected way to generate positive buzz around our business. So many of you took time out of your busy days to vote for me once, twice, and in some cases every single day. Some of my followers on Twitter even re-Tweeted my requests for votes so that people I didn't even know were out there voting for me! It was an amazing experience and one that I won't soon forget.
I encourage any mom who owns her own business to enter this competition next year. As I have proven to myself, you never know what can happen!
Click here to read the full press release, and thank you again for making this dream a reality!
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Annie Pinsker-Brown | Stage to Sell
Owner & Principal Designer
310-384-1084
www.stagetosell.biz
"We get you to SOLD so you can get on with your life!"
************************************************
Stage to Sell is the premier West Los Angeles Home Staging Company.
Owner & Principal Designer Annie Pinsker-Brown is an ASP Home Stager, a member of IAHSP (International Association of Home Staging Professionals), an affiliate member of the Beverly Hills/Greater Los Angeles Association of Realtors and a member of the Culver City and West LA Chambers of Commerce.
Annie has Staged LA homes for Bravo's hit show "Million Dollar Listing" and TLC's "Property Ladder." She has also been featured in recent articles on Home Staging in Los Angeles Magazine, The New York Times, Costco Connection and Frontiers Magazine.
If you would like to see more of our Home Staging work, visit our website. There is an extensive gallery of before & after photos, as well as a list of our Staged properties currently on the market.
I recently wrote a blog entitled "Squatters Increasingly Calling Foreclosures Home" about advocacy groups that are actively helping homeless people around the country move into foreclosed properties that are empty and all but abandoned by the banks that own them. This was a very controversial topic, and many of my readers had strong opinions on one side or another of the issue. There is concensus, however, in the feeling that the banks are not doing enough to secure their REO properties. Well now there is a solution, at least for those in the Los Angeles area.
This week I was at the weekly team meeting at the Keller Williams office in Marina del Rey pitching a free Home Staging for Success course I'm going to be giving there next week. One of the agents, Reggie Potts, came up to talk to the group about a new company he's launching called REO Secure. REO Secure will do everything from installing smoke detectors to rekeying the locks, boarding up the windows and strapping the water heater. The company is based in Culver City, but they serve the whole LA area.
If you know an agent, bank or asset manager that has REO listings, please forward this important information along to them. And if you're ready to call REO Secure, their number is 310-251-1773.

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Annie Pinsker-Brown | Stage to Sell
Owner & Principal Designer
310-384-1084
www.stagetosell.biz
"We get you to SOLD so you can get on with your life!"
************************************************
Stage to Sell is the premier West Los Angeles Home Staging Company.
Owner & Principal Designer Annie Pinsker-Brown is an ASP Home Stager, a member of IAHSP (International Association of Home Staging Professionals), an affiliate member of the Beverly Hills/Greater Los Angeles Association of Realtors and a member of the Culver City and West LA Chambers of Commerce.
Annie has Staged LA homes for Bravo's hit show "Million Dollar Listing" and TLC's "Property Ladder." She has also been featured in recent articles on Home Staging in Los Angeles Magazine, The New York Times, Costco Connection and Frontiers Magazine.
If you would like to see more of our Home Staging work, visit our website. There is an extensive gallery of before & after photos, as well as a list of our Staged properties currently on the market.
I do a lot of work for a very successful and hard-working Realtor who pays me to do a Staging Consultation on pretty much every one of his listings. He markets this as a value-added service that his clients get in return for listing their home with him. Everyone wins: the seller feels like they've gotten a valuable service at no cost, and the Realtor is happy because his listings always look great and sell quickly without him ever having to "be the bad guy."
With most consultations, I spend a couple of hours at the property, email out my detailed, room-by-room Staging report and don't usually hear anything more about it. (The whole point of a consultation is providing a low cost, do-it-yourself option for those who may not be able to afford full Staging services.) Sometimes I get a followup question here and there, and every once in awhile I check out the MLS photos of the homes just to make sure the sellers are following my advice, but that's generally the extent of it.
But sometimes the results are so remarkable that they warrant an e-mail like the one I received yesterday from my client, telling me that a Westchester home we recently did a consultation for had been listed at $674,000, it had 6 offers in 6 days, and was now in escrow at $695,000!
Excuse me, but aren't we in a recession here?! And yet these are similar to the results we were seeing at the height of the L.A. real estate frenzy.
Now when you look at the photo below, please note that I did not Stage this property, nor did I take the photo. I merely gave the seller a detailed list of what she could do, using just what she already had in the home, to Stage it herself! That rug was folded up at the bottom of her linen closet. The vase was in another room. The elements were all there, but they just hadn't been properly put together. But this motivated seller followed my directions and got herself many of the benefits of a Staged home at a fraction of the cost!
Now I'd call that a win/win!
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Annie Pinsker-Brown | Stage to Sell
Owner & Principal Designer
310-384-1084
www.stagetosell.biz
"We get you to SOLD so you can get on with your life!"
************************************************
Stage to Sell is the premier West Los Angeles Home Staging Company.
Owner & Principal Designer Annie Pinsker-Brown is an ASP Home Stager, a member of IAHSP (International Association of Home Staging Professionals), an affiliate member of the Beverly Hills/Greater Los Angeles Association of Realtors and a member of the Culver City and West LA Chambers of Commerce.
Annie has Staged LA homes for Bravo's hit show "Million Dollar Listing" and TLC's "Property Ladder." She has also been featured in recent articles on Home Staging in Los Angeles Magazine, The New York Times, Costco Connection and Frontiers Magazine.
If you would like to see more of our Home Staging work, visit our website. There is an extensive gallery of before & after photos, as well as a list of our Staged properties currently on the market.
So now that it's down to the wire, I am going to shamelessly and humbly ask you, my wonderful network of friends and colleagues, to PLEASE take a moment out of your busy days to vote for me in the 2009 StartupNation Leading Moms in Business Competition.
A couple of months ago, I posted a blog asking for your support as I entered the competition.
Most of you know me as a professional Home Stager in Los Angeles, but you may not know that I am also a mom of two wonderful kids ages 3 & 6. I started my Home Staging business in 2004, when my eldest was just a toddler, as a way to be home with him while also doing something I loved. Though having a home-based business does allow for some flexibility with my schedule, as any working mom knows, it is also a tough road to haul. Now that my Staging business has grown, I often find myself working much longer hours than I did when I worked for someone else. And I struggle with balancing work and family life just like all the other working parents in this country. So I was very excited to learn that now there's a way for entrepreneurial moms to be recognized for their hard work!
StartupNation, in partnership with Ladies Who Launch, has created a Leading Moms in Business competition, and I would love your vote.
Please click on the StartUp Nation logo below and it will bring you to my profile page. Below the photo, click "Vote for Me." You can vote every day if you are so inclined, but even just a single vote would be much appreciated!
The contest ends on March 30th so we're in the home stretch now and every vote counts!


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Annie Pinsker-Brown | Stage to Sell
Owner & Principal Designer
310-384-1084
www.stagetosell.biz
"We get you to SOLD so you can get on with your life!"
************************************************
Stage to Sell is the premier West Los Angeles Home Staging Company.
Owner & Principal Designer Annie Pinsker-Brown is an ASP Home Stager, a member of IAHSP (International Association of Home Staging Professionals), an affiliate member of the Beverly Hills/Greater Los Angeles Association of Realtors and a member of the Culver City and West LA Chambers of Commerce.
Annie has Staged LA homes for Bravo's hit show "Million Dollar Listing" and TLC's "Property Ladder." She has also been featured in recent articles on Home Staging in Los Angeles Magazine, The New York Times, Costco Connection and Frontiers Magazine.
If you would like to see more of our Home Staging work, visit our website. There is an extensive gallery of before & after photos, as well as a list of our Staged properties currently on the market.
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